Creating Your Own Print Ad

What is a print ad?

Examples

Examples

Examples

Examples

Examples

Examples

Examples

Examples

Examples

Rule 1

Attract Attention. Nothing else matters unless you can do this. Have a headline and visual element that

makes people stop at your ad.

Rule 2

Appeal to the reader's interest or announce news.

Take the "you" point of view and tells readers how they will benefit from your product or service.

Rule 3

Communicate your company's exclusive advantage.

Answer the question: Why should the prospect pick your firm over a competitor's?

Rule 4

Prove your advantage. Use testimonials and statistics to convince

your target audience.

Rule 5

Motivate readers to take action such as a special

For example: free trial, a discount or a bonus.

Where I got this information

Excerpted from Start Your Own Business: The Only Start-Up Book You'll Ever Need, by Rieva Lesonsky and the Staff of Entrepreneur Magazine, © 1998 Entrepreneur Press

Read more: http://www.entrepreneur.com/article/21738#ixzz2mWi9K7Q6

http://www.buzzfeed.com/copyranter/the-15-most-creative-print-ads-of-the-year