Creating Tactical, Buyer-focused Content to Drive Results

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CreatingTactical,BuyerFocusedContentToDriveResults

CaitlinRidge,DirectorofCommunicationsLatticeEngines

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AboutMe

DirectorofCommunications

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OurProcess

Ideation

Planning

Creation

Distribution

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GettingtotheIdeaCourtesyofDigishare360

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GettingtotheIdea

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PlantheWork

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• DemonstratethevalueofLattice• Rallyinfluencers

PlantheWork

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• Completetheworkquicklywithafreelancer

• Tapintointernalmindshare

WorkthePlan

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• Blogpost• Emailblast• Workinto

nurture• Salesenablement• Socialmedia• Retargeting• PR

It’sabouttheMarketing

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ResultsOver1,200downloads

Over$200kinpipelineinfluenced

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Questions?

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Creating Tactical, Buyer-focused Content to Drive Results

Business

Transcript of Creating Tactical, Buyer-focused Content to Drive Results

Developing Buyer-Seller Relationships Source: Journal of ... 640 INDUSTRIAL MARKETING … · Developing Buyer-Seller Relationships Marketing theory and practice have focused persistently

Tactical Combat Casualty Care [TCCC] Some reminders and ...€¦ · Tactical Combat Casualty Care Tactical Evacuation Care The term “Tactical Evacuation” includes both Casualty

tsgbrochure-full-20-07-2018 - Tactical Scorpion Gear...TACTICAL TACTICAL BODY SIDE TACTICAL NIJ LISTED MODEL NIJ LISTED MODEL TACTICAL Title tsgbrochure-full-20-07-2018 Created Date

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INSTINCT Owner’s Manual TACTICAL · INSTINCT Owner’s Manual TACTICAL ... 8

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Tactical Hemorrhage Control Trainer · 2019. 6. 26. · Tactical Hemorrhage Control Trainer operativeexperience.com | 410-287-5748 Tactical Hemorrhage Control Trainer The Tactical

Buyer training-Buyer Challenges/Supply Chain Management

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Tactical Flashlight · Tactical Flashlight Rechargeable. FLY-TAC450-16 FEATURES §CREE® LED technology – 50,000 + hours LED life §Momentary or constant-on flashlight §Sharp focused

Tactical Threat Modeling - SAFECode · Tactical Threat Modeling

ATE12 Buyer update 20122011 Buyer companies267260 Buyer delegates300299 Aussie Specialists (ASPs)99 Eastern Module Western Module 20122011 Buyer companies185230.

Tactical id card - OneTigris tactical id card holder

2019 Vinton County Junior Fair · 2019 Vinton County Junior Fair Buyer Contribution Amount Buyer Contribution Add-on Buyer City/State/Zip Buyer Address Line 1 Buyer Name Buyer Contact

Building a Buyer and Cash Buyer List

State-of-the Practice in To change out this blue Freight ...Jun 14, 2019 · Buyer. Buyer. Buyer. Buyer. Buyer. Seller. Seller A pareto-optimal and stable market-clearing mechanism

COMPANY PROFILE - Mondol Intimatesmondolintimates.com/MI Profile.pdf · Buyer: Yamamay Country:Italy Buyer: HEMA Country: UK Buyer: INTERSPORT Country:Switzerland Buyer: H&M Buyer:

Chapter 18. Mostly our book has focused on the tactical aspect of PR- news releases, feature placements, publicity photos, video news releases, satellite.

Model of Business Buyer Behavior and Consumer Buyer