Post on 10-Nov-2014
description
CREATING AN AUTHENTIC ONLINE PRESENCE
!HARE YOUR MESSAGE AND CHANGE THE WORLD!
It’s all about relationship
Trust
Integrity
Transparency
Adding value
Creative collaboration
My Intention & Vision
To help you clarify your message & give you the tools to succinctly share it so you make a positive, widespread impact on the world.
People, of all ages and cultures, being empowered leaders in their community.
Goals of the class
Give you coaching techniques to draw out what you’re passionate about & help you frame how you share that with others.
Understand social media: What it is, why it’s important, why your voice matters, & how to engage with it.
Why I love social media
Gives you a voice
Helps you get connected
Increases your ability to create widespread change
Changes the paradigm from a top down to a bottom up approach
Why I’m passionate about teaching this class
You have a unique point of view, you’re already in the new paradigm game
Lots of change happening right now, your voice is needed
We’re all leaders, healers, and educators
What lights you up?
What are you passionate about?
What conversations do you keep returning to?
What do you look forward to sharing with others?
Your Message
What you care about
Your vision, values, and interests
Stories & how they’ve changed you
Healing experiences and what you’ve learned
What you want to educate, inspire, & inform about
How does social media fit in?
It’s the platform to spread the message. When you use this medium, you multiply the impact.
This is done via blogs, personal & business websites, online communities & groups, social networks like Facebook, LinkedIn, Twitter, & bookmarking w/StumbleUpon, Delicious, and more.
It connects, empowers, heals, creates change, and helps us collaborate in new, diverse ways.
Why is this important?
Never before in history, have we had the opportunity to disseminate information, share ourselves, and give voice to those who didn’t have one. It’s faster and wider reaching than the news. No longer a top down approach. It’s a groundswell from the bottom up. We are changing the paradigm of who holds the power. That’s huge!
Why your voice is important
You matter. You make a difference.
You have no idea how far your impact reaches.
It’s a way of contributing and being of service, even by sharing your experience. You don’t need an “angle,” you just need to be genuinely you.
Get clear like a meditating superhero
Your Bio
3-4 sentences
What you do
What you’re about
The best of who you are
Has a creative draw and/or is uniquely expressed
The Path
Step 1: Your authentic message. Clarify. Express. Promote.
Step 2: Create a blog and/or website.
Step 3: Set up basic profiles on social networking and bookmarking sites.
Step 4: Optimize your site w/social media. Link, share, promote, track.
The 1st Steps - In order
Next steps...any orderStart newsletter.
Create joint venture opportunities.
Write articles, join groups, communities.
Translate your message into services & products. Create a store. Have & be affiliate.
Rinse & repeat.
Step 1: Your Authentic Message
Clarify, Express, Promote
* Clarify your message *Translate it into memorable soundbites
Turn it into engaging questions
Have it be a relateable story, your personal experience counts
Feel, felt, found. Share successes of those you know, have heard of, or worked with.
* Express your message *Blog posts & comments
Website
Newsletter
Articles
Status updates & responses
Podcasts
Videos
Products (ebooks, courses, cd, dvd, clothing)
In joint ventures
On community forums
Teleseminars & webinars
* Promote your message *Twitter via tweets, retweets, hashtags
Facebook fan page
Stumble Upon
Friendfeed
CTI community
Free events
Free gift for list opt in
Any interaction on social networking sites
Linked In groups
Wellsphere&Selfgrowth
STEP 2: CREATE A BLOG &/OR WEBSITE
Where: Blogger,Wordpress, Typepad, SquareSpace, 1&1, GoDaddy
What: Combo of content and images. Static pages and current posts.
Optimize: SEO, opt-in, social media, rss, widgets & badges, free & not options, blogroll & linklove
Remember: It’s all about relationship and value
WEBSITE & BLOG BASICS
Determine what you want theme to be, have that reflected in the name, info, and images on site
Pick domain name, purchase @GoDaddy, get coupon
If you get a template service, don’t need host. If use Wordpress.org go with BlueHost
Always include About, Contact, & FAQs page
Create a list of topics for blog posts
Post 1-4x/week, schedule, automate
WHAT TO BLOG ABOUT
Your interests, resources, links, quotes
Reviews (books, movies, other sites, articles)
Videos you find on YouTube that you like (& why)
Healing experiences and/or success stories
Powerful conversations, turning points you’ve had
Anything that’s connected to your message
Keep it positive, judgment free, unless it’s constructive
Topics...
nutrition, food, living authentically, where to find organic food, stress management, exercise, how to find your myth, farmers markets, dreams and healing, what do losing teeth in dream mean, what’s for dinner?, open to possibilities, nourishment, shopping on a budget, listen to your gut, breathing deeply, meaningful coincidences, finding your passion, synchronicity, why we hold our breath, food allergies, fun, how to remember dreams, who does allergy testing, how to pick a holistic health practitioner, bio-identical hormones, sex
STEP 3: SET UP BASIC PROFILES
Linked In
Self Growth
Stumble Upon
Technorati
Friend Feed
You Tube
Blog Talk Radio
Plaxo
Flickr
Etsy
Blogher
ABOUT THESE TOOLS
Facebook - An interactive yearbook. Set up fan page. Fill out profile box. Link to blog. Opt-in box.
Twitter - Microblogging application. 140 characters per tweet/message. What you share here is same as on blog, just shorter.
Linked In - More geared toward professional use. Join a group. Respond to questions to show expertise.
Self Growth - Focus on personal development. Connects you directly to your market & peers.
ABOUT THESE TOOLS
Stumble Upon - Social bookmarking. Drives traffic to your site. Share blog posts. Points to what you like.
Technorati - Way to search user generated content.
Google - Lots use google apps, like calendar & docs. Good to have a profile here for search purposes.
Friend Feed - Customized tracking of your interests. Way to promote, build expert status.
YouTube - Keep track of your fave videos. Post yours.
ABOUT THESE TOOLS
Blog Talk Radio - Podcast. They do partial promotion. Can purchase on itunes, you earn money & exposure.
Plaxo - Interactive address book, more like a profile.
Flickr - Post photos. Another way to build brand.
Etsy - Create your own store, sell products.
Blogher - Where women blog.
Knowem - List of popular social media sites.
STEP 4: OPTIMIZE YOUR SITE
Link to all your online profiles.
Share w/social media buttons
Promote via tweets, status updates, newsletters, articles
Track visitors through site stats, bit.ly, comments, rss feeds, opt-in box
Check In
Time, energy, & attitude
Goal: Feel at ease as you create and are interacting online
Time: If you feel overwhelmed or unsure of what to do next. Step away. Organize and delegate.
Energy: If you feel drained or depressed. Breathe. Ground. Go outside. Reaffirm you & present time.
Attitude: If you feel resentful or negative. Lift eyebrows. Look up. Say, “I have a choice.”
walk in nature, stretch, take a nap, bath/shower, drink tea, call friend, put on music & move, notice if hungry then eat, breathe, play w/pets, do intentions, jump up & down, draw, journal, eat healthy meal, cry, take night off, laugh, watch uplifting movie, practice mindfulness, sex, drum, dance
Rejuvenate yourself
Next steps...Any order
Start newsletter
What to include: Links to social media profiles, your store/offerings, intro, short bio, feature
Services: Constant Contact, Aweber, see list
Create opt-in box for your site & profiles (where possible)
Send to current email address book w/welcome to 1st newsletter, option to unsubscribe, do hope you stay
Create Joint Venture Opportunities
Create a separate file for people you’d be interested in collaborating with
Check to see if they currently offer anything you could be a part of (linklove, podcasts, summit)
Brainstorm ideas that would benefit both of you
Find people through FB groups, Twitter search, Google search
Look for those w/equiv. exp., 1 up or down of you
Write articles (ezine articles, ehow, about.com)
Join groups (FB, twibes, Linked In)
Join communities (ning)
Translate your message into products (e-books, classes & programs, cd, dvd, t-shirts, posters/art) & services (coach, consult, educate, guide)
What else?
Think of it as mini conversations, resource sharing, strengthening your message/brand.
Tweet - What you have 140 characters to write.
Retweet - When you resend out what someone else has tweeted.
Hashtag - Has the # sign in front of word or letter combo, makes something easily searchable
Ask ?s, share links to resources & blog posts, offer knowledge and support, quotes
Find new people
Pay attention to interesting conversation, click on link to see person bio & twitter stream
Search twellow, wefollow, and mrtweet for terms you may be interested in (holistic health, coaching, inspiration, food, consciousness). List yourself on these services as well.
Check Mashable’s list of who they recommend
Find blogs & sites you like, see if they have twitter link
Twitter tools
Desktop applications - Easier to use than Twitter site. Twhirl, Tweetdeck, & Tweetie are the best.
Twitterkeys gives you symbols to insert that shorten your tweet
Twittercounter on your site shows how many followers you have
Twitter for good
* Iran election
* Summer of social good
* @Aplusk, @realhughjackman
Back to relationships***
Online faux pas
Shares too much, feels like a dump
Unclear - nonsensical, industry jargon, hidden agenda
Takes it personally
Aggressive
Online Etiquette
Stay positive when interacting.
Engage, ask questions, start conversations.
Listen, share your POV constructively.
Inspire & inform.
Offer variety - pics, video, resources, links, education, general chat.
Be clear on who you are and how you express yourself.
Appreciate and give compliments.
LET’S REVIEW***
YOUR MESSAGE
What you’re passionate about
The conversations you keep returning to
What you want people to know about, what you want to share with them
The bio & feedback
Influencers & values clarification
Brainstorm related topics
The message on billboard or road sign
Group consciousness, what comes to mind
Clarify, express, promote
SOCIAL MEDIA
What it is - gives you a voice, connects you, widespread impact
Overview of networks
How to create a blog and website
Twitter details
Variety of online tools
Online etiquette
And so much more! Check the handout...
Your next steps...
What do you feel most drawn to do?
What basics are not yet in place?
Write down your next 3 steps that you’ll take to create an authentic online presence.
THANK YOU!I LOVE TEACHING & SHARING.
YOU HELPED ME DO THAT.
Ready to share your message? Let’s get started!
FREE mini session. To set it up, email me at info(at)coachvanessa(dot)com or call 1-866-527-2433.
Connect with me online: twitter.com/CoachVanessa, facebook.com/CoachVanessa, linkedin.com/VanessaSmith
Visit my blog LetYourLifeBloom.com and website IntegrativeWellnessWorks.com
Coming soon! CoachVanessa.com & BloomtimeConsulting.com