Creating a Global Bodyguard Creating a Global Bodyguard Network Through Social MediaNetwork Through Social Media

June 18, 2011June 18, 2011

@jeffsauer at #Unsummit@jeffsauer at #Unsummit

2005: Genesis

I want to create the definitive website about executive

protection

Skeptic

Dude, there’s no way anyone would

visit that site

Skeptic

Skeptic

Having Faith

Trust me, I know my Industry

Executive Protection Industry

• Number of qualified specialists has doubled since late 1980’s to 100,000

• Executive Protection industry size range from $900 million to $1.2 billion in annual revenue

• Hourly rates in most cities start at $40/hour• Rates rise as more specialized skills are needed (for

example, a driver trained in automotive escape techniques)

* All numbers and examples attributed to a trade group based in Berryville, Va

Introducing Harlan Austin

• Over 20 years of field experience as a Close Protection Operative/Bodyguard

• Director of Security Services for Paisley Park Productions for 7 years

• Assured the safety and welfare of the musical artist Prince, as well as celebrities with whom Prince collaborated or associated with

– Lenny Kravitz– Madonna– Morris Day– Sheena Easton– George Clinton – Kim Basinger

• Past clients include local political figures, foreign dignitaries, and celebrities ranging from musicians to actors to sports personalities.

• International security details in Europe, Mexico, North and South America, Asia, Scandinavia, and the Caribbean.

• Member of ASIS (American Society for Industrial Security)

Credibility

Believer

You have a point. I will write the codez

Bodyguard Careers

Or

6 Months Later…

Media Exposure

1 Year Later

2 Years Later

3 Years Later

4 Years Later

How Did It Happen?

• Website

• Content

• Search

• Social

Website Evolution

Website Evolution: 2.0

Website Evolution: 3.0

Website Evolution 3.1

Website Evolution: 4.0

Website Evolution: 4.1

Website Evolution: 5.0

Website Tips

• Use WordPress and start with a premium template

• Borrow ideas from successful website publishers

• Don’t be afraid to shake things up

• Capture email addresses

• Make contact forms accessible

• Install

Produce Great Content

Recruit Writers

Optimize for Search

Consistently Deliver

For most sites, traffic is a long term investment

WhoopsI forgot GA

code!

WhoopsI forgot GA

code!

Content Tips

• Write consistently, at least once a week

• Mix featured articles with more lightweight pieces

• Encourage and promote guest authors

• Do keyword research and incorporate into posts

• Read problogger.net for inspiration

Get Social

Let’s find out where bodyguards hang out

Collect Information

Newsletter Resume Database

Make Contact Easy

Five to ten contacts made per day

Leverage Network Effect

Contact DatabaseContact

Database

Social Networks

Website

Facebook Fandom

Get LinkedIn

Social Media Tips

• Create accounts on all of the major social networks

• Leverage your user database to build up networks

• Integrate social networks with website

• Understand the communication paradigms of each network

Start with your Local Network

Create a Global Network

*Map of Bodyguard Careers Leads in past 12 months

Thank You

Jeff Sauer

www.bodyguardcareers.com

@jeffsauer

Download presentation at slidesha.re/bodyguardunsummit