More than Design Facilitating Communication as a UXer

Michelle Dash, Roundarch Isobarmdash@roundarch.com

marketer

UX is more than design

uxmarketer

ObviouslyUX is more than design

UX

We are not wireframe purveyors

ux

How we spend our time

Communicating Ideas 98%

Designing2%

UX

Can we change perception?

marketerux

We listen

ux

#%$&%!!!

We validate hypothesis

(Sometimes we reject them, too)

ux

We build relationships

DESIGNbiz

ux

qa

tech

user design

We translate information

DISCIPLINE LANGUAGE DELIVERABLE TYPES

Marketing ROI PowerPoint

Users Value Prototypes

Developers Logic Task Flows

Designers Creative Wireframes

QA Realistic Scenarios

“I’m a broker of communication between people—especially between introverts and extroverts.”

biztech ux

Case Study :Leading Feature Priority Discussions

Listen to me!

Have you experienced this?

There is a solution.

Gather the whole group

Feature

Give everyone an equal vote

Feature

??

??

0 20

205

52

Discuss the discrepancies

1. Quiet people talk and loud people listen

2. Critical dependencies are raised early

3. Everyone learns the project requirements (no reading necessary)

Benefits

What tools do you use to communicate?

mdash@roundarch.com

Share new tools with me,or ask me about my some of my favorite websites

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Planning PokerMany Eyes