Post on 23-Jun-2020
william blomstrand Advanced Product Design Umeå Institute of Design
CV & Portfolio of William BlomstrandM. Sc. Mechanical Engineering [2000 10 31]MA Industrial Design [2006 06 02]
Kallvallagatan 10722 40 VÄSTERÅSSweden
+ 46 707 68 69 60william@blomstrand.netwww.blomstrand.net
william blomstrand Advanced Product Design Umeå Institute of Design
Personal details:WilliamBlomstrand740115–6976
Kallvallagatan10 Mob.+4670768696072240VÄSTERÅS E-mail:william@blomstrand.netSweden Site:www.blomstrand.net Work experience:
Designkontoret, Hällefors/SwedenInternship,June2005-August2005TVproductionthatdocumentedthedesignprocessoffivedesignersinfiveprojects.FiveprogramsbroadcastedonSwedishnationwidetelevision(SVTUR).AwardwinnerforbestResearch&EducationalProject-Designårspriset.
Umeå Institute of Design, Umeå/SwedenProjectbasedemployment,April2005-June2005,April2006-July2006ProjectleaderfortheUmeåInstituteofDesign2005&2006DegreeexhibitionsinUmeåandStockholm.Coordinating38+36graduatingstudentsandresponsibleforbudgetsof30000Euros.
DESIGN a STORZ GmbH, Zell am See/AustriaInternship,October2004-April2005Productandtransportationdesign.
Dolhem Design AB, Stockholm/SwedenInternship,June2004-September2004.Interaction,animationandgraphicaldesign.
Brunswick Emerging Markets AB, Stockholm/SwedenPermanentemployment,February2001–February2002Javaanddatabasedevelopmentofaninternationalinternetstockbrokerservice.
Dobedo AB, Stockholm/SwedenPermanentemployment,May2000–February2001CRMapplicationdevelopmentofSweden’s,attime,largestyouthcommunity.AffiliatingwithMTV,NRJandExpressen.
Siemens – Elema AB, Stockholm/Sweden M.Sc.thesis,November1999–April2000Analysisandlocationoffaultsinanaesthesiaapparatus.Buildingoftestequipmentbasedonsensorsanddigitaltheory.
Division of Nuclear Reactor Engineering, KTH, Stockholm/SwedenTraineeposition1996-1998IllustrationofcoursematerialusingCADandExcel.
Curriculum Vitae
william blomstrand Advanced Product Design Umeå Institute of Design
Education:
2003–2006MAAdvancedProductDesign,UmeåInstituteofDesign,Umeå.2002–2003Artstudies.TheInternationalArtSchool,Stockholm.1995–2000M.Sc.MechanicalEngineering,RoyalInstituteofTechnology,Stockholm.1994–1995MilitaryService,SwedishAirForce,11months.F16Uppsala.1993–1994Technicalintroductoryyear,MälardalenUniversity,Västerås.1990–1993CarlforsskaGymnasium,Economicprogramme,Västerås
Computer skills:
Graphics Modelmaking2DCAD–AutoCad Manual3DCAD–AliasStudioTools CNC AliasImagestudio RapidprototypingMayaAdobeIllustratorAdobePhotoshopAdobeIndesignAdobeAfterEffectsMacromediaFlash+Actionscripting
Programming languages J2EE( Java,Javabeans,JSP)CHTML,XMLSQL-Oracle
Languages:
Swedish FluentinspeechandwritingEnglish Fluentinspeechandwriting,2ndmothertongueFrench Intermediate+inspeechandwritingGerman Basic+Spanish Basic
Other:
-Cashier,StudentUnion,UmeåInstituteofDesign,2003-2004.-Cashier,Masterprogrammeorganisation,RoyalInstituteofTechnology.1999-2000.-Frenchstudies,February2002–June2002.Ifalpeslanguageschool,Annecy,France.-CHI-Computer-Human-Interactionfare,Vienna2004.Finalistinstudentcompetition.-Certificate–‘SailingintheArchipelago’,Medborgarskolan,Stockholm.-Awarded‘Athleteoftheplatoon’.F16Uppsala.-WinnerofUmeå’sannualSnowSculpturecompetition2006.Blockof3x3x3metrespackedsnow,9teamsand24hours.1500Eurreward.
william blomstrand Advanced Product Design Umeå Institute of Design
Degree work - Blomstrand 85Revitalising the Scandinavian sailboat market
Portfolio
Personal motivation - Sailing has always been my favourite leisure activity. Ever since I was a small boy I have been attracted to the challenges and the joys that sailing brings. The choice of designing a sailboat was additionally strengthened of the fact that it holds a perfect blend between the two disciplines design and engineering.
ThemagnificentarchipelagoesofScandinaviaarebestexperiencedfromsmallersailingboats.Thesmallsailingboatspermitsailorstocomeclosetonatureandexploreshallowbaysandmakespontaneousshortcutsontheroute.Smallersailingboatsarealsocheaperandeasiertorepair.TheymakethearchipelagoesofScandinaviamoreavailableforitsinhabitants.Duringthe70’sandthebeginningofthe80’stherewasadecentamountofScandinaviansailingboatmanufacturersproducingboatsatfarepricesforthecommunity.Manyofthesecameinsizesvaryingbetween24-28feet.Theseboatsarestilloutthereforreasonablepricesbutforeachyeargoingbythisfleetisgettingolderandolder.Soonerorlatertheymustbereplaced.
LookingattheScandinaviansailingboatmanufacturersoftodaytherangeofboatsinproductionstartat31feetwithpricesbeginningat+100000Eur.TofindnewsmallersailingboatsforanaffordablepriceonemustlookatthelargerEuropeanplayerssuchasBeneteauandJeanneau.
william blomstrand Advanced Product Design Umeå Institute of Design
Degree work - Blomstrand 85
TheprojectstartedoutwithanindepthbenchmarkoftheScandinaviansailboatmanufacturers.Theresearchfindingswherethatthereisalargevoidandmarketopportunityforsailboatsinthesizebelow31feet.
46
90
21
SIZE/Price
PerformanceLeisure
90
Swan
DIVAFinngulf
Malö
Najad
X-Yachts
BalticYachts
Linjett
CAMPUS
HallbergRassy
Swedenyachts
VOID
31
HR31MkII Najad332
Tosupporttheideaofdealingwiththisvoidonthemarketdiscussionsandinterviewswithsailors,experiencedaswellasamateurs,wherecarriedout.Thefindingsfromherewherethatallhavestartedoutwithasailingboatbelow10metres.
Boatmanufacturersaswellassalesmenwherealsointerviewedduringtheinternationalboatshow.InformationabouthowimportedsmallerboatswheremodifiedtomeettheScandinavianenvironmentwasextractedanddealtamongotherthingswithrig,keelandhulldesign.
william blomstrand Advanced Product Design Umeå Institute of Design
Innovative Technology
Known
PerformanceLeisure
Finngulf
RM 880880880Malbec J92
Corby 29
First 27,7
Co b 9Corby 29Bravura
Hunter
ulfu
RM
Etap
000Cafe yachts
Delphia
CAMPUS
First 27 7First 27 7
VOID
Degree work - Blomstrand 85
Aninternationalsailboatbenchmarkforboatsintherange26-29ftwasdone.Threepopularandawardedboatswhereclosedintobecomereferences.Allshowinggoodperformanceandfoundatreasonablepricelevels.
Thethreebeing,fromtoptobottom,:BeneteauFirst27,7-FranceJ92S-USCorby29-England
Thehull,rig&keel/rudderdesignswhereanalysedanddiscussedwithexperiencedsailorsandboatdesignerstounderstandweaknessesandstrengths.
william blomstrand Advanced Product Design Umeå Institute of Design
BoatMain Sail
Height Pej
ILp
RIG
GenoaSpinnaker
Corby 29
11.6
11.6+1.3 = 12.9
13.86 (12.9+0,96)10.96
4.04.213.73.19
11.63 12.5103%
11.85 11.384.25 4.153.5 3.27
IM 12.4ISP 13.44
120%overlap3.83
J92 TI 85N/AN/A75
F-1 MTD F-1 MTDF-2 MTD
MTD - Mast through deck DS- Deck stepped
F-2 DS
Beneteau 27.727.8 28
182160 asym(56)
14 14
Degree work - Blomstrand 85
Therigproposalholdsamastthroughdeck,fractionalrigwithsinglepairofspreadersandshroudsconnectedtothesheerrail.
Thesolutionleavescleandeckandinteriorplusotheradvantagesthatcomewiththeuseofafractionalrig.
Togodeeperintothedefinitionoftherigtherightingmomentneedstobecalculatedwhichinturnrequiresthecentreofbuoyancyofthesailingboat.
william blomstrand Advanced Product Design Umeå Institute of Design
PosinginMaya7withFBIK_CharacterControl
Degree work - Blomstrand 85
Toensurecomfortabilityforfourpersonsmannequinswherepositionedinvariousscenarios.
Theexteriorwasbalancedwiththeinteriorwiththeintentionofkeepingtheweightofimportancetotheexteriorandthesailingexperience.
Thereferencemannequinshavethehumanproportionsofa180cmtallman.
Anearlylinedrawingcouldthenbedraftedforthedesignsketchphasetokeepeverythingwithinrealisticproportionsandperspectives.
william blomstrand Advanced Product Design Umeå Institute of Design
Degree work - Blomstrand 85
Initialpencilsketchessearchingformainformandfunctionsintheheartoftheboat.Conceptualideasprungoutwheretheboatcabincanbeopenedonthesidegenerated(bottomright).
william blomstrand Advanced Product Design Umeå Institute of Design
Degree work - Blomstrand 85
Furtherdefinitionofcabinopeningandcockpitsolutions.Continuossketchingondynamicformlanguage.Outercoamingformcontinuitythatcommunicateswithinnercoamingandcockpitergonomics.
william blomstrand Advanced Product Design Umeå Institute of Design
Differentwaysofopeningcabintobringinlightisexplored.Thegullwingconceptrunningdowntodeckiskept.Thepossibilitytoopenupthecabinsidesincreasesstandingheightinkitchenandtoilet,betterstheventilationandgivesaniceambienceofsound,lightandvisibilitywhencooking.Acenteredsinglehaulwinchwouldnotbeinthewaywhenopeningthegullwingdoors.
Degree work - Blomstrand 85
william blomstrand Advanced Product Design Umeå Institute of Design
Degree work - Blomstrand 85
Smallerboatsoftenfeelclosedandcramped.Aglassrooftobringinlightintothecabinwouldhelppreventthisfeeling.Theglassroofincombinationwiththepossibilitytoopenupthecabinsidesbringsthecaptainandthecrewclosetonatureevenwhenbeinginside.Theopensterneasesembarkingandopensupforotherleisureactivitites.
william blomstrand Advanced Product Design Umeå Institute of Design
Degree work - Blomstrand 85
Thesailboatisgivenabulbkeelandtwinrudders.Thebulbkeelkeepsthecentreofgravityaslowaspossible.Thetwinruddersmeanstogivegoodmaneuverabilitywhentacking.Analuminumconstructionframestheglassrooftogivetherequiredrigiditythatisneededtoholdtheforcesthatarebuiltupunderextremesailing.
william blomstrand Advanced Product Design Umeå Institute of Design
Degree work - Blomstrand 85
Theaimwastodesignalight,simpleandfunctionalinterior.Thistohelpkeepdownweightbutfurthermoretheprice.Nomodcons,suchastoilet&kitchenettewouldbeleftout.
Stretchedcanvasenclosingberthstoragecompartmens.Possibilitytomaketransversaldoubleberth.Modular“IKEA“canvasstoragebetweenforwardcabinandsaloon.Sachetsremindingoftentfunctionality.Restingpoleinkitchentokeepdowncabinheight.Afloorlesscompanionwayincreasingstandingheightingalleyandalsocreatingawatertightbarriertothesaloon.
william blomstrand Advanced Product Design Umeå Institute of Design
Degree work - Blomstrand 85
Finalconcept:8.5meterssailboatwithglassroof,teakdeck&cockpit,cabinsidedoorsandopenstern.
william blomstrand Advanced Product Design Umeå Institute of Design
Degree work - Blomstrand 85
Cockpitwithstoragepossibilities.Invertedfrontcompartmentforeasy&quickstorage.Aftcompartmensforlargerneedssuchassails,fendersetc.
Cabinsidescanbeopenedtogetbetterheightandimprovedventilationinkitchenandtoilet.Italsoimprovesthehandlingofluggagewhenembarkingandstoring.
william blomstrand Advanced Product Design Umeå Institute of Design
Degree work - Blomstrand 85
Thegalleyholdsasink,afridgecompartmentandagasburnerstove.Asseenwhencabinsideisopen.
Interioriskeptsimpleandclean.Thistocutcoststhatarerelatedtocarpentersworkandalsotolowerthedisplacementoftheboattoimprovethesailboatsperformance.
william blomstrand Advanced Product Design Umeå Institute of Design
Degree work - Blomstrand 85
Topviewswithmannequinnereferences.
william blomstrand Advanced Product Design Umeå Institute of Design
Degree work - Blomstrand 85
TheBLOMSTRAND85iscustomisableforanyonesneeds,desiresandwallets.
william blomstrand Advanced Product Design Umeå Institute of Design
Project Luka - Robotic weeder for ecological cultivation
Thegoaloftheprojectwastomakeanimplementationofaroboticsystemforagriculturaloperations.Sinceecologicallycultivatedproductshavebecomeincreasinglypopularduringthelastcoupleofyearsthechoicefellondealingwithprocesseswithinthisarea.Themostexpensiveprocessisthemanualweeding,andthisisnotonlyexpensivebutitisalsohardtofindlabour,competentenoughandwillingtocarryoutthisteadioustask.
Ilookedataresearchproject-Lukas-thathasbeencarriedoutbetweentheUniversityofHalmstadandDansukker,Scandinaviaslargestproducerofbeetsugar.Thestartingpointwastofindasuitable,weatherresistantanddurabledesignforthetaskcarriedout-mechanicalweeding.Ialsohadanambitiontoaddfunctionalitytothisrobot.
Projectduration:10weeksProjectyear:2005
InitialsketchesLukas-Roboticmechanicalweederforecologicalcultivations
william blomstrand Advanced Product Design Umeå Institute of Design
Project Luka
Thesearchforaddedfunctionalityledmetoaversatileconceptwhereatractorlikemeticulate“workinhorse“couldbecoupledtogetherwithdifferentcarriages.
UV-light weedingFurtherresearchresultedinthefindingofaprocesswhereweedingactuallycanbemadebyusingUV-light.Whenaweedplantisexposedto25WattUV-lightfor4secondsitsleavesaredriedoutandthephotosynthesisishencedestroyed.UV-lightasopposedtothepropaneflamingislessenergyconsuminganddoesnotstartfires.
william blomstrand Advanced Product Design Umeå Institute of Design
Project Luka
Theconceptswungbacktowardsthesingletaskedweedingrobot.
Defining proportions:
Length: ShiftingthemechanicalweedingprocesstowardsthestateoftheartUV-lightrequiredalongervehicle.Sinceeachweedneedstobeexposedtothelightforapprox.4sec.andtherobotmustnotstopforeachweedaUV-matrixwithalengthof[4(sec)x0.3(m/s-thespeed)=]1.2misrequired.
Height: Therobotheightatthehead(0.6m)isaresultfromtheguidingandanalyzingcameras.Theanalyzingcameradeterminesviaaleafshaperecognizingalgorithminthecpuwhatisaweedandwhatisanactualcrop.
Width: Therobotwidthisadirectresultofthecroprowwidth0.9m(2x0.45).
Exploring3conceptsinworkshoptotryoutproportionsandexpression.
william blomstrand Advanced Product Design Umeå Institute of Design
Project Luka
Concept character -Agriculturalequipment,workinghorse,meticulous,reliable,robotic,autonomous,transparencyinfunction
InspirationwasalsofoundinDanielSimon’sconceptualarcticvehicle“TheNambiquarer“.
DigitalsketchesinPhotoshopandPainterwheredonealongsidetheAliasdevelopment.Thesolarpanel(bluearea),wouldlaterbecomehiddenbeneathapairofwings.
william blomstrand Advanced Product Design Umeå Institute of Design
Project Luka
Theproposeddesignmeetstheconstraintsthattheworkingenvironmentdemands.
william blomstrand Advanced Product Design Umeå Institute of Design
Project Luka
Theproposeddesignholdsa6x14UVlightgrid.Alllightsarereachedviacleverdrawers,eachholding3,foreasybulbreplacement.
william blomstrand Advanced Product Design Umeå Institute of Design
Thetoppartopensliketwowingstoreveala0,8m2solarpanel.Thisissufficientalmosttopowerthe200Wengine.50kilosofbatteriesarecarriedwithin.
Project Luka
william blomstrand Advanced Product Design Umeå Institute of Design
Project Luka
Headlights,camerasandGPSinfrontwillhelptherobotinguidinganddeterminingwhatisweedandwhatiscrop.
william blomstrand Advanced Product Design Umeå Institute of Design
Project Manta -a combined washing machine, drying cupboard and shower. All in one.
TheideaanddesignwasgeneratedduringtheElectroluxDesignLab2004,wherethetaskwastodesignanyhomeappliancefortheyear2015.
Researchviauserstudiesandpredictionsfortheyear2015,ledmeandmyprojectpartnertotacklethefollowingproblemareas:
-Urbanisationleadingtolessspacetolivein.-Naturalresources,suchaswater,willbecomescarce.-Technologicalprogress,leadingtopossibilitiessuchascombiningproductsandmakingthemsimpler,saferandmorecomfortable.
Projectpartner:PaulYong.Projectduration:10weeksProjectyear:2004
william blomstrand Advanced Product Design Umeå Institute of Design
Thedrumistiltedatanangleof30degrees.Thisresultsinamoreefficientwashingprocess,easieraccessandabiggerdrumfortheusedfloorspace.Thedrumsizeis80litresandcanbecomparedtoaconventionalwashingmachineholding45litres.
Dryingpolesareswungouttoprovidesupportforhangingclotheson.Holesineachpoleleadouthotairthatisproducedinthemainbody.
Project Manta
william blomstrand Advanced Product Design Umeå Institute of Design
Project Manta
Materialproduced“ontheway”included:
-Userstudies-Ideationsketches-Mockups(fullscalefeasibilityand1:8form)FormsketchesAliasmodelScale1:4physicalmodel(partlymilled)2minutelonganimation.Flashpresentation
william blomstrand Advanced Product Design Umeå Institute of Design
Project Pelicula
ThePeliculamarksthestartofthenextgenerationofprojectors.Viastate-of-the-artsensortechnologyitrespondstoyourinteractionswiththeprojectedimage.Itsvisualprocessingtechnologyandsoftwareallowsyoutoexploretheworldbeyond,thuscreatinganewdimensioninvisualisationanduserexperience.
Peliculaiseasilymountedonawallorontheceiling;orjustputonahorizontalsurface.Itcanberotatedinthreeaxesandprojectnondistortedimagesonupto45degreeangledsurfaces.
Thetentacle-likearmsinanodisedaluminiumdonotonlyconstitutetheplatformoftheconstructionbutalsoholdthesensorsthatregistertheinteractionwiththeprojectedimage.
Itsexcellencewillnotonlybeproveninhomeenvironments,butalsoinpublicareasasapresentationtoolformarketing,artmovies,culturalmedia,documentationandotherevents.
Projectduration:10weeksProjectyear:2003-2004
william blomstrand Advanced Product Design Umeå Institute of Design
Project Anaesthesia Apparatus
Anaesthesiaisthesciencethataimstominimalizepainduringoperations.
WhiledoingmyM.Sc.thesisatSiemens-ElemaIdevelopedmeasuringequipmenttopreventfaultsfromrecurringonsuchamachine.Thisgavemetheopportunitytofamiliarisemyselfwithhowitworksandhowitishandled.
Projectduration:--Projectyear:2003
william blomstrand Advanced Product Design Umeå Institute of Design
Project KT
TheKTisafoldingknifewithaninbuiltflashlight.ThedesignisinkeepingwiththeshortbutsuccessfultraditionofArc’Teryxwithhighqualityandfunctionality.Rubberbandsrunningalongsidemakeiteasiertofastentoanyotherequipment,improvethegripandprovideabracelet.Therubberbandsalsoechothetorsoandtaleofthereptileusedinthelogo.
Projectduration:2weeksProjectyear:2003
william blomstrand Advanced Product Design Umeå Institute of Design
Project BioFuel Region - Logo design
BioFuelRegionisacompanythatproducesbioethanolforvehicles.Theusageofthisfuelisnecessarytopreventglobalwarmingandpollution.Bioethanolcreatesasustainablebalancewhereno“new“carbondioxideisaddedtotheatmospherewhichisthecasewithtraditinalfossilfuel.
ThecompanyvaluesthatIchosetoguidemeindesigningthelogotypewere:sustainability,know-howanddesignbasedonorganicshapes.InspirationwasfetchedfromKajFrank’sorganictextilepatterns.Projectduration:2weeksProjectyear:2003
william blomstrand Advanced Product Design Umeå Institute of Design
Project BioFuel Region - Pump interface design
AlongsidetheworkwiththelogoIalsodesignedanddevelopedafullyfunctionaltwelvelayeredinterfaceinFlashsupportedbyactionscripting.
Theideaofstructureisthatitshouldresemblethetankstructurebeneathagasstation’ssurface.ThereisalsoaclearEinthestructuretoenhancethefeelingofbeinganE-thanolpump(&E-cological).
Logotypes-BioFuelRegion-supplierofbioethanol&OKQ8-Gasstationownerandsupplierofregularfossilefuel.Eachlogoispastedontoatankonthegenericstructureoftheinterface.
VolumeandPrice-Start,stopandresetbutton.Blend-Eithertraditionalfuelormixturebetweentraditionalandbioethanol.Theaddinganddeductionbuttons[+5/-5]aresetnexttotheadjacenttank.
News,Weatherandtraffic-Eachtagisclickableandprovidesthecustomerwithrelevantinformationwhilewaitingfortanktofillup.
Pollutionandenvironment-Educationisanimportantissuetoincreasetheunderstandingtochangebehaviourtowardsabetterenvironment.
Driverslogg-Customercangetaviewofhisbehaviour.
Currentoffers-Advertisingcurrentgasstationoffers.
Clockanddate-Analogclockwithdigitaldate.
william blomstrand Advanced Product Design Umeå Institute of Design
Project Grythyttan Stålmöbler
GrythyttanStålmöbleraskedforadesignsuitableforoutdoorcafes.Theleadingwordswerestackability,lightnessandeasytoclean.Projectduration:3weeksProjectyear:2005
william blomstrand Advanced Product Design Umeå Institute of Design
Project Mini-SUV
william blomstrand Advanced Product Design Umeå Institute of Design
Project Mini-SportsCoupé
ExploringanideaforaMini-SportsCoupéwheretheroofisadjustableinheightdependingonwhetherthebackseatwillholdpassengersornot.
william blomstrand Advanced Product Design Umeå Institute of Design
Mini wheels
william blomstrand Advanced Product Design Umeå Institute of Design
Sportsbag
william blomstrand Advanced Product Design Umeå Institute of Design
Rendering
Prismacolor, Copic Markers & Pastels
william blomstrand Advanced Product Design Umeå Institute of Design
Rendering
Prismacolor, Copic Markers & Photoshop
william blomstrand Advanced Product Design Umeå Institute of Design
Life drawing
william blomstrand Advanced Product Design Umeå Institute of Design
Life drawing
william blomstrand Advanced Product Design Umeå Institute of Design
Sculpture
Team:The White Elephant with The Elephant Trick. Winner of the yearly snow sculpture competition in Umeå 2006.Team members: William Blomstrand, Berdan Cerciouglu, Manuel Gattinger. All from Advanced Product Design.