Waraporn SornpromThailand Convention and Exhibition Bureau - TCEB

TCEB is a government agency working directly under the Prime Minister’s Office

Its core objective is to promote and develop Thailand’s Meetings, Incentives, Conventions and Exhibitions Industry (MICE)

TCEB works in close collaboration with both the public and private sectors in order to inspire greater confidence and interest in Thailand and in order to make it into a preferred MICE destination in the region MICEAbout

THAILAND CONVENTION & EXHIBITION BUREAU

THAILAND

MIC

E

Tourism & MICE

10.7%

Sources: MICE Statistic Report Year 2004-2011, TCEB

Tourism

MICE Industry - ThailandMICE Industry - Thailand

Crisis : What happened to us ?

Crisis : What happened to us ?

Effects to Meetings Industry

MICE Revenue and Visitor Average Growth 15-20% Visitors 720,000 Head Revenue Generated 57,600 M.THB (1,920 M. USD.)

Visitors(People

)

(Growth%)

Revenues

(Baht)

(Growth%)

Short Term : Contingency Measures for Damage Short Term : Contingency Measures for Damage

ControlControl

Medium Term : Creation of sales and marketing Medium Term : Creation of sales and marketing

opportunities for local MICE suppliersopportunities for local MICE suppliers

Long Term : Rebuild image and stimulate recovery of Long Term : Rebuild image and stimulate recovery of

the Thai MICE Industrythe Thai MICE Industry

Measures Taken

Set up Crisis Co-ordination Center for MICE Set up Crisis Co-ordination Center for MICE travelerstravelersAssistance to event organizersAssistance to event organizersDirect communications with all MICE stakeholdersDirect communications with all MICE stakeholdersFinancial and non-financial support for affected Financial and non-financial support for affected eventseventsSpecial press conference and interview with top Special press conference and interview with top executives at major trade showsexecutives at major trade showsPropose immediate measures and plan to the Propose immediate measures and plan to the governmentgovernmentOverseas representative offices to closely monitor Overseas representative offices to closely monitor and report effects and trends for each market and report effects and trends for each market

Short Term

Established marketing plan with the emphasis on Established marketing plan with the emphasis on direct business or sales opportunities , through trade direct business or sales opportunities , through trade events with exemption of participation fee for local events with exemption of participation fee for local supplierssuppliersConduct Thailand MICE Road Show in key marketsConduct Thailand MICE Road Show in key marketsRegular meetings and communication with key Regular meetings and communication with key stakeholdersstakeholders

Medium Term

Proactive PR and Marketing Communication planProactive PR and Marketing Communication plan

Take part in the Thai Team international road shows Take part in the Thai Team international road shows

to regain confidence in international arena.to regain confidence in international arena.

Continue to provide financial and non-financial Continue to provide financial and non-financial

assistance assistance

Long Term

because….we can provide inspiration for your business

success

Varieties of Meeting

Destinations

Thailand’s Readiness for MICE

Countless Business

Opportunities

1Professional Service

2World-class infrastructure & Meeting Facilities

7 world class venue 5 stars accommodation Modern infrastructure

3 Business Opportunity

The 10 ASEAN countries have a population of

ASEAN+6 have the total trade value of

(1/4 of global trade) A total population of

(48.5% of the world’s population)

5 meeting destinations: Bangkok Chiang Mai Phuket Pattaya Cha-am

Plus! 4 alternative

destinations: Kao Yai Hat Yai Samui Kanchanaburi

4Varieties of Meeting Destinations

+ 580 millions people

6.4 trillion US dollars

3,296 million

Reasons to Believe in THAILAND

TCEB Extra-Subsidy PackageTCEB Extra-Subsidy Package

A Familiarization Trip : Seeing is BelievingA Familiarization Trip : Seeing is Believing

Worldwide Marketing Programmes; Trade Show Worldwide Marketing Programmes; Trade Show

& Road Shows& Road Shows

The ‘Event Sponsorship Programme’The ‘Event Sponsorship Programme’

The ‘Mega Event Showcase’The ‘Mega Event Showcase’

The Strategic Alliance ProgrammeThe Strategic Alliance Programme

TCEB ‘Integrated Social Media Programme’TCEB ‘Integrated Social Media Programme’

Growth in MICE revenue and visitors in 2010 of Growth in MICE revenue and visitors in 2010 of

15 % despite of negative forcast15 % despite of negative forcast

International Association Meetings Market – International Association Meetings Market –

Country and city ranking 2009 by ICCACountry and city ranking 2009 by ICCA

The Trade Fair Industry of Asia 7th Edition, 2011” The Trade Fair Industry of Asia 7th Edition, 2011”

by the Union des Foires International (UFI), Thailand by the Union des Foires International (UFI), Thailand

has highest revenues from trade in ASEAN and 7th in has highest revenues from trade in ASEAN and 7th in

Asia.Asia.

Next Phase

which path you choose, success is sure to follow.

THE END