@AccessUndertone

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@AccessUndertone

ADVERTISING IS LIQUIDEric Franchi @ericfranchi

Adam Kmiec @adamkmiec

@AccessUndertone

@AccessUndertone

@AccessUndertone

Source: Undertone, 2013

@AccessUndertone

MARKETER CHALLENGE:

HOW DO YOU REACH CONSUMERS WITH

THE RIGHT MESSAGEAT THE RIGHT TIME AND….

ON THE RIGHT DEVICE

@AccessUndertone

@AccessUndertone

@AccessUndertone

@AccessUndertone

@AccessUndertone

IMPLICATIONS FOR CONSUMERS

IMPLICATIONS FOR ORGANIZATIONS

IMPLICATIONS FOR TECHNOLOGY

@AccessUndertone

THANK YOU!Eric Franchi @ericfranchi | @accessundertone

Adam Kmiec@adamkmiec