Creative methods of advertising

Post on 17-Jul-2015

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Transcript of Creative methods of advertising

Creative methods of advertising

Done by Raimonda

Plan Creativity in advertising; Creative advertisement; Conclusion; Discussion.

Why we should be creative?

Creative advertising is more memorable, long lasting...

1. Escalator

Rediffusion DY&R in Mumbai, India

2. Moldy Cheese

3. Fruit

Klas and Maria Lindstrand's book - Tutti Frutti

4. Dogs in the Park

"Wish I was here. But I'm not. Come visit me and other great shelter dogs at the PEDIGREE DOGSTORE on 46th and Broadway."

5. Bubble

The Latin American candy company Arcor

6. Welcome Mat

BBDO New York produced limited edition welcome mats to promote Havaianas flip-flops.

7. Paint-by-Gum

Hubba Bubba chose to promote its product while fighting the gum-on-the-street problem.

Originality

Elaboration

Flexibility

Artistic value

My questions

1. Which advertisement do you like most?

2. Do you know more creative/ unusual/ weird advertising methods?

3. What is the best advertising media?