Post on 14-Jun-2020
CBBC Sector Initiatives & Highlights
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Creative Industries & Sports
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Market overview
Emerging Chinese middle class, technology advances, changing consumer behaviour and government
policy are impacting consumer industries and opening opportunities in creative industries and sport
China is making a huge shift from a manufacturing and export led economy to a
consumption driven one. Services now make up more than 50% of the
economy overtaking the manufacturing sector, and the Chinese Government
recognises the creative sector as a pillar industry for Chinese economy
Government Policy
The size of China’s middle classes will transform industries, with the proportion
of middle class citizens expected to rise to 75% of the population by 2030, from
60% in 2015
Emerging Middle Class
The Virtual Reality (VR) market in China is expected to grow to be worth $11.5
billion by 2020
Technology Advances
With half the population online, a quarter shopping online, 1 billion active
mobile phones, the Chinese are willing consumers of new technology and
experiences
Consumer Behaviour
60%
2015
25% Shop
Online
75%
2030
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Market context
TV - China’s first TV station opened in 1958, now 3553 TV channels, including 68 satellite TV channels
(central and provincial), and many regional cable stations, wireless terrestrial broadcast stations, etc.
Film Market - 2nd largest globally, box office revenues will overtake US by 2018, double US by mid next
decade. Cinema screens in China reached 40,917 in 2016, surpassing the US to become first in the world
Animation Production - Chinese studios produce 226,000 mins of animated content every year, quality
animation for global studios, yet lack ability to create new popular stories and characters
Online Video - Growing fast, 600 online broadcasters beginning to disrupt traditional balance of power held
by state broadcasters, younger viewers are watching on their smartphones
Sports - The Chinese sports industry will amount to over three trillion yuan ($460 billion) by
the end of 2020, and will have 20,000 soccer academies by 2020
Publishing - China's book retail market saw strong growth in 2016 with a YoY rise of 12.3% in sales.
Book sales reached over 70 billion yuan ($10 billion), sales through online channels grew by 30% YoY
Advertising - China remains the world’s largest advertising market, with budget shifting to digital media.
The size of the digital advertising revenue market in China will be nearly $44 billion in 2017
Gaming - In 2016 there were an estimated 558.5 million gamers in China, of whom nearly 200 million
were ‘paying gamers’, spending on average $122 each over the course of the year
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Market Conditions
China is a very dynamic market, Chinese companies are learning, the market is innovating and
consumers are demanding, opportunities abound if you know where to look
Future market growth looks strong
Huge consumption through mobile
Demand for world class content and entertainment
British creativity is admired
Chinese companies lack some key skills
Industry is heavily regulated
Culturally challenging environment to operate in
Piracy is rampant
Opportunities abound, but it is a challenging environment and China is not for everyone
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British Success in China
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CBBC Members in Creative Industries
CBBC is a membership organisation that has helped thousands of companies succeed in the China
market. Within the Creative Industries & Sports sector, some of members include:
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Creative Industries Guides
Follow us on social media
for our latest work in 2017
The Beijing Winter
Olympics
The Gaming Industry
in China
CBBC provides a series of reports and Infographics on China’s Creative industries sector
FOCUS Magazine China's Middle Income
Consumers
E-Commerce in
China
Culture and Creative
Industries in China
Targeting Chinese
Consumers
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CBBC Services in Creative Industries
CBBC offers a range of different ways to help British creative companies: membership, research
projects, BSS programmes, events, missions etc.
Creative Industries & Sports companies join the CBBC membership programme to
network, to develop strategies for expansion and to contribute to policy development Membership
Market
Research
Events
Delegations
Relationship
with UK Gov.
CBBC have completed research projects for a range of different clients across
publishing, film, television, gaming, sports and the arts
CBBC organise 500+ events across the UK and China, many are related to the
Creative Industries & Sports sector companies
CBBC arranges delegations both from China to the UK and from the UK to China,
promoting business cooperation and culture exchanges
CBBC establishes close relationship with the UK Government (Department for
International Trade, British Council etc.) and trade associations in the sector
Click here to view CBBC Business Services
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CBBC Creatives Industries & Sports Advisers
Creative Industries & Sports Advisers
Click here to join CBBC membership
Tom Simpson
Region: China (Beijing-based)
Industry: Creative Industries & Sports
Email: tom.simpson@cbbc.org.cn
Tel: +86 10 8525 1111 ext.323
Jack Porteous
Region: UK (London-based)
Industry: Creative Industries
Email: jack.porteous@cbbc.org
Tel: +44 (0) 207 802 2008
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Join us to access the Largest
China-UK Business Network