Creating a Compelling Creating a Compelling Site Personality To Get Site Personality To Get

Customers to Buy & Customers to Buy &

Bond With YouBond With You by Yanik Silverby Yanik Silver

Why Add Personality?Why Add Personality?

Most sites are boring….Zzzzz….Most sites are boring….Zzzzz….

People want to do business with REAL peoplePeople want to do business with REAL people

Bonds your customers to youBonds your customers to you

More originalMore original

Creates a “What’s going to happen next” feelingCreates a “What’s going to happen next” feeling

More FUN! More FUN!

Fact: 1,089 Noses Are Broken in Fact: 1,089 Noses Are Broken in Computer Injuries Each YearComputer Injuries Each Year

YOU Can Help!YOU Can Help!

How to Highlight your How to Highlight your PersonalityPersonality

Personal interestsPersonal interests

FamilyFamily

Likes/dislikesLikes/dislikes

Show the warts and allShow the warts and all

Be yourself Be yourself butbut be BIGGER be BIGGER

Blogging & VideoBlogging & Video

WinelibraryTV.comWinelibraryTV.com

Sparklecat.comSparklecat.com

Yanik: The Good…Yanik: The Good…

The Bad…The Bad…

……And The UglyAnd The Ugly

Corporate Personality?Corporate Personality?

Demotivation.com

Sarcastic, Entertaining & Against the GrainSarcastic, Entertaining & Against the Grain

Is this book for real?Is this book for real?As sure as the ISBN is 1-892503-40-9, this book is for real. If you don't As sure as the ISBN is 1-892503-40-9, this book is for real. If you don't believe us, order a copy and watch as our real financial department really believe us, order a copy and watch as our real financial department really charges your real credit card for thirty real dollars.charges your real credit card for thirty real dollars.

What is the overall message of What is the overall message of The Art of DemotivationThe Art of Demotivation??Here's a message for you: Buy the book! You're too old for Cliffs Notes, Here's a message for you: Buy the book! You're too old for Cliffs Notes, dude.dude.

Will there be a paperback version of Will there be a paperback version of The Art of DemotivationThe Art of Demotivation??A paperback version? Would you sell a 1997 Louis Roederer Cristal A paperback version? Would you sell a 1997 Louis Roederer Cristal champagne in a Juicy Juice box? We're about quality. If you want a champagne in a Juicy Juice box? We're about quality. If you want a paperback, go read the newest John Grisham book. I think it might have paperback, go read the newest John Grisham book. I think it might have something to do with lawyers.something to do with lawyers.

Is it possible to get Dr. Kersten's autograph on my copy of the book?Is it possible to get Dr. Kersten's autograph on my copy of the book?Dr. Kersten autographs each and every Chairman Edition of Dr. Kersten autographs each and every Chairman Edition of The Art of The Art of DemotivationDemotivation with a personal message. He can't be bothered with Manager with a personal message. He can't be bothered with Manager or Executive Editions. Money talks, yo.or Executive Editions. Money talks, yo.

Despair.comDespair.com

Your CD has been gently taken from our CD Baby shelves with sterilized contamination-free gloves and placed onto a satin pillow.

A team of 50 employees inspected your CD and polished it to make sure it was in the best possible condition before mailing.

Our packing specialist from Japan lit a candle and a hush fell over the crowd as he put your CD into the finest gold-lined box that money can buy.

We all had a wonderful celebration afterwards and the whole party marched down the street to the post office where the entire town of Portland waved 'Bon Voyage!' to your package, on its way to you, in our private CD Baby jet on this day, Wednesday, August 7th.

I hope you had a wonderful time shopping at CDBaby.  We sure did. Your picture is on our wall as 'Customer of the Year'.  We're all exhausted but can't wait for you to come back to CDBABY.COM!!

Woot.comWoot.com

Woot.com FAQWoot.com FAQWhat is Woot and who's behind it?

Woot.com is an online store and community that focuses on selling cool stuff cheap. It started as an employee-store slash market-testing type of place for an electronics distributor, but it's taken on a life of its own. We anticipate profitability by 2043 – by then we should be retired; someone smarter might take over and jack up the prices. Until then, we're still the lovable scamps we've always been. But don't take our word for it: see what the online community has to say at this Wikipedia article.

I want to talk to a live person there, can I call you?No. We are busy sourcing new products and shipping orders. You can post a comment to our community board, but we don't guarantee we'll respond. You should Google for the manufacturer contact to get product answers – we suggest a dating service, magic 8 ball, or ouija board for general life solutions.

Evogear.comEvogear.com

404 Page404 Page

Events & ‘Themes’Events & ‘Themes’

Use the CalendarUse the Calendar

Use Personal Events Use Personal Events

Go all the way with a FUN theme!Go all the way with a FUN theme!

Keep your customers wondering what Keep your customers wondering what you’re up to next! you’re up to next!

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Baby ‘Z’ Sale

Even A Biggie Can Have Personality with a Even A Biggie Can Have Personality with a ‘Made-Up’ Event‘Made-Up’ Event