Post on 10-May-2015
description
CONFIDENTIAL©2008SocialIntent,LLC
Can you Digg it?
1.0 - Crowdsourcing 2.0 - Why Crowdsource? 3.0 - Four Categories 4.0 - Creation 5.0 - Invention 6.0 - Organization 7.0 - Prediction 8.0 - How We Work 9.0 - About Us 10.0 - Senior Team
Crowdsourcing 101
CONFIDENTIAL©2008SocialIntent,LLC
Crowdsourcing
Crowdsourcing is the process of creating something new of value by tapping into groups
of people with desired characteristics
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CONFIDENTIAL©2008SocialIntent,LLC
Why
Cro
wds
ourc
e Why companies should Crowdsource?
• Gain hard-to-obtain information without a lot of investment, e.g. – Utilize your customers/visitors in developing new content and
product ideas
• Creates a sense of ownership of your product/service among your stakeholders
• Crowdsourcing apps are new, sticky and engaging services in and of themselves – Submitting content and ideas
– Rating other’s ideas
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CONFIDENTIAL©2008SocialIntent,LLC
Four
Cat
egor
ies
Crowdsourcing applications can be broken down in to four categories:
1. Creation 2. Invention 3. Organization 4. Prediction
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CONFIDENTIAL©2008SocialIntent,LLC
Cre
atio
n Creation
• Create new content that is owned and maintained by your readers – Wearesmarter.org (writing a book like a wiki)
– Wikipedia.org (peer created and reviewed reference)
– Google Knol (peer created and reviewed articles)
– Authonomy (soliciting book manuscripts, users vote)
• Generate new content by soliciting the masses – Mechanical Turk (divide a task into thousands of subtasks)
– Helium, iStockphoto (stock content for publishing or photography)
– Crowdspring (ask many designers to offer design suggestions)
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CONFIDENTIAL©2008SocialIntent,LLC
Inve
ntio
n Invention
• Source ideas and have the community rank them – Whitehouse2.org (Suggest the US president’s agenda)
– WePc.com (Asus and Intel community product development)
– Ideastorm (Dell community product development)
– Innocentive (Procter & Gamble community product development)
– My Starbucks Idea (Customer offering product ideas)
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CONFIDENTIAL©2008SocialIntent,LLC
Org
aniz
atio
n Organization
• Create new content by making users organize existing content – Digg, reddit, yahoo buzz (vote on articles/news)
– Stumbleupon (vote on articles sites)
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CONFIDENTIAL©2008SocialIntent,LLC
Pred
icti
on
Prediction
• Predict trends by inviting users to submit and vote on ideas – Mediapredict.com (users bet on media trends, such a TV
viewership, books that are likely to sell well)
– Rasmussen Markets (Predicts political outcome)
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CONFIDENTIAL©2008SocialIntent,LLC
How
We
Wor
k
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Discovery
BusinessModel
MarkeIngGoals
ProjectResources
• Business Model – Organizational Facts
– Core Offering & Customers
– Sales & Business Model
– Environmental Factors
• Marketing Status – Strategic Goals
– Brand Promise
– Competitive Landscape
– Existing & Previous Efforts
• Project Resources – Budget & Personnel Allocations
– Materials & Content
– Design & Branding Requirements
– Technical & Functional Requirements
How we build the right Crowdsourcing application for you:
CONFIDENTIAL©2008SocialIntent,LLC
Abo
ut U
s
• At Social Intent we help companies meet their organizational goals by turning their customers into assets
• This is achieved by developing online social experiences that are rewarding to both parties
• We help companies identify the right opportunities and customize and implement social software solutions that meet their business needs
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CONFIDENTIAL©2008SocialIntent,LLC
Seni
or T
eam
Vidar Brekke, CEO – Past positions: Strategist at Ogilvy, VP Marketing at
JPMorgan, VP Marketing Linkstorm, Strategist/Creative Director Kurani Interactive.
– Clients: Coca-Cola, IBM, Vonage, Cisco, General Motors, American Express, Wal-Mart, E*Trade
Vineel Shah, CTO – Past positions: Senior Technical Yahoo at HotJobs,
Manager of Software Development at MTV Online, Software Developer/architect at iVillage, Citibank, ProgrammableWeb.
www.socialintent.com 30 Christopher St. Suite 4C. New York, NY 10011
contact_us@socialintent.com +1 (646) 465-2965
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CONFIDENTIAL©2008SocialIntent,LLC
Ps. Did you find some great articles or sites about crowd sourcing?
Add it to our crowdsourcing experiment here:
http://www.reddit.com/r/mobwisdom/
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