BRANDING, DESIGN & MARKETING

At one level a brand is a product orservice with a name.

BRANDING, DESIGN & MARKETING

BRANDING, DESIGN & MARKETING

What is a Brand?

BRANDING, DESIGN & MARKETING

BRANDING, DESIGN & MARKETING

A “brand” can be a company, product,service, utility, charity, football team andeven a government initiative.

BRANDING, DESIGN & MARKETING

A brand is composed of many differentelements, all of which have a combinedeffect on consumers.

BRANDING, DESIGN & MARKETING

These elements include: logo,publicity, website, collateral,packaging, adverts, business card,signage and vehicle livery.

BRANDING, DESIGN & MARKETING

But in reality it includes any pointof contact between a company,its customers and any otherinterested parties:

BRANDING, DESIGN & MARKETING

Staff behaviour and their telephonemanner, the way staff deliver a service,the company’s written style, its facilities(i.e. buildings and other customer facingspace), even the coffee it serves!

BRANDING, DESIGN & MARKETING

Basically, everything it is, does, saysand how it looks.

BRANDING, DESIGN & MARKETING

At one level a brand is quite simplya product or service with a name.

BRANDING, DESIGN & MARKETING

Branding is principally the process ofattaching a name and a reputation tosomething or someone.

BRANDING, DESIGN & MARKETING

Perception is reality.

BRANDING, DESIGN & MARKETING

And perception starts with the eye.

BRANDING, DESIGN & MARKETING

A prospects’ perception of a brand is fluid– a mental image that is updated everytime they come into contact with it.

BRANDING, DESIGN & MARKETING

Therefore, it needs to be managed.

BRANDING, DESIGN & MARKETING

Managing a brand is about positivelyinfluencing the way consumers thinkabout a company, the values theyassociate with it, and the quality ofthat feeling.

BRANDING, DESIGN & MARKETING

When a prospect needs a problemsolved, something fixed, or a productdelivered it is the brand (the mentalimage) that makes them choose aparticular company on each occasion.

BRANDING, DESIGN & MARKETING

It acts as a ‘short-hand’ for features,benefits, performance, quality, servicesupport, and the values that thebrand possesses.

BRANDING, DESIGN & MARKETING

The brand can be viewed as a product,a personality, a set of values and theposition it occupies in people’s minds.It is everything the company wants thebrand to be seen as.

BRANDING, DESIGN & MARKETING

Every organisation has “consumers”of some kind.

BRANDING, DESIGN & MARKETING

As consumers in a consumer society weuse brands everyday to help us defineour values, our lifestyles and our goals.

BRANDING, DESIGN & MARKETING

It’s a fact that products that arewell branded sell better thanthose that aren’t.

BRANDING, DESIGN & MARKETING

The exact same is true of companies.

BRANDING, DESIGN & MARKETING

The stronger the brand, the morepeople listen.

BRANDING, DESIGN & MARKETING

The stronger the brand, the greaterthe profit margin.

BRANDING, DESIGN & MARKETING

People form relationships with brands.They don’t choose companies. Theychoose brands.

BRANDING, DESIGN & MARKETING

People pay more for known brandsthan lesser known brands eventhough the service, product andexperience may be exactly the same,the brands are clearly different.

BRANDING, DESIGN & MARKETING

Businesses of all shapes and sizesoutperform their competitors whentheir brands connect with people.

BRANDING, DESIGN & MARKETING

Branding helps connect the peoplewho want to buy with the peoplewho want to sell.

BRANDING, DESIGN & MARKETING

At one level a brand is a product orservice with a name.If you are looking to sell moreproducts or services, increase yourshare of the market, grow yourbusiness or even sell your business,then first and foremost your prospectsneed to know that you exist.

BRANDING, DESIGN & MARKETING

BRANDING, DESIGN & MARKETING

It’s no longer about being in the right placeat the right time. In todays’ information richsociety, it’s about being in all the rightplaces, all of the time.

BRANDING, DESIGN & MARKETING

That’s where branding comes in.

BRANDING, DESIGN & MARKETING

Good branding enhances prospects’familiarity and comfort level with yourproducts or services and that makesthem far more likely to purchase.

BRANDING, DESIGN & MARKETING

A strong brand can delivercustomers and profits.

BRANDING, DESIGN & MARKETING

In todays’ competitive businessenvironment, effective branding hasnever been more important.

BRANDING, DESIGN & MARKETING

Now go and build your brand!

BRANDING, DESIGN & MARKETING

email: hello@darwinbrandconsultants.com

www.darwinbrandconsultants.com