Creating emotional bonds and lasting meaningILN Summit

May, 4th 2011

I’m a happy man!”“

Giorgio Baresi, 2011

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3

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5

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Flow experience1. A challenging activity that requires skills

2. Clear goals and feedback

3. Concentration on the task at hand

4. Loss of self-consciousness

5. Transformation of time

Mihaly Csikszentmihalyi, Flow

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Cha

lleng

eHigh

Low

Objective

anxiety

boredom

Frustrating experience.

Boring experience.Ideal experience.

Skills HighLow

Mihaly Csikszentmihalyi, Flow

Ideal experience.

Cultivating purpose By setting meaningful goals and the appropriate rules to reach them.

Forging resolutionIn the pursuit goals.

+

=

HARMONY10

HopeLab, Re-Mission

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HopeLab, Re-Mission

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1. find the feeling2.shrink the change3.grow the people

In fighting for change we have to:

Chip & Dan Heath, 2010

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Negative emotions tend to have anarrowing e!ecton our thoughts.

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AngerUrge to attack.

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FearUrge to escape.

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DisgustUrge to expel.

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GuiltUrge to make amends.

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Positive emotions are designed tobroaden and buildour resources and skills.

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Positive emotionsLorem ipsum

Duchenne smileNo particular action.

Eye wrinkles included

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To solve big, ambiguous problems, we need to encourage open minds and creativity.

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1. find the feeling2.grow the people3.shrink the change

In fighting for change we have to:

Chip & Dan Heath, 2010

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© 2011 frog design. confidential & proprietary.ILN Summit Seattle

1. You are a certain kind of person, and there is not much that can be done to really change that.

2. No matter what kind of person you are, you can always change substantially.

3. You can do things di!erently, but the important parts of who you are can’t really be changed.

4. You can always change basic things about the kind of person you are.

FIXED

FIXED

GROWTH

GROWTH

Carol Dweck, 2006

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© 2011 frog design. confidential & proprietary.ILN Summit Seattle

Carol Dweck, 2006

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Fixed mindset Growth mindset

Qualities are carved in stone Qualities can be cultivated through e!ort

Urgency to prove yourself Urgency to learn

Focus on what’s known and easy Focus on what is unknown and hard

Potential known upfront Unknown potential

Failure as a personal blame Failure as a way to learn

© 2011 frog design. confidential & proprietary.ILN Summit Seattle 25

Enth

usia

sm

Time

Ray Immelman, 2009

“Ok, let’s give it a whirl!” 1

“It’s harder than it looks.” 2

“It seems to be working!” 3

“Hey, we are starting to get pretty good at this.” 5

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“We are reaching the point of no return. Do we really want to do this forever?”

1. find the feeling2.grow the people3.shrink the change

In fighting for change we have to:

Chip & Dan Heath, 2010

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Nike+, Nike

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Alcoholics Anonymous

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Purpose, resolution and harmony unify life and give it meaning by transforming it into a seamless flow experience.”

“

Mihaly Csikszentmihalyi, Flow

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A person whose consciousness is so ordered need not fear unexpected events, or even death.”

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Mihaly Csikszentmihalyi, Flow

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WORKSHOP

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© 2011 frog design. confidential & proprietary.ILN Summit Seattle

Let’s form groups of 6-8 people each.

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© 2011 frog design. confidential & proprietary.ILN Summit Seattle

In the next 45 minutes

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1. setting the context

2. getting in the flow

3. sharing with the group

4. brainstorming solutions

5. getting ready to present back

6. rapid-fire presentation

5m

5m

5m

15m

5m

10m

Setting the context:

Welcome to the future

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it’s

201435

© 2011 frog design. confidential & proprietary.ILN Summit Seattle

...and the world is di!erentfrom the one you know today, but maybe not that much...

We’ll ask you to come up to an idea to make the life of a person living in that near future much easier than it is today.

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© 2011 frog design. confidential & proprietary.ILN Summit Seattle

Michelle is a 32 years old manager who works for an Airline. Michelle is married to George and they have one son, James, who’s 3 years old.

Michelle has been recently diagnosed with type 2 diabetes: although this was initially a blast in her life, she is now really determined to keep up with her new condition.

Michelle considers herself unafraid of technology, and George has just gifted her with a new iPhone 7, which she likes to show o! every now and then.

She has a long-standing and very active Facebook account which is her nighttime pastime... when James is asleep.

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Meet Michelle

© 2011 frog design. confidential & proprietary.ILN Summit Seattle 38

iBGStar, Sanofi Aventis

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© 2011 frog design. confidential & proprietary.ILN Summit Seattle

How can we turn such a tool into a flow experience enabler?

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5 minutes

Getting in the flow

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What to do1. Think of a personal flow experience

2. Write it on paper

© 2011 frog design. confidential & proprietary.ILN Summit Seattle 43

Flow experience1. A challenging activity that requires skills

2. Clear goals and feedback

3. Concentration on the task at hand

4. Loss of self-consciousness

5. Transformation of time

Mihaly Csikszentmihalyi, Flow

5 minutes

Sharing with the group

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© 2011 frog design. confidential & proprietary.ILN Summit Seattle 45

What to do1. Share your personal flow experience

with the other members of your group

15 minutes

Brainstorming solutions

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What to do1. Look at the list of flow experiences

shared by each group member

2. Starting from the aforementioned flow experiences, each group should come up with 1 proposal for turning the glucose meter into a flow experience enabler.

© 2011 frog design. confidential & proprietary.ILN Summit Seattle

Cultivating purpose By setting meaningful goals and the appropriate rules to reach them.

Forging resolutionBy finding the feeling, growing the people and shrinking the change.

+

=

HARMONY48

5 minutes

Getting ready to present back

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What to do1. Each group must write the killer feature

on paper

2. Each group must nominate a representative

10 minutes

Rapid-fire presentation

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What to do1. Each group representative has a

maximum of 1 minute to share the group idea with the rest of the audience

@giorgiobaresi

giorgio.baresi@frogdesign.com