CUSTOMER ADOPTIONJustin King | eCommerceandB2B.com

They don't know about it

They don't trust it

Inconsistent

They don't understand it

They won't use it

Design Matters

Marketing Matters

Usability Matters

1 23 4

Build an email list

Sequencing

Keep list warm

Drive adoption

Build loyalty

Consistent messaging to “growing” audience

Cross-sell and up-sell

Design Matters

Marketing Matters

Usability Matters

TRUST

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