Post on 13-Apr-2017
2
WHYTEST?
Helpsagenciesandorganizationsgettoknowtheirspecific
audience
Helpsagenciesandorganizationsdevelopaportfolioofemailbestpracticessothattheycanimprovefuture
outreach
Empowersagenciesandorganizationstoturn“Ithink”into“Iknow”
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TEST#4:SUBJECTLINES(WORDING+LENGTH)
• Alert• Bulletin• DailyorWeekly• News• Names
The5BestWordsforSubjectLines
• Free• $$$• Guaranteed• Report• Earn
The5WorstWordsforSubjectLines
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TEST#7:HEADLINE(S)
“MarchFosterCareNewsletter”
“ConnectwithaFosterCareNavigator”
VS
“ElectionDayReminder”
“BallotsaredueonTuesday”
25
TEST#23:50/50TESTS
AtraditionalA/Btestthatsendseachmessagetohalfofthegeneralaudienceandusesresultsforfuturemessaging.
MESSAGEA MESSAGEB
50%ofaudience 50%ofaudience
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TEST#24:10/10/80TESTS
Step2:SendVersionBtoadifferent10%ofyourlist
Step1:SendVersionAto10%ofyourlist
Step3:Sendtheversionwiththehighest
openratetoeveryoneelse!
10%
80%
10%
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Philadelphia Bike Share Stations: • 90 sidewalk stickers at
shortlisted sites• Is this a good spot? Why or
why not?• Any better sites in the
immediate area?
Crowdsourced sitealternatives,revised
stationlist
TEST#29:TEXTINGOPTIONFORFEEDBACK