FRAMING & REFRAMING A LOAF OF BREADTeam - 26785

A CRASH COURSE ON CREATIVITY

Venture Lab – Stanford University

Team 26785

Brijmohan Jakhmola

Alejandra Gallo

Fanny Molad

Murali Vedula

Sumera Rahil

A Simple Loaf of Bread!

How many values can be added to it!!

The values we find/imagine/add to something (anything), is directly related to who we are, to

our formation and education, social and economic environment, etc.

For example, in our team we found that we can addA SOCIAL VALUE We can use it as a social communication bridge! HOW?... Stamping a message on it… an idea can get inside

anyone´s home.

In the past, bread was stamped to indicate identification

In the Middle Ages, throughout Europe, marking bread became obligatory.

So a baker could be identified for better or worse, depending on the quality of his bread.

One of the different methods to stamp on bread: while baking

Creating value: bread a new social media

Local government or private companies can subsidize bakers by stamping their campaign messages, for example: “eat healthier and be happy”; “Respect & enjoy our home Earth”; demanding profit sharing with the consumer by lowering the prices of bread or with an NGO by donating a %.

(# bre a d * $ /c o nta c t) - $ /s tam p =c a n be wo rth m illio ns

ONE LOAF OF BREAD.

But take care! Don’t

over eat me.

Yummy! I am baked

for the tummy.

AND A CULTURAL VALUE

A renowned Bread!

I am a famous ginger Bread man. People know me very well. As a bread I am so valuable that they can see me in different books, they bake me and then eat me. I am being made for every one!

“I read to earn bread.”

The heading is self explanatory. Read in order to earn bread, the sole sustenance of life for millions of people. If you don’t read, you don’t have bread..thus you might as well consider yourself DEAD!

WITH A LOAF OF BREAD WE CAN ALSO CREATE AN ARTISTIC VALUE,

BUILDING SCULPTURES.

WE BUILT TWO SCULPTURES, USING A WHOLE LOAF OF BAGETTE BREAD FOR

EACH (+ SEVERAL TOOTHPICKS).

This is Teddy Smiley

And this, a typical modern Urban Landscape

Our sculptures will be presented in an important exhibition, which has evaluated them in thousands of dollars each, thus creating a monetary value

But this is not all…

Here they are exhibited!!

And here we are, ready for the opening and very excited indeed!!

We can also add anENGENEERING VALUE

Bread Creating Histories

BREAD AS A METAPHOR

And last, but not least

Metaphor for feeling Miracle = Faith Gratitude (Hunger Games)RewardSatisfactionHappiness

Metaphor for Senses

Aroma wafting through the home Aroma at a baker’s shop Soft touch of comfort from a soft roll Hard crunch of a toast Visual of sensuality Sound of a chewable bread Bread dipped in a soup

Bread as a Status Symbol

Well decorated, filled with herbs and grains and nuts – rich flavor

Plain white bread – cannot afford more Stale bread – take what you can get No access to bread

Bread as Cultural

Pita Roti Chapathi Naan Pastry Pizza

Thank You

Team - 26785 Team - 26785