Post on 11-Apr-2017
Customer Relationship Management
Customer relationship management, or CRM, refers to reliable systems, processes, and procedures
that enable firms to raised manage client relationships.
CRM could be a company level strategy that focuses on making and maintaining effective communication with
its customers.
Ideally, a sound CRM strategy should develop an end-to-end process that encompasses sales, customer service,
and marketing.
A productive customer relationship plan will manage all business-related operations and
interactions with customers simultaneously.
It often includes special software programs, known as CRM programs,
that aid companies in tracking and organizing their customer base.
CRM improves relationships between customers and firms because it permits a corporation to satisfy the
requirements of the customer by keeping track of their interests and improving product and
services accordingly.
A solid CRM program will increase customer loyalty,
decrease selling prices, and increase revenue and profits.
Essentially, it greatly improves the way your company and sales representative or other professionals do
business with customers.