Make Your Wildest Dreams

Come True

Solve Your Blogging Problems with Custom Plugins

Coming Up…

•  Plugin Case Study •  Find a Good Developer •  Define What You Need •  How To Get It Built Right •  Cost / Benefit Analysis •  How To Afford Cost

Your Wildest Dreams…

Never Enough

Examples – Attention & Income

Examples – Time

Theory is Boring

Custom Case Study

Easy Deals Plugin

Define Your Problem

•  Managing Deal Dates •  Handling Recurring Deals •  Categorized & Targeted •  Separate Wordpress Install •  Small Amounts of Information

Finding a Good Developer

Avoid This

Unless You Want This

If a developer's price is too good to be true, it usually is.

Greg Go – Wisebread CTO

Finding a Good Developer

•  Referrals •  Examples •  Community

–  stackoverflow.com

•  Profile –  wordpress.tv/category/wordcamptv

•  Interview Multiple

Call This Guy

•  Jonathan Wondrush •  bybloggers.net

Defining Requirements

Guaranteed Disappointment

Questions To Ask

•  Requirements •  Communication •  Scope Changes •  Testing & Feedback •  Licensing & Ownership •  Milestones & Payments •  Support

Easy Deals - Requirements

Costs vs. Benefits

Is It Worth It?

•  How Will You Measure Success?

•  Feature -> Benefit -> Cost

•  Start Small -> Grow In Phases

Plugin Development Phase

Sit Back & Relax?

Nope - Stay Involved

•  Agree On Milestones

•  Check In Periodically

•  Answer Questions Quickly

•  Test Cases

Final Delivery

•  Final Payment

•  Install Plugin

•  Support

Why Does It Cost So Much?

What You Get

Lines Of Code: •  1050 php •  135 javascript •  385 css

What You’re Paying For

•  Knowledge of WordPress API

•  Coding Best Practices

•  Solution To Your Problem

Ways To Cut Costs

•  Get Multiple Estimates

•  Reduce Functionality

•  Start Free & Tweak

•  Share Costs

Easy Deals - Admin

Questions!

•  What Frustrates You About Blogging?

•  What Do You Wish Your Blog Did?

•  What’s Your Plugin Budget?