Post on 29-Mar-2015
INTRODUTION
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CHAPTER-1INTRODUTION
Meaning of marketing
Marketing is the process of planning and executing the
conception, pricing, promotion and distribution of goods, services and ideas to
create exchanges with target groups that satisfy customer and organizational
objectives.
D efinition of marketing
According to Philip Kotler “Marketing is a social and managerial
process by which individuals and groups obtain what they need and want
through creating ,offering and exchanging products of value with others”
Product
The product may be a good, services, a good plus services or
just an idea .A product is all Things offered a market. Those things includes
physical object, design, brand, package, label, prices, services amenities and
satisfaction not only from physical products and services offered but also from
ideas ,personalities and organization .In short a product is a sum total of
physical ,economics ,social, psychological benefits.
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Evolution of marketing concepts
The product concept
The product concept holds that consumer will favors those
products that offer the most quality, performance or innovative feature.
Managers in this product oriented organization focus on making superior
products and improving them.
The selling concept
The selling concept holds that consumer if left alone will or
ordinary not buy enough of the organization products. The organization
products .The organization must therefore undertake an aggressive selling
and promotion effort.
The marketing concept
The marketing concept holds that the key to achieving
organizational goals consist of determining the needs and key to achieving
organizational goals consists of determining the needs and wants of target
markets and delivering the desired good and services more effectively and
efficiently than competitors
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Exchange
The fact that people have needs and wants and can place value
on products does not define marketing. Marketing emerges when people
decide to satisfy needs and wants through exchange. Exchange is the act of
obtaining a desired product from someone by offering something in return.
Exchange to take place given condition must be satisfied..
1. There are at least two parties.
2. Each party has something that might be of value to the other party.
3. Each party is capable of communication and delivery.
4. Each party is capable of communication and delivery.
5. Each party believes, it is appropriate or desirable to deal with other party.
The concept of exchange leads to the concept of a market .A
market consist of all potential customers sharing a particular need as want
who might be willing and able to engage in exchange to satisfy that need or
want.
Needs want and demands
A human need is a state of felt deprivation of some basis
satisfaction, people require food clothing, shelter, safety few other for
survival .These are not created by their society or by marketers .They exists in
the very Texture of human biology and the human condition. Demands and
wants for specific products are backed by an ability and willingness to buy
them. Wants become demands when supports by purchasing power .A
market are then composed of people with money wanting goods and services.
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Purchasing power has two aspects:
1. Ability to buy
2. Willingness to buy it is influenced by environmental factors as well as marketing of the industry.
The marketing success depends, on the ability to forecast
strength and character of demand as it is the basis for allocation of resources
in business. There are three variable factors of markets demand.
1. Demographic variable (population pattern) to ascertain size of demand.
2. Effective demand (purchasing power) to ascertain potential demand.
3. . Life style pattern reflecting purchasing propensity and indicating
Customer behavior
Meaning of consumer behavior
Consumer behavior refers to all psychological, social and
physical behavior of all potential behavior of all potential consumers as they
become aware of, evaluate, purchase, consume and tell others about
products and services. The study of consumer behavior is the study of how
individuals make decisions to spend their available resources (time, money,
effort) or consumption related items.
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The consumer decision making process
The following diagram shows a simplified model of consumers
purchase decision making process
Problemrecogniti
on
Information
seeking
Evaluation of
marketing
Buying decision
Post purchase evaluatio
n
1. Problem Recognition
Problem recognition in fact is the beginning of the buying
process. It is a matter of perception .The buying process begins with the
buyer recognizing a product as need .The need may be triggered by internal
to xternal stimuli. The intensity of the need will indicate the speed with which
the buyer will try to fulfill the want. The marketers must identify the stimuli.
Problem recognition is generally a slow process, but can occur fast when
purchases are made impulsively.
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2. Information seeking
This follows the problem recognition stage.
Need can be satisfied promptly when the desired products are
not only known but also easily available. When the consumer is not sure of
the brand and type of the product which can offer best satisfaction, how and
where it can be4 secured, he will have to search for relevant information.
Consumer can get information from any sources like family, friends, reference
groups, etc, Marketers provides information to salesman and advertisement
dealers. As a result of gathering information the consumer increase his
awareness of the available brand and their types. The marketer should
identify consumer sauce of the information and the importance of each source
as it is critical in preparing effective communication to target customers.
3. Evaluation of alternatives.
When, the consumer seeks information about the various brands
of products. He evaluates the alternatives products and plans to satisfy his
need. The following are taken into consideration in the process of evaluation
a. Product attributes i.e. features of a product
b. Brand Image
c. Utility function –quantity distinctiveness and price
Promotion specially advertising provides information to the
consumers enabling him to evaluate the different alternatives
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4. Buying Decision
In the evaluation stage the consumer ranks the brand set and
forms purchase intensions. Normally the consumers will buy the most
preferred brand but two factors can affect the purchase intension to buy. The
first is positive attitude and second is the anticipated attitude. The anticipated
attitude will make the consumer to drop the idea of purchasing the product or
postpone the purchase or settle with the cheaper alternative. The positive
attitude will induce the customer to buy the product
5. Post purchase evaluation
If a consumer experiences the difference between the expected
satisfaction and actual satisfaction it results in dissatisfaction. A stained
consumer is more likely to purchase the product again and again, but a
dissatisfied consumer may retain the product and the ask for replacement, or
take legal action, claim compensation or stop buying that brand. Marketers
should take all possible steps to reduce the post purchase dissatisfaction by
analyzing the factors leading to dissatisfaction. The marketers must know how
to handle dissatisfied consumers by intimating suggestion for improvement,
giving list of addresses to enable the consumer to get to know about the
products or issue booklets for instruction of the products. Thus the marketer’s
job is to understand the buyer’s behavior and develop an effective marketing
plan.
Types of purchase decision process
1. Reutilized response behavior (RRB)
2. limited problem solving behavior (LPS)
3. extended problem solving (EPS)
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Routines Response Behaviour
RR occurs where there is low product involvement the consumer
knows the brands available and criteria of choice and the stakes are not so
high in terms of price, e.g.: brand, soft drinks, soaps, etc. here the customer
expects a consistent quality in the products. New customers are drawn by
sales products. New customers are drawn by sales promotion and product
improvements.
Limited problem solving behavior
Limited problem solving it occurs when the consumer known the
brands available, but still needs additional information to make a correct
choice, especially, when a new or unfamiliar brand confronts him. Limited
problem solving is used when products are occasionally purchased or used
when information is needed about an unfamiliar product in a familiar product
category. The promotion here should explain complete features of the new
brand, and built up consumer’s confidence to facilitate the purchase decision
Extended problem
Extended problem solving it occurs when a new products
category comes on the scene. here extensive information is new needed on
the product and category and the brand being made available .This concept
is most applicable to new products ,may be new to consumer .For a
tribal ,even purchase of tooth paste may involve .Extended problem
solving ,whereas for us it is just routines behaviors.
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Perceptions
“Perception can be defined as the process of
selection ,organization and interpretation of stimuli into a meaningful and
coherent picture of the world “.It is process by which an individual selects
organization and interprets information to create a meaningful pictures of what
he has heard or seen .The same stimulus can act in different forms on two
individuals, as they have different perception .Marketers have to create an
understanding impression about their message ,as it may go unnoticed by
the prospective consumer. Quite often a consumer may interpret the
information to likes and usually a person retains little of what he learned in
that information.
Conclusion
Broadly speaking ,an marketing system exists primarily for the
purpose of satisfying the needs wants of the consumer .This holds true for
every type of marketing system ,be it a developing economy or a developed
economy ,consumer have complete freedom of choice in the selection of
goods. Therefore it would appear that those producers whose goods most
nearly conform to the ways of the consumer will be favored by the consumer
and an edge over their competitors. Consumer is a complex
entity .Consumers wants are never ending Consumer behavior research
studies are gaining important today .The consumer research studies are
gaining importance today. The consumer behaviors behavior process is
being studied from various angles comprising of psychology ,sociology,
socio psychology, cultural anthropology and economics .this is to gain a
better understanding as to why consumer accepts or rejects the products
services .this is going to be a continuous process.
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RESEARCH DESIGN
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CHAPTER-2
RESEARCH DESIGN
1. Statement of the problem
Generally people two wheelers to meet their needs, status,
comfort, etc. among different brands of vehicles BAJAJ is the most popular
vehicle since many decades. In this context, it is necessary to find out how
many consumers prefer BAJAJ over other vehicles. It is necessary to know
what more attributes is introduced to BAJAJ vehicles can increase their sales.
Therefore this study has been conducted to find the consumers perception
towards BAJAJ vehicles.
2. Objectives of the study
1. To ascertain the consumers perception towards BAJAJ vehicles.
2. To know the respondents problems towards BAJAJ vehicles.
3. To suggest solution to those problem.
4. To understand their reaction of the respondents towards BAJAJ
vehicles in terms of awareness, perception & level of satisfaction.
5. To find out the level of dis-satisfaction.
3. Scope of the study
The scope of the study is extended only to the respondent of
Bangalore it does not cover all the consumer using BAJAJ vehicles.
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SAMPLING
A sample of 100 respondents of Bangalore was taken for the
study. The respondents are selection random from the following area
4.Limitations of the study
The study has been conducted only in Bangalore and so the
opinion of the respondents in Bangalore only has been considered. A
conclusion is based on assumption. It has been assumed that the answers
given by the respondent are true and adequate. The time allotted for the study
was short otherwise a more in depth study could have been made.
5. Methodology
Random survey has been used in the study. Primary data as well
as secondary data provided the basis for the study.
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Area Respondents
Arekera 15
RT nagar 16
Madivala 13
Brigade 45
Jayanagar 8
Koramangala 3
Total 100
13
6. Research Instruments
Primary data was collected through questionnaire by distributing
100 questionnaires to the responding. Questionnaire consists of personal
details and core details. Seven personal details were included in the
questions which co Insisted of name, age income, sex, occupation, etc. Core
details include questions relating BAJAJ vehicles and the responses given by
the respondent, which has formed a basis for giving suggestions.
Plan for Analysis
Data collected from various sources were carefully computed,
classified, tabulated, analyzed and interpreted .The tables obtained were
analyses with the help of statistical techniques, average, and percentage in
order to interpret the data and to draw inferences. Conclusions, suggestion
and recommendation are given from these inferences.
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COMPANY PROFILE
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CHAPTER 3
Origin of the industry
The Bajaj name is synonymous with the freedom struggle in India
. the bajaj group came into existence during turmoil and the heady euphoria of
India freedom struggle. Jamanlal bajaj, founder of bajaj group was a confident
and disciple of Mahathma Gandhi was deeply involved in the effort for
freedom the integrity, dedication, resourcefulness and determination to
succeed which are characteristics of the company today are often back to its
birth during those long days of relentless devotion to a common cause.
Kamalnayan the eldest son of Jamanlal Bajaj, succeeded his
father in 1942, at the age of twenty-seven, putting the nation before business,
he devoted himself to the latter, only after India achieved independence in
1947. But when he did so, he put his heart and soul to it, within a short time
he not only consolidated the group, but also diversified into various
manufacturing activities elevating the group to the enjoys till this day.
Founded in 1926, at the height of India’s movement for freedom
for independence from the British, the group has an illustrious history.
The company was bone in 1945 when it was incorporated as
trading company. From 1948 it imported scooters and then three wheelers
from Italy and sold them in India. It obtained a production license in 1959 and
struck a technical know how agreement with piaggo of Italy in 1960.
The Bajaj group is amongst the 10 business houses in India. Its
foot print stretches over a wide range of industries, spanning automobiles, two
wheelers and three wheelers home appliances, iron and steel, Insurance,
travel and finance.
Rahul Bajaj today heads of the group, he has bean the chief
executive offiver of Bajaj since 1968 and is recognized as one of the most
outstanding business leaders in India, as dynamic and ambitions as his
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illustrious predecessors he has bean recognized for his achievements at
various national and international forums.
Bajaj is currently India’s largest two-wheeler and three-wheeler
manufacturers and one of the biggest in the world. Bajaj has left behind its
annual turnover of 72 million (1968). to currently registered and impressive
figure of 42.1 billion (US$ 936 million).
BASIC INFORMATION
Basic information
Bajaj Auto Ltd.
ROC registration number Nov-56 Incorporation year 1945 - Ownership Bajaj Group - Main activity Motorcycles -
Subsidiary/ies Bajaj Allianz General Insurance Co. Ltd.
Bajaj Allianz Life Insurance Co. Ltd.
Bajaj Auto Holdings Ltd.
The Bajaj Group is amongst the top 10 business houses in India. Its footprint stretches over a wide range of industries, spanning automobiles (two-wheelers and three-wheelers), home appliances, lighting, iron and steel, insurance, travel and finance.
Bajaj Auto is the Flagship Company of the Bajaj Group. Bajaj Auto manufactures two and three-wheelers. It was incorporated in the year 1945 as M/S Bachraj Trading Corporation Private Ltd. Mr. Rahul Bajaj is the Chairman of the company. The promoters hold about 30 per cent equities whereas Indian public holds about 26 percent and institutional investors have
more than 27 percent stake in the company.
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The products manufactured by Bajaj Auto are scooters, auto spare parts, machine tools, steel and engineering products. The brand names of some of its motorcycles are Pulsar, Boxer, Caliber, Discover, CT100, and Avenger. Bajaj markets its scooters under the brand name of Chetak and Wave. The company also produces three wheelers as goods carriers such as pick-up or delivery vans and passenger carriers such as auto-rickshaws.
Bajaj Auto has also diversified into the general as well as life insurance business through its subsidiaries Bajaj Allianz General Insurance Company Ltd. and Bajaj Allianz Life Insurance Company Ltd. respectively. The registered office of the company is in Pune (Maharashtra) and has three plants located in Maharashtra at Akurdi for the production of scooters, at Chakan for manufacturing Motor cycles and at Waluj for the Production of Motor cycles and three wheelers. Besides it has a network of Bajaj Auto and consumer durable dealerships and branch offices throughout the country. The Bajaj brand has a presence in many countries like Sri Lanka, Mexico, Bangladesh, Columbia, Peru and Egypt etc. Bajaj Auto has established a technical tie-up with awasaki Heavy Industries in 1986.
The present Chairman of the group, Rahul Bajaj, took charge of the business in 1965. Under his leadership, the turnover of the Bajaj Auto the flagship company has gone up from Rs.72 million to Rs.46.16 billion (USD 936 million), its product portfolio has expanded from one to and the brand has found a global market. He is one of India's most distinguished business leaders and internationally respected for his business acumen and entrepreneurial spirit
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FOUNDER’S PROFILE
Boards of directors / key personnel
V P BajajCH &MD
Vikas Bajaj Jt.MD
Gopal K GroverDirector
S P Bajaj Director
Subash BajajDirector
Raj KrishnanDirector
GeetikaCo. secretary
Ekta Bajaj Director
K K khetapalManager(Accounts)
Rahul bajaj CH
Madhur bajajVice CH
Rajeev BajajMD
Sanjiv bajajExec. Director
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UNMATCHED PERFOMANCE
Today BAJAJ Company has the largest market in the bike with a
whopping 65.3% and is also the undisputed leader in the scooter segment
with 34.3% share.
WIDE NETWORK
With a strong sales and service network of 500 authorized
dealership, 1018 authorized services centre and over 864 certified services
points BAJAJ is growing from strength to strength.
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PLANT LOCATION
The company manufactures its motorcycles, scooters at factories
in Akurdi (pune), Chakan (pune). The current manufacturing capacity is 750.2
crore units at pune.
Location/ProductsCapacity
Production qty
/Units /Units Mar 2006 Akurdi (Pune, MAH) Scooters 720 119.79 000 nos 000 nos Scooters (CKD packs) 0 0 000 nos Chakan (Pune, MAH) Motor cycles 960 750.2 000 nos Motor cycles (CKD packs) 0 0 000 nos Waluj (Aurangabad (MAH), MAH) Motor cycles 1500 1172.3 000 nos Motor cycles (CKD packs) 0 0 000 nos Three-wheelers 0 248.8 000 nos
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VISION
1. BAJAJ bike will provide total customer satisfaction by giving to the Customer the right product, at right price, at right time.
2. BAJAJ bike will be one among the top two wheeler manufactures in India and encourage the process of renewal.
3. BAJAJ bikes firmly believe in the integration of safety, health and Environmental aspects with all business activities and ensure Protection of employees.
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MILESTONES 2009
August 220 cc Pulsar DTS-i launched
135 cc Pulsar DTS-i launched
2007
February 200 cc Pulsar DTS-i launched
January Bajaj Kristal DTS-i launched
2006 April Bajaj Platina launched
2005 December Bajaj Discover launched
June Bajaj Avenger DTS-i launched
February Bajaj Wave DTS-i launched
2004 October Bajaj Discover DTS-i launched
August New Bajaj Chetak 4 stroke with Wonder Gear launched
May Bajaj CT100 Launched
January Bajaj unveils new brand identity, dons new symbol, logo and brandline
2003 October Pulsar DTS-i is launched.
October 107,115 Motorcycles sold in a month.
July Bajaj Wind 125,The World Bike, is launched in India.
February Bajaj Auto launched its Caliber115 "Hoodibabaa!" in the executive motorcycle segment.
2001 November Bajaj Auto launches its latest offering in the premium bike segment ‘Pulsar’.
January The Eliminator is launched.
2000 The Bajaj Saffire is introduced.
1999 Caliber motorcycle notches up 100,000 sales in record time of 12 months.
Production commences at Chakan plant.
1998 June 7th Kawasaki Bajaj Caliber rolls out of Waluj. July 25th Legend, India’s first four-stroke scooter rolls out of Akurdi.
October Spirit launched.
1997
The Kawasaki Bajaj Boxer and the RE diesel Autorickshaw are introduced.
1995 November 29 Bajaj Auto is 50.
Agreements signed with Kubota of Japan for the development of diesel engines for three-wheelers and with Tokyo R&D for ungeared Scooter and moped development.
The Bajaj Super Excel is introduced while Bajaj celebrates its ten millionth vehicle.
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One million vehicles were produced and sold in this financial year.
1994
The Bajaj Classic is introduced.
1991
The Kawasaki Bajaj 4S Champion is introduced.
1990
The Bajaj Sunny is introduced.
1986
The Bajaj M-80 and the Kawasaki Bajaj KB100 motorcycles are introduced.
500,000 vehicles produced and sold in a single financial year.
1985 November 5 The Waluj plant inaugurated by the erstwhile President of India, Shri Giani Zail Singh.
Production commences at Waluj, Aurangabad in a record time of 16 months.
1984 January 19 Foundation stone laid for the new Plant at Waluj, Aurangabad.
1981
The Bajaj M-50 is introduced.
1977
The Rear Engine Autorickshaw is introduced.
Bajaj Auto achieves production and sales of 100,000 vehicles in a single financial year.
1976
The Bajaj Super is introduced.
1975
BAL & Maharashtra Scooters Ltd. joint venture.
1972
The Bajaj Chetak is introduced.
1971
The three-wheeler goods carrier is introduced.
1970
Bajaj Auto rolls out its 100,000th vehicle.
1960
Bajaj Auto becomes a public limited company. Bhoomi Poojan of Akurdi Plant.
1959
Bajaj Auto obtains licence from the Government of India to manufacture two- and three-wheelers.
1948
Sales in India commence by importing two- and three-wheelers.
1945 November 29 Bajaj Auto comes into existence as M/s Bachraj Trading Corporation Private Limited.
TECHNOLOGY
Research and development
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1. Uncompromising quality
BAJAJ bike company research and development division has an
impressing pool of talent and one of the most contemporary labs, capable of
developing innovative design. Committed to achieving total customer
satisfaction through total quality control (TQC), the company continuously
strives to give the customer the best value for money.
2. Eco friendly
BAJAJ is committed to protecting the environment .The
company’s manufacturing facilities at pune have state of the art facilities and
air pollution control measures.
AWARDS1.Product Award Year By
Bajaj Pulsar DTS-Fi - Bike of the Year 2007 CNBC-TV18 Auto car Auto Awards
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Bajaj Platina 100cc - Bike of the Year 2007 NDTV Profit Bike India
Mr. Rajiv Bajaj - Man of the year 2005 2005 Auto car Professional
Mr. Rajeev Bajaj - Automotive Man of the year 2005
2005 Bike India & NDTV India
Bajaj CT 100 - Motorcycle Total Customer Satisfaction Study 2005
2005 TNS Automotive
Bajaj Discover DTS-i - Bike of the Year 2005 2005 OVERDRIVE Awards 2005
Bajaj Discover DTS-i - Indigenous Design of the Year 2005
2005 OVERDRIVE Awards 2005
BAJAJ AUTO - Bike Maker of the Year 2004 2004 ICICI Bank OVERDRIVE Awards 2004
DTS-i Technology - Auto Tech of the Year 2004
2004 ICICI Bank OVERDRIVE Awards 2004
Bajaj Pulsar DTS-i Bike of the Year 2004 2004 ICICI Bank OVERDRIVE Awards 2004
Wind 125 Two Wheeler of the Year 2004 2004 CNBC AUTOCAR Awards 2004
Wind 125 Bike of the Year 2004 2004 Business Standard Motoring
Bajaj Pulsar 180 DTS-i BBC World Wheels Viewers Choice Two Wheeler of Year 2003
2003 BBC World Wheels Award 2003
Bajaj Pulsar 180 DTS-i BBC World Wheels Award for Best Two Wheeler between Rs 55,000 to Rs 70,000
2003 BBC World Wheels Award 2003
Bajaj Pulsar 150 DTS-i BBC World Wheels Award for Best Two Wheeler between Rs 45,000 to Rs 55,000
2003 BBC World Wheels Award 2003
Bajaj Boxer AT KTEC BBC World Wheels Award for Best Two Wheeler under Rs 30,000
2003 BBC World Wheels Award 2003
Bajaj Pulsar - Motorcycle Total Customer Satisfaction Study
2003 NFO Automotive
Bajaj Pulsar - Bike of the year 2003 ICICI Bank OVERDRIVE Awards 2003
Bajaj Pulsar - Most exciting bike of the year 2002 OVERDRIVE Awards
Bajaj Eliminator - Bike of the year 2002 OVERDRIVE Awards
Bajaj Eliminator - Most exciting bike of the year
2001 OVERDRIVE Awards
Award Year By
Chakan Plant Super Platinum Award for Manufacturing Excellence
2006-07
Frost and Sullivan
Chakan & Waluj Plants Audit Passed for TPM Excellence Award
2006-07
TPM
Bike maker of the Year 2006- Overdrive Awards
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07
Bike Manufacturer of the Year 2007 2006-07
NDTV Profit Bike India
All India Trophy for Highest Exporter 1998-99
EEPC
Focus LAC Award for Outstanding Performance 1998-99
India Trade Promotion Organization
Export Excellence 1998-99
EEPC
Certificate of Merit 1998-99
India Trade Promotion Organization
Award for Export Excellence 1997-98
EEPC
Export Excellence 1997-98
MCCIIA
All India Trophy for Highest Exporter 1997-98
EEPC
Top Exporter Shield - Western Region 1996-97
EEPC
Export Excellence 1996-97
MCCIA
Regional Top Exporter - Large Scale Manufacturer
1995-96
EEPC
Highest Export Performance 1995-96
EEPC
Outstanding Export Performance 1995-96
Government of India, Ministry of Commerce
Export Excellence Award 1995-96
MCCIA
Top Exporter Shield - Western Region 1995-96
EEPC
Certificate of Merit 1995-96
Government of India, Ministry of Commerce
Award for Export Excellence 1994-95
EEPC
Regional Top Exporter - Large Scale Manufacturer
1994-95
EEPC
All India Special Shield - Consumer Durables Exporter
1994-95
EEPC
National Export award for Outstanding Performance
1994-95
Government of India, Ministry of Commerce
Western Region Top Export Award 1994-95
EEPC
All India Special Shield - Consumer Durables 1994-95
EEPC
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Regional Special Shield - Capital Goods Category 1993-94
EEPC
Award for Export Excellence 1993-94
EEPC
Capital Goods Export 1992-93
EEPC
Regional Special Shield - Capital Goods Category 1990-91
EEPC
Certificate of Export Excellence 1986-87
EEPC
Certificate of Export Recognition 1980-81
EEPC
Certificate of Export Recognition 1979-80
EEPC
Award for Export Excellence 1979-80
EEPC
Certificate of Merit 1978-79
Government of India, Ministry of Commerce
Certificate of Export Recognition 1978-79
EEPC
Award for Export Excellence 1977-78
EEPC
Certificate of Export Recognition 1977-78
EEPC
Export Promotion 1976 FICCI
Golden Jubilee Export Year Award 1976 FICCI
Export Excellence 1975-76
EEPC
2. Safety Award Year By
Meritorious Performance in Industrial Safety for three consecutive years
2001 National Safety Council
Certificate of Excellence 2001 National Safety Council
Achieving Lowest Average Frequency Rate
2001 National Safety Award
Achieving Lowest Average Frequency Rate
2000 National Safety Award
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Meritorious Performance in Industrial Safety for three consecutive years
2000 National Safety Council
Achieving Longest Accident-free Period under Heavy Engineering Industries Group
1999 National Safety Council
Meritorious Performance in Industrial Safety for three consecutive years
1999 National Safety Council
Achieving Longest Accident-free Period under Heavy Engineering Industries Group
1998 Council of Industrial Safety
Achieving Lowest Average Frequency Rate
1998 National Safety Award
Meritorious Performance in Industrial Safety for three consecutive years
1998 National Safety Council
Achieving Lowest Frequency Rate under Heavy Engineering Industries Group
1997 Council of Industrial Safety
Achieving Longest Accident-free Period under Heavy Engineering Industries Group
1997 Council of Industrial Safety
Longest Accident-free Period 1992 Council of Industries, Mumbai
Best Safety Performance 1989 CII
Longest Accident-free Period 1987 National Safety Council
BAJAJ plans to expand it’s the overseas market
BAJAJ plans to expand its presence in overseas marketing and
looking out for a partner to set up its manufacturing plant either in
Indonesia, Vietnam, and Thailand. It plans to reshape its existing models
sold in India and market them in South East Asia. The company would
launch a new motorcycle which would be built on BAJAJ platform. The
KLE’S S NIJALINGAPPA COLLEGE 29
expenditure on research and development would increase fro 250
million to Rs.1000 million
FUTURE PROSPECTS
BAJAJ Motors eyeing export market
BAJAJ motors are pushing its vehicles on the international roads
in a big way. In the current year the company is hoping to drive 50,000 two
wheelers on the global roads. Next year it has drawn up an expert target of 1,
00,000 vehicles. BAJAJ (motor) had exported 12188 vehicles in the first
quarter of the current year ended June 2006 as against 46000 in the same
period last year. BAJAJ motors are looking closely at ASEAN countries for a
production base. The chairman disclosed that the company was in Parleys
with a few in Iran for possible licensing arrangements. The sale of a stroke
vehicles had dropped had by eight percentage points in the first quarter ,
profit before tax by 16 % and profit after tax by similar % points. The sale of
four stroke vehicles has improved by 12% growth in just ended quarter. The
company has recurred a negative 7% growth.
DROP IN PROFIT
BAJAJ (Motor) reported sales of Rs.611.06 crores for the quarter
ended June 2006, down from Rs.662.50 crores in the same period last
year .The profit before tax was placed at Rs. 42.01 (crores ) and profit after
tax at Rs. 27.18.
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BAJAJ GROUP
The BAJAJ group is one of the India’s largest Industrial
conglomerates. Mr.Rahul bajaj chairman of the company .The promoters hold
about 30 equities whereas Indian public hold about 26% and institutional in
vesture have more the 27% percent stake in the company.BAJAJ Company
limited operates through three following divisions.
1. Bajaj Allianz general insurance co.ltd.
2. Bajaj insurance life insurance co.ltd.
3. Bajaj auto holding ltd.
BAJAJ Company has grown into a leading logistics solution
provider and has set up state of the art ware house all over the country .It as
also diversified into distributing Garage equipment that ranges from paint
booths to engine analyzers and industrials equipment products.
Group companies
With steady growth ,expansion and diversification ,today BAJAJ
commands a strong presence in various fields two wheelers ,automotive
components , automotive spares ,computer peripherals and finance.
Lakshmi auto components limited –
Large OE suppliers of two wheelers gears and camshafts.
Axels India limited-
A joint venture with Eaton limited, U.K manufactures axel housings and
drive heads for heavy and light commercial vehicles brakes India limited.
KLE’S S NIJALINGAPPA COLLEGE 31
Harita grammar limited –
Manufacturer of automobile seats in collaboration with grammar, world
leader in the category.
India motor parts and accessories limited-
One of India’s largest distributors of spare parts.
India Nippon electrical limited –
A joint venture with kokusan denki, Japan .Involved in the manufacture
of magnetos.
Southern roadways limited-
Giant in the Indian road transport industry, company operates largest
parcel service all over south India
PRODUCT DETAILS
KLE’S S NIJALINGAPPA COLLEGE 32
KLE’S S NIJALINGAPPA COLLEGE
33
FINANCIAL DETAILS
. Mar 2002
Bajaj Auto Ltd. Mar 2001
Mar 2003
Mar 2004
Mar 2005
Mar 2006
Rs. Crore (Non-Annualised)12 mths
12 mths
12 mths
12 mths
12 mths
12 mths
- Gross sales 3628.74 4172.1 4831.04 5527.29 6669.48 8650.95Net sales 3052.94 3638.62 4229.28 4844.89 5835.61 7541.19VOP 3067.07 3608.22 4261.86 4855.48 5824.51 7590.2Other income 244.19 190.61 178.6 272.33 299.78 408.88Cost of production 2835.17 2905.86 3299.05 3803.01 4858.25 6230.7Selling & marketing expenses 142.53 200.41 233.29 249.87 165.13 143.58Distribution expenses 35.46 37.02 44.23 61.5 78.68 89.16PBDIT (NNRT) 394.46 696.64 977.99 1097.32 1120.26 1626.19PBDT (NNRT) 387.06 693.26 976.26 1095.53 1119.59 1625.85PBT (NNRT) 245.94 536.58 801.23 911.56 934.22 1434.85PAT (NNRT) 218.94 352.9 532.87 633.06 560.06 916.3- Exports 139.09 162.29 357.98 564.47 729.14 943.91Imports 338.43 179.55 144.34 137.25 195.07 365.71- Gross fixed assets (excl. reval. & WIP) 2467.83 2548.92 2632.87 2710.67 2747.68 2894.22Current assets 2608.65 3220.88 3349.4 3505.03 6828.78 8414.27Net worth (net of reval. & DRE) 2620.5 2865.79 3240.6 3693.62 4134.35 4770.73Equity capital 101.18 101.19 101.18 101.18 101.18 101.18Long term borrowings 457.74 594.26 786.32 1005.73 1226.99 1467.13Capital employed 3078.24 3460.05 4026.92 4699.35 5361.34 6237.86Current liabilities & provisions 1530.31 1686.36 2042.39 2380.64 2793.97 3544.78- Total assets / liabilities (excl. reval. & DRE) 3600.8 4244.84 4921.98 5925.7 6546.54 8105.81- Growth (%) Gross sales -3.74 14.97 15.07 14.58 20.79 29.92 Cost of production 13.4 2.49 13.53 15.28 27.75 28.25 PBDIT -51.46 76.61 40.39 12.2 2.09 45.16 PAT -52.4 61.19 51 18.8 -11.53 63.61 GFA 20.9 2.77 3.39 3.08 1.5 5.44 Total assets -15.87 17.89 15.95 20.39 10.48 23.82-
KLE’S S NIJALINGAPPA COLLEGE 34
Margins ratios (%) PBDIT (NNRT) / sales 10.87 16.7 20.24 19.85 16.8 18.8 PBDT (NNRT) / sales 10.67 16.62 20.21 19.82 16.79 18.79 PAT (NNRT) / sales 6.03 8.46 11.03 11.45 8.4 10.59 PBDIT (NNRT) / net sales 12.92 19.15 23.12 22.65 19.2 21.56 PBDT (NNRT) / net sales 12.68 19.05 23.08 22.61 19.19 21.56 PAT (NNRT) / net sales 7.17 9.7 12.6 13.07 9.6 12.15- Returns ratios (%) PAT (NNRT) / net worth 7.52 12.86 17.45 18.26 14.31 PAT (NNRT) / total assets 5.56 9 11.63 11.67 8.98 12.51 PBIT (NNRT) / capital employed 7.59 16.52 21.45 20.93 18.59 24.75 PAT (NNRT) / capital employed 6.56 10.79 14.23 14.51 11.13 15.8- Liquidity ratios (times) Long term debt / equity 0.175 0.207 0.243 0.272 0.297 0.308 Total debt / equity 0.196 0.218 0.259 0.273 0.297 0.308 Current ratio 1.705 1.91 1.64 1.472 2.444 2.374 Interest cover 34.24 159.75 464.14 510.25 1395.36 4221.15- Gross working capital cycle (days) 55 44 36 30 25 25 Net working capital cycle (days) 7 0 -5 -15 -22 -28 Avg. days of debtors 15 13 13 9 8 10 Avg. days of creditors 48 43 42 45 48 54- Asset utilisation ratios (times) VOP / total assets 0.78 0.92 0.93 0.9 0.93 1.04VOP / GFA 1.36 1.44 1.65 1.82 2.14 2.69
KLE’S S NIJALINGAPPA COLLEGE 35
ORGANISATION STRUCTRE
MARKETING DEPARTMENT
Proprietors
Reception
Counter Executive Hypothecation Executive
KLE’S S NIJALINGAPPA COLLEGE
Administrator
Sales Manager
36
ACCOUNTS DEPARTMENT
Accounts Manager
Assistant Accountant
Cashier
KLE’S S NIJALINGAPPA COLLEGE 37
DELIVERY SECTION
R.T.O
Insurance Pre-delivery instructor
Security
KLE’S S NIJALINGAPPA COLLEGE 38
SERVICE DEPARTMENT
Reception
Supervisor
Mechanics
Helpers
Delivery Body
Follow -up
KLE’S S NIJALINGAPPA COLLEGE 39
PRODUCT PROFILE
BAJAJ PLATINA
BAJAJ PLATINA
KLE’S S NIJALINGAPPA COLLEGE 40
Engine Type 4-stroke Natural Air cooled S.I. Engine
Displacement 99.27 cc
Max Net Power
6.03 kw (8.2bhp)@7500 rpm
Max NetTorque
8.05 Nm @4500 rpm
Fuel consumption
Standard conditions
#108 kmpl
Suspension Front Hydraulic ,Telescopic type,125mm travel
Rear Hydrolic,SNS ** type ,100mm travel
Brakes Front Drum -110 mm/130mm* diameter
Rear Drum -110mm /130mm* diameter
Tyres Front 2.75x 17”
Rear 3.00x17”
Electrical System voltage
12v(Ac+Dc)
Head lamp 12V.35w /35w(HS 1)
Fuel Tank Capacity
Full 13 litters (Reserve -2litres)
Dimension Wheelbase 1275 mm
Kerb weights 113kg
Warranty Standard 2 yrs/ 30,000 km
Additional Up to 4yrs “extended warranty with BAJAJ confidence programme
KLE’S S NIJALINGAPPA COLLEGE 41
KLE’S S NIJALINGAPPA COLLEGE 42
BAJAJ PULSAR 150cc DTSiEngine TYPE 4-stroke,DTS-i*Air cooled
Displacement 149.01cc
Max power 10.37kw
Max torque 12.76Nm
Suspension Front Telescopic forks 135mm stroke
Rear Triple Rated spring ,5-way adjustable nitro X shock Absorbs
Brakes Front 240 mm Hydraulically operated Disc brake
Rear Mechanically expanding 130 mm drum type
Tyres Front 2.75x17
Rear 100 / 90 x 17
Fuel Tank Full 15 ltr. (3.2 ltr of reserve ,2 ltr usable)
Electrical System 12v AC + DC
Head lamp 35 /35w clear lens type with 2 pilot lamps
Dimension Wheelbase 1320mm
Weight 143 kgs
KLE’S S NIJALINGAPPA COLLEGE 43
KLE’S S NIJALINGAPPA COLLEGE 44
BAJAJ DISCOVER
DISCOVER 110cc DISCOVER 125ccEngine Type 4 stroke natural air
cooled4 stroked DTS-I, natural air cooled
Displacement
111.63cc124.52cc
Max net power
6.26kw(8.51Ps)@7500rpm
8.47 kw (11.51Ps)@800rpm
Max net Torque
9.37Nm@4500rpm10.8Nm@6500rpm
Suspension Front Telescopic TelescopicRear Trailing arm with dual
coaxial springs Trailing arm with dual coaxial springs
Brakes Front Drum-130mm diameter Drum-130mm
diameter Rear Drum -130mm
diameter Drum-130mm diameter
Tyres Front 2.75x17,4PR 2.75x17,4PRRear 3.00x17,6PR
3.00x17,6PRElectrical System
voltage12v (ac+dc)
12v(AC+DC)
Head lamp 35/35w (opt prism-halogen lamp)
35/35w opt prism-Halogen lamp)
KLE’S S NIJALINGAPPA COLLEGE 45
BAJAJ CT 100
KLE’S S NIJALINGAPPA COLLEGE 46
BAJAJ CT 100
Engine Types 4 stroke natural air cooled ,si engine
Displacement 99.27 cc
Max Net Power
6.03 kw(8.2ps)@7500rpm
Max Net Torque
9.37nw@4500rpm
Suspension Front Telescopic (stroke-110mm)
Rear Trailing arm with co-axial hydraulic shock absorbs and coil springs
Brakes Front &Rear Mechanically expanding shoe and drum type
Tyres Front 2.75x17,6PR
Rear 3.00x176PR
Fuel Tank Full 10.5 liters (2.4 liters for reserve)
Electricity System 12v (AC+DC)
Headlamp 35/35W-HS1
Dimension Wheel base 1235mm
Kerb Weight 109 Kg
KLE’S S NIJALINGAPPA COLLEGE 47
BAJAJ wind 125
TYPE 4 stroke, air cooled
KLE’S S NIJALINGAPPA COLLEGE 48
ENGINE DISPLACEMENT 124.6cc
MAX NET POWER
7.95 kw @7500RPM
MAX NET TORQUE
9.05 Nm @ 4500 RPM
SUSPENSION FRONT Telescopic 5-step adjustable rear shock
REAR Absorder
BRAKES FRONT Disk drumREAR Disk drum
TYRES FRONT 2.75 X 18, 6pr
REAR 3.00 X 18, 6pr
FUEL TANK FULL 13 liters(2 litters for reserve)
ELECTRICITY SYSTEM 12v
HEAD LAMP 35/35 w
DIMENSION LENGTH 2030 mm
WIDTH 760 mmHEIGHT 1065 mmWHEEL BASE 1260 mmKERB WEIGHT 121 kg
KLE’S S NIJALINGAPPA COLLEGE 49
DATA ANALYSIS&
INTERPRETATION
Chapter 4Data analysis
KLE’S S NIJALINGAPPA COLLEGE 50
0
20
40
60
80
100
120
No. OfRespondents
Percentage
Table no.4.1
Table showing number of respondents and their percentages According to age group
Analysis
The above table shows that 31% of the respondents belong
within
the age
group of 18-25.21% belong to the group of 25-30, 16% belong to 30-35, 15%
belongs to 35-40 and 17% belongs to 40 and above age group.
Inference
Majority of the respondents are in the age group of 18-25.
Graph no.4.1
Graph showing number of respondents and their percentages
According to age group
Table .4.2
Table showing no respondents according to sex
KLE’S S NIJALINGAPPA COLLEGE
Sl. No Age Group No. Of Respondents Percentage1 18-25 31 312 25-30 21 213 30-35 17 174 35-40 15 155 40 & above 16 16total 100 100
51
0
10
20
30
40
50
60
70
80
90
100
Male Female Total
No of respondents
percentage
Analysis
The above table reveals that 63% of the
respondents belongs to male category and 37% belongs to female category.
Inference
Most of the respondents are male.
Graph 4.2
Group showing no of respondents interviewed according to sex
KLE’S S NIJALINGAPPA COLLEGE
sex No of respondents PercentageMale 63 63Female 37 37Total 100 100
52
Table 4.3Table showing no respondents according occupation
Sl. No Occupation No of respondents
percentage
1 Businessman 11 112 Engineer 5 53 Doctor 0 04 Student 27 275 employed 33 336 Housewife 13 137 others 11 11Total 100 100
Analysis
From the above table it can be seen that other employed persons
are the main consumers accounting to 33%.second are the students who
accounts for 27% 11% are businessman ,5% are engineers , and house wife
and other are very less.
Inference
The working class prefers BAJAJ vehicles more.
Graph 4.3
Graph showing No of Respondents according to occupation
0
10
20
30
40
50
60
70
80
90
100
1 3 5 7
Occupation
No of respondents
percentage
KLE’S S NIJALINGAPPA COLLEGE 53
Table 4.4
Table showing No. of Respondents According to income
Sl. No occupation No. of Respondents percentage1 Above rs.
1,00,0009 9
2 Rs. 1,00,000 - Rs. 1,50,000
11 11
3 Rs. 1,50,000 - Rs.2,00,000
16 16
4 Rs.2,00,000 and above
64 64
Total 100 100Analysis
From the above table we can see that the numbers of
respondents are from high income group that is Rs 2, 00.000 and above that
is 64% as compared to other income groups.
Inference
Majority of the respondents are from Rs 2, 00,000 and above income group.
Graph 4.4
Graph showing no respondents according to Income
No. of Respondents
Above rs. 1,00,000
Rs. 1,00,000 - Rs.1,50,000
Rs. 1,50,000 -Rs.2,00,000
Rs.2,00,000 andabove
Total
KLE’S S NIJALINGAPPA COLLEGE 54
Total 4.5
Table showing no. of Respondents who are aware of Bajaj vehicle
Awareness No. of Respondents Percentage1 100 1002 0 0Total 100 100 Analysis
The table shows that all the respondents are aware of BAJAJ
vehicle
Inference
Awareness of people for BAJAJ is high.
Graph 4.5
Table showing number of respondents who are aware of BAJAJ vehicles
0
20
40
60
80
100
120
No. of Respondents Percentage
1
2
Total
KLE’S S NIJALINGAPPA COLLEGE 55
Table 4.6
Table showing Eco-friendliness
Awareness No. of Respondents PercentageYes 73 73No 11 11Can’t say 16 16Total 100 100
Analysis
The above the table shows that 73% of the respondents think
that the BAJAJ vehicles are eco friendly .11% says they are not eco-friendly
and 16% can’t says about it.
Inference
Most of the respondents say that BAJAJ bikes eco-friendly.
Graph 4.6
Showing Eco-friendliness
0
20
40
60
80
100
120
Yes No Can’t say Total
No. of Respondents
Percentage
KLE’S S NIJALINGAPPA COLLEGE 56
0
20
40
60
80
100
120
No. of Respondents Percentage
1 saffare
2 Pulsar
3 Ct 100
4 Discover
5 Platina
5 Total
Table 4.7
Table showing ownership of various BAJAJ vehicles by the respondents
Sl. No Vehicles No. of Respondents Percentage1 safari 19 192 Pulsar 24 323 Ct 100 32 324 Discover 13 135 Platina 12 12Total 100 100
Analysis
It is from the above table that 32% of respondents owns BAJAJ
safari, 24% owns BAJAJ pulsar, and 19% owns ct 100 and Discover and
others respectively.
Inference
Majority of the respondents owns BAJAJ Pulsar .This shows that
BAJAJ Pulsar is the highest selling vehicles.
Graph 4.7
Graph showing ownership of various BAJAJ vehicles by the respondents
KLE’S S NIJALINGAPPA COLLEGE 57
0
20
40
60
80
100
120
Of TheRespondents
percentage
Reasonable
Expensive
Highly exp
Can’t say
Total
Table 4.8
Table showing the perception of the respondents about the price of BAJAJ
Analysis
From the above table we can say that 59% of the respondents
feels price of BAJAJ vehicles are reasonable, 8% says it is expensive and
23% of respondents can’t say about it.
Inference
Therefore it implies that respondents are satisfied with price.
Graph 4.8Graph showing the perception of the respondents about the price of
BAJAJ vehicles
KLE’S S NIJALINGAPPA COLLEGE
Sl. No Price Of The Respondents percentage1 Reasonabl
e59 59
2 Expensive 11 11
3 Highly exp 0 04 Can’t say 30 30Total 100 100
58
0
20
40
60
80
100
120
Of TheRespondents
percentage
need
Self esteem
Advertisement
Style
Brand name
Availability
Other
Total
Table 4.9
Table showing the factors that affect consumers purchase decision
Sl no. vehicles Of The Respondents Percentage1 need 43 432 Self esteem 0 03 Advertisement 23 234 Style 15 155 Brand name 7 76 Availability 12 127 Other 0 0Total 100 100
AnalysisFrom the above table we can that 43% buy it for need.23% are
influenced by advertisement and 15% goes for style .and 12% buys it for the
availability
Inference
The company should formulate a proper combination of
advertisement and style along with other factors to attract customers.
Graph4.9
Graph showing the factors that affect consumers purchase decision
KLE’S S NIJALINGAPPA COLLEGE 59
Table 4.10
Table showing expectation of mileage by customers
Si no. Mileage Of The Respondents percentage1 20 -35 km/hr 0 02 35 -45 km/hr 17 173 45 – 60 km/hr 37 374 60 & above 46 46Total 100 100
Analysis
It is seen that 34% of respondents expect 60 and above mileage,
37% expect 45-60 Km/ hr and, 17% expect 35-45 km/hr.
Inference
The BAJAJ vehicles will have to increase its mileage capacity to
attract more customers.
Graph 4.10
Graph showing expectation of mileage by customers
0
10
20
30
40
50
60
70
80
90
100
Of TheRespondents
percentage
20 -35 km/hr
35 -45 km/hr
45 – 60 km/hr
60 & above
Total
KLE’S S NIJALINGAPPA COLLEGE 60
Table 4.11
Table showing opinions of customers regarding quality
Sl no. opinion Of The Respondents percentage1 Excellent 16 162 Good 31 313 Satisfaction 47 474 Not Satisfaction 6 6 Total 100 100
Analysis
It is observe that 47% of respondents rate quality as satisfactory,
31% of respondents rate it as good and only 16% rate it as excellent.
Inference
Improvement in Quality should be made and price should be
related to quality.
Graph 4.11
Graph showing opinion of customers regarding quality
0
20
40
60
80
100
120
Of The Respondents percentage
Excellent
Good
Satisfaction
Not Satisfaction
Total
KLE’S S NIJALINGAPPA COLLEGE 61
0
20
40
60
80
100
120
Of TheRespondents
percentage
Kivraj Bajaj
Popular Bajaj
Ashoka Bajaj
Bridge stone
Other
Total
Table 4.12
Table showing vehicles purchased from various showrooms
Sl no. Showroom Of The Respondents percentage1 Kivraj Bajaj 21 212 Popular Bajaj 16 163 Ashoka Bajaj 11 114 Bridge stone 29 295 Other 23 23Total 100 100
Analysis
It is seen that most of the respondents has bought their vehicles
from bride stone ie. 29%, 16% of respondents had bought their vehicles from
BAJAJ.
Inference
BAJAJ showroom should attract more customers by introducing
various offers such as free test drive, lucky draws etc.
Graph 4.12
Graph showing vehicles purchased room various showrooms
KLE’S S NIJALINGAPPA COLLEGE 62
Of The Respondents
Frequently
Often
Very rare
Never
Table 4.13
Table showing how often respondents face problem with BAJAJ vehicles
Sl no.
problem Of The Respondents
percentage
1 Frequently 15 152 Often 49 493 Very rare 36 364 Never 0 0Total 100 100
Inference
It is seen that customers often face problems with their vehicles
Graph 4.13
Graph showing how often respondents face problem with BAJAJ vehicles
KLE’S S NIJALINGAPPA COLLEGE 63
Table 4.14
Table showing preference of colors by respondents
Sl no. color Of The Respondents percentage1 Red 17 172 Black 28 283 White 11 114 Blue 39 395 Other 5 5Total 100 100
Analysis
From the above table it is seen that 39% of the respondents
prefer blue colour 28% prefer red, 11% prefer white and 5% prefer other
colors.
Inference
It shows that a BAJAJ vehicle does not have varieties of colors
and people expect Colors.
Graph 4.14
Graph showing preference of colors by respondents
0
20
40
60
80
100
120
Of The Respondents percentage
Red
Black
White
Blue
Other
Total
KLE’S S NIJALINGAPPA COLLEGE 64
Table 4.15Table showing preferences of various benefits associated to BAJAJ
Sl no.
c Excellent Good Moderate Can’t say totalBenefits Res % Res % Res % Res % Res %
1 comfort 4 20 11 27 10 33 0 0 25 252 Safety 2 10 7 18 15 17 3 30 17 173 Mileage 4 20 8 20 4 13 0 0 16 16
4 Maintenance 3 15 4 1 7 23 0 0 14 145 Power 5 25 7 18 4 14 0 0 16 166 status 2 10 3 7 0 0 7 0 12 12
Total 20 100 40 100 30 100 10 100 100
Analysis
It is seen from the table that 25% of the respondents prefer BAJAJ vehicles for comfort, 17% of the respondents prefer for safety and 16% prefer for mileage.
1. 25% of respondents’ rate power as excellent 20% rate comfort as excellent, again 20% rate mileage as excellent
2. 27% of respondents rate comfort a good a good, 20% rate mileage as good, and 18% rate both power and safety as good.
3. 33% rate comfort as moderate, 23% rate mileage and 17% rate safety as moderate respectively. 30% of the respondents can’t say about safety and 70% cant say about status.
Inference
The comfort mileage and safety levels in BAJAJ vehicles are good.
Graph 4.15Graph showing preference of various benefits associated to BAJAJ
0
5
10
15
20
25
30
35
E
xcellent
Good
Modera
te
Can’t s
ay
tota
l
Benefits
comfort
Safety
Mileage
Maintenance
Power
status
KLE’S S NIJALINGAPPA COLLEGE 65
Table4.16
Table showing opinion of respondents towards after sales services
Sl no. opinion Of The Respondents
percentage
1 Excellent 12 `122 Good 29 293 Satisfactory 35 354 Not Satisfactory 24 24Total 100 100
Analysis
35% of the respondents say after sale services is satisfactory,
29% says good and 12% says excellent, 24% of the respondents are not
satisfied.
Inference
Most of the respondents are satisfied with after sales services.
Graph 4.16
Graph showing opinion of respondents towards after sales services.
Of The Respondents
Excellent
Good
Satisfactory
Not Satisfactory
KLE’S S NIJALINGAPPA COLLEGE 66
Table 4.17
Table showing the availability of spare parts
Sl no.
Opinion Of The Respondents Percentage
1 Yes 95 952 No 5 5total 100 100
Analysis
It is seen that 95% of the respondents say yes and 5% of the respondents say no.
Inference
Availability of spare parts are more.
Graph4.17
Graph showing the availability of spare parts
Of The Respondents
Yes
No
KLE’S S NIJALINGAPPA COLLEGE 67
Table 4.18
Table showing satisfaction levels of consumers towards BAJAJ vehicle.
Sl no. Opinion Of The Respondents Percentage1 Highly Satisfied 19 192 Satisfied 73 733 Unsatisfied 8 84 Highly satisfied 0 0Total 100 100
Analysis
It is observed that 73% of respondents are satisfied with their
vehicles, 19% are highly satisfied and 8% are unsatisfied.
Inference
Satisfaction levels of the customers are more for BAJAJ vehicles.
Graph 4.18
Showing satisfaction levels of consumer towards BAJAJ vehicle.
0
20
40
60
80
100
120
Of The Respondents
Highly Satisfied
Satisfied
Unsatisfied
Highly satisfied
Total
KLE’S S NIJALINGAPPA COLLEGE 68
Table 4.19Table showing rating of BAJAJ vehicles with other brands by
respondents.
Sl no.
vehicles
Rank 1 Rank 2 Rank 3 Rank 4 Rank 5 Rank 6 total
No
% No
% No
% No
% No
% No
% No %
1 Hero Honda
11 31 10 45 4 27 2 20 0 0 0 0 27 27
2 LML 3 8 2 10 5 33 1 10 2 20 0 0 13 133 Yamaha 4 12 3 14 1 7 1 10 5 50 4 50 18 184 Kinetic 0 0 1 4 0 0 2 20 2 20 3 37 8 85 Bajaj 14 40 6 27 5 33 3 30 0 0 0 0 28 286 other 3 9 0 0 0 0 1 10 1 10 6 13 6 6Others
35 100
22 100
15 100
10 100
10 100
8 100
100
100
Analysis
From the above table it is seen that most of the respondents i.e., 28% prefers
BAJAJ and 27% of the respondents prefers HERO HONDA and 18% prefers
Yamaha.
1. 40% of the respondents rank BAJAJ at 1st place, 31% of the
respondents rank Hero Honda on 1st place, and 12% ranks Yamaha on
1st.
2. 45% respondents rank Hero Honda on 2nd 27% ranks BAJAJ on 2nd
and 14% rank Yamaha on 2nd.
3. 33% ranks BAJAJ 3rd, 27% ranks Hero Honda 3rd.
4. 30% ranks BAJAJ fourth, 20% ranks both Hero Honda and Kinetic at
fourth respectively, and 10% for both LML and Yamaha respectively.
5. 50% of respondents rank Yamaha both fifth and sixth.
6. 37% of respondents rank Kinetic at sixth.
Inference
KLE’S S NIJALINGAPPA COLLEGE 69
Though BAJAJ is a renowned name among two wheeler manufactures it
faces a Stiff competition from Hero Honda.
0
10
20
30
40
50
60
Rank 1
Rank 2
Rank 3
Rank 4
Rank 5
Hero Hondas
LML
Yamaha
Kinetic
Bajaj
other
KLE’S S NIJALINGAPPA COLLEGE 70
SUMMARY OF FINDINGS AND
CONCLUSIONS.
KLE’S S NIJALINGAPPA COLLEGE 71
Chapter 5
SUMMARY OF FINDINGS
This Chapter consists of findings that are analyzed on the basis of data
Procured From previous chapter.
1. It is observed that 31% of the respondents are interested to purchase
BAJAJ bikes and are in the group of 18-25 and 21% of the respondents
who interested to purchase BAJAJ falls in the age group of 25-30.
2. The data reveals that 63%of the respondents belong to the male
category and 37%belongs to female category.
3. Employed persons are the main consumers of the BAJAJ bikes which
account to 33%, second are the students who account for 27%.
4. 64% of the respondents belong to Rs.2, 00,000 and above income
group.
5. It is seen that all the respondents are aware of BAJAJ bikes.
6. 73% of the respondents are aware of BAJAJ bikes are eco-friendly.
7. Its is observed that among all the BAJAJ bikes, 32%owns Pulsar,
24%owns Discovers, 13%owns Platina.
KLE’S S NIJALINGAPPA COLLEGE 72
8. 59% of the respondents think that prices of BAJAJ bikes are
reasonable, 11% says it is expensive, and 30%can’t says about it.
9. It is seen that majority of the respondents buy BAJAJ bikes for need
which accounts to 43%, 23% are influenced by advertisement and
15%goes for style.
10. It is seen that 34%of the respondents expects 60 and above mileage,
37%except 45-60 km\hr.
11. It is observed that 47%of the respondents are satisfied with the bikes,
31%says that BAJAJ bikes are comfortable.
12. Most of the respondents prefer to buy their BAJAJ bikes from
Bridgestone showroom i.e.29%, 16% respondents have bought from
triton BAJAJ.
13. The data reveals that 49%of the respondents often face problem with
their bikes, 15% respondents frequently face problems with their
bikes very rarely
14. It is observed that blue; black are the most preferred colures of BAJAJ
which constitutes 39%and 28%respectively.
15. The data reveals that 25%of respondents prefer BAJAJ for comfort,
safety reasons inspires 17%and mileage inspires 16%.
>25%feel power is excellent, 29%feel comfort and mileage is excellent.
>27%, 20%, 18%of respondents feel comfort, mileage and power are good
respectively.
>30%23%and 17%feel comfort, safety and mileage are moderate
respectively.
KLE’S S NIJALINGAPPA COLLEGE 73
>30%and70%of respondents can’t Say about safety and status
respectively.
16. The data reveals that 35%of the respondents feel after sales services
are satisfactory, 29%say good and 12%say excellent. Respondents
who rare not satisfied constitute 24%.
17. A large part of the respondents with a majority of 95% are satisfied
with the availability of spare parts .The remaining 5%says no.
18. The satisfaction level of the respondents for BAJAJ bikes are more
than constitutes 73%, 19% of the respondents are highly satisfied and
8%are dissatisfied.
19. The data reveals that 20%of the respondents prefer BAJAJ and
27%prefers Hero Honda and 18%prefers Yamaha
>40%, 31%and 12% of the respondents ranks BAJAJ, Hero Honda, and
Yamaha in 1st place respectively.
>45%27%and 145 respondents rank Hero Honda, BAJAJ and Yamaha in
second place respectively.
>33% ranks both BAJAJ and LML and third place, 27%ranks Hero Honda
an third place.
>30% ranks BAJAJ fourth, 20%ranks both Hero Honda and kinetics at
fourth and 10%for both LML and Yamaha.
>37% of respondents rank kinetic at sixth.
KLE’S S NIJALINGAPPA COLLEGE 74
Recommendations
&
Suggestion
KLE’S S NIJALINGAPPA COLLEGE 75
CHAPTER 6
RECOMMENDATIONS
1. The bikes can be more stylish with attractive features so that it
can attract more youths.
2. Different models BAJAJ bikes can be introduced, with better
comfort, speed and power, so that it can cater to the changing
tastes of women.
3. Most of the consumers who BAJAJ bikes are youths and
employed persons. Company can come up with some new
models of bikes with some added features which can attract
other sections such as engineers and doctors.
4. It is seen that awareness among the people about BAJAJ is
high. Company can further come out with some diverse
advertisement in order to reach the right people at right time.
KLE’S S NIJALINGAPPA COLLEGE 76
5. Prices of BAJAJ vehicles should be made cheaper without
compromising with the quality, so that it can attract more
customers.
6. The comfort and safety level of bajaj bike should be improved;
quality should further be improved more so that maintenance
remains low.
7. Though most of the customers are satisfied with the mileage,
it is advisable that BAJAJ company can make effort should
effort to increase the mileage capacity .Mileage is one of the
main factors which affect purchase decisions.
8. It is seen that BAJAJ bikes are limited to few colors some of
more attractive colors should be introduced .E.g. some
metallic color and light colors.
9. More services stations should be established in every part of
the city, so those customers have an easy accessibility.
10. The prices of the spare parts should be more reasonable and
the services fees should be cheap.
11. More bikes should be introduced having more mileage
capacity like other brands of bike such as TVS, Hero Honda
etc.
KLE’S S NIJALINGAPPA COLLEGE 77
CONCLUSION
Even though the “BAJAJ bikes” has got a good market it requires
publicity And it needs to spread out .Already it has gained goodwill and
popular Among people, still it needs to reach out all the
consumers’ .BAJAJ bikes Should also start producing other models and
should add a different style and Variety to their product line .This will
help surely attract more customers’ .Its Existing goodwill will help it to
enhance its position in the market .At the Same time it should try to
maintain its quality and standard.
KLE’S S NIJALINGAPPA COLLEGE 78
BIBLOGRAPHY
KLE’S S NIJALINGAPPA COLLEGE 79
BIBLOGRAPHY
Books:
1. Company Records
2. Principle of marketing Philip Kotler, prentice hall, Editon2001
3. Consumer Behavior -Suja R.Nair,5th Edition,2003
4. Consumer Behavior -Leon G.Shiffner
5. Commentary on consumer Behavior –S.A.Chunawalla (millennium Ed;2001)
6. Annual Reports of the company
Websites:
1. www.BAJAJmotors.co.in/group.asp2
2. www.india-invest.com/news/bajaj_seeks.html
3. www.ask.com
4. www.google.com
Magazines:
1. Auto car
KLE’S S NIJALINGAPPA COLLEGE 80
ANNEXURE
KLE’S S NIJALINGAPPA COLLEGE 81
ANNEXURE
1. Name …………………….. :
2. Specify your age group :
Less than 25 ( )
25 -35 ( )
35 -45 ( )
Above 45 ( )
3. Marital status Single ( ) Married ( )
4’Your Income group
Below 10,000 ( )
Between 10,000-20,000 ( )
Above 20,000 ( )
5. Your Occupation
Student ( )
Professional ( ) Employed ( )
Executive ( )
Business ( )
KLE’S S NIJALINGAPPA COLLEGE 82
6. How did you know about BAJAJ bikes?
News paper ( )
Magazines ( )
Colleagues ( ) Friends & relatives ( )
7. Rank four most important reasons that make you for Purchase BAJAJ bikes.
Mileage ( ) Price ( )
Colors ( )
Style ( ) Top Speed ( )
Reputation ( )
8. What Mileage is your bike giving? 60 Km /Litr and above ( ) 50-60 km/Litr ( )
40-50 km/Litr ( )
Below 40Km/Ltr ( )
9. Are you satisfied with bike’s mileage?
Extremely satisfied ( )
Satisfied ( )
Some what satisfied ( )
Not satisfied ( )
KLE’S S NIJALINGAPPA COLLEGE 83
10. How often have you experienced break down of your BAJAJ bike? Often ( ) Rarely ( ) Not at all ( )
Very often ( ) 11.Are you satisfied with your bike’s power & pick up?
Extremely satisfied ( )
Satisfied ( )
Some what satisfied ( )
Not at all satisfied ( )
12.How do you feel about the riding comfort & safety?
Extremely satisfied ( )
Not at all satisfied ( )
: Satisfied ( )
13. Do you promptly get response from your dealer?
Yes : ( ) No ( )
14. Are you satisfied with the after sales service from dealer?
Yes : ( ) No ( )
15. Are the spare parts available at the service centre where you deal with?
Yes : ( ) No ( )
KLE’S S NIJALINGAPPA COLLEGE 84
16.Do you like to recommend your friends or relatives to purchase BAJAJ Bikes?
Very likely ( )
Some what likely ( )
Unlikely ( ) Not at all ( )
17. Your suggestions and feedback to improve the quality of Bajaj’s products and services.
……………………………………………………………………
……………………………………………………………………
KLE’S S NIJALINGAPPA COLLEGE 85