Taj Corporate Sales & Marketing

CREATING BRAND STORIES

FESTIVAL OF MEDIA ASIA 2011SINGAPORE

Taj Corporate Sales & Marketing

Travel is Intrinsically

Social

Taj Corporate Sales & Marketing

Create anEcosystem of

Value

Taj Corporate Sales & Marketing

‘A day in the life of…’ series of contests

•A day in the life of contest of Master of Mixology•A day in the life of contest of A Wizard of Food Craft•A day in the life of contest of Snap-Happy Shutterbug•A day in the life of contest of Conjuror of Colors

Nicole GonsalvesTaj President

Ketan SanghviVBT Whitefield

Neeraj BhatnagarTaj Exotica, Goa

Personalized Co-Creation of Experiences

Taj Corporate Sales & Marketing

Customers Co-Create Value with Each Other

Taj Corporate Sales & Marketing

Transformative Engagement Driven By Employees

Taj Corporate Sales & Marketing

The Unsung Ambassadors

Taj Corporate Sales & Marketing

Employee Engagement & Social Recruiting

Taj Corporate Sales & Marketing

Creative Capitalism

Taj Corporate Sales & Marketing

Smart Basics Hotels

Taj Corporate Sales & Marketing

Conscious Capitalism

Taj Corporate Sales & Marketing

Corporate Citizenship

Taj Corporate Sales & Marketing

Create New Ripples of

Influence & Relevance

Taj Corporate Sales & Marketing

Appropriate New Platforms

Taj Corporate Sales & Marketing

• Travel is intrinsically social

• Create an eco-system of value

• Transformative engagement driven by employees

• Creative capitalism

• Conscious capitalism

• Create new ripples of influence & relevance

Taj Corporate Sales & Marketing

THANK YOU

Namrita SehgalDirector of Internet

MarketingTaj Hotels Resorts & Palaces

namrita.sehgal@tajhotels.com

@NamritaSehgal

THANK YOU

Namrita SehgalDirector of Internet

MarketingTaj Hotels Resorts & Palaces

namrita.sehgal@tajhotels.com

@NamritaSehgal