Crisis Communications in Real-Time:Listen, Engage, Respond

2012 CoSIDAChris Syme @cksymeDr. Bill Smith @Doctor_BS

38%*…have social media policies

51%…have crisis communication plans

38%*…address social media in their plan

48%*…have a triage/response protocol for addressing negative/crisis comments.

15%…require registration or training to use social media on behalf of dept.

DNK*…how many social media accounts currently represent your organization?

42%*…use a social media management system (SMMS) or some kind of monitoring application(s)to listen

1. Start listening

2. Develop a social media policy

3. SMMS is the best

4. Register and train

5. Use a community manager (no silos)

Learn to Scale…

Available to CoSIDA attendees free from Amazon.com. JUNE 25-29

Search “Listen, Engage,Respond” on Amazon.com

Contact:chris@cksyme.org

On Twitter @cksymeWebsite:

www.cksyme.org