COVERAGE – Day 3 coverage

Ask readers what they want

Conduct surveys, interviews and focus groupsUncover ways to work their ideas into the book

Tell both individual and collective storiesOne-of-a-kind experiencesCommon activities and events

Brainstorm fresh angles and new ideasDiscover unique aspects of repeatable storiesAdd stories that have not appeared in the book

CoveragePERSONALIZE COVERAGEPERSONALIZE COVERAGE

PLAN the LADDERPLAN the LADDER Coverage

Facing pages are side-by-side on the ladder

Plan pages in signatures, which are 16-page groups

Flats, 8-page groups, are designated by the shading on the ladder

• Focus on the people aspect — include as many students as possible

• Emphasize diversity — relate to as many groups as possible

• Make connections — coordinate stories, headlines, photos and info graphics to tell the complete story of the year

CoverageREMEMBERREMEMBER

Coverage

• STUDENT LIFE• SPORTS• CLUBS & ACADEMICS (combined)

• PEOPLE• INDEX

TRADITIONAL SECTIONSTRADITIONAL SECTIONS

CoverageTRADITIONAL SECTIONSTRADITIONAL SECTIONSACADEMICS

ORGANIZATIONSSPORTS

STUDENT LIFEPORTRAITSREFERENCE

CoverageSPIN-OFFSPIN-OFFWORDS & PHRASES

• live like you mean it student life

• see for yourself organizations

• i get it academics

• seeing red sports

• easy on the eyes people

• look at me now senior ads

SPIN-OFFSPIN-OFFWORDS & PHRASES Coverage

NON-TRADITIONALNON-TRADITIONALSECTIONS Coverage

UNCONVENTIONALUNCONVENTIONAL Coverage

• Opening• How to Get There• Who We Are• Seniors• The Inside Scoop• Underclass• Faculty• What to Check Out• Community• Index• Closing

• Summer• Fall• Winter• Spring• Seniors• Juniors• Sophomores• Freshman• Faculty• Sports• Teams• Senior Ads• Index

CoverageCHRONOLOGICALCHRONOLOGICAL

CoverageCOMBINED SECTIONSCOMBINED SECTIONS

• Who is involved?The higher the student involvement, the more coverage it should have.

• What happened?Understanding the purpose of the activity enables you to better organize the section.

• When does it occur?If an event happens after the final deadline, it is not realistic to include it.Plan deadlines to complete signatures.

CoverageCONSIDERCONSIDER

CoveragePAGE PERCENTAGESPAGE PERCENTAGES

Calculate last year’s data: Total number of pages

- Minus total theme pages

- Minus total ads and index pages

= base pages for coverage

(title, opening, dividers and closing)

in last year’s book:

During the planning process, think about how you can cover the events of the year and get more people in the book.

CoverageMAXIMIZE COVERAGEMAXIMIZE COVERAGE

WHOLE-BOOK LINKWHOLE-BOOK LINK Coverage

WHOLE-BOOK LINKWHOLE-BOOK LINK Coverage

•Cover anything that directly affects students.•Show student involvement rather than relying on stock images.

NATIONAL, STATE & LOCALNATIONAL, STATE & LOCALCoverageISSUES & EVENTS

NATIONALNATIONALCoverageISSUES & EVENTS

LOCALLOCALCoverageISSUES & EVENTS

• Include every social group, sport, team, club and class that is active on campus. • Incorporate things that students do off campus that impact their lives.

COMPLETECOMPLETECoverage

CLUBSCLUBSCoverage

CLUBSCLUBSCoverage

• Show fashion trends. • This is an opportunity to include a wide variety of students.

2014-2015 FASHION2014-2015 FASHIONCoverage

FASHIONFASHIONCoverage

FASHIONFASHIONCoverage

•Include student profiles.

•Highlight exceptional students.

DIVERSEDIVERSECoverage

DIVERSEDIVERSECoverage

DIVERSEDIVERSECoverage

DIVERSEDIVERSECoverage

DIVERSEDIVERSECoverage

DIVERSEDIVERSECoverage

DIVERSEDIVERSECoverage

DIVERSEDIVERSECoverage

DIVERSEDIVERSECoverage

DIVERSEDIVERSECoverage

• Students want to see pictures of themselves and their friends. • Count how many recognizable faces are in your pictures. •Try to include at least 27 students on every spread.

GET MORE STUDENTSGET MORE STUDENTSCoverageIN THE BOOK

Four

151511+crowd11+crowd

111118 + crowds18 + crowds

TOTALTOTALCoverage78 students not counting crowd shots

44

55

22

4 students 4 students quotedquoted

22

33

11 22

• Change up the look once in a while. • Whole page photo spreads are huge in magazines and yearbooks right now.

THINK BIGTHINK BIGCoverage

THINK BIGTHINK BIGCoverage

• Occasionally, introduce a radical change in coverage and design. • Look at magazines for inspiration.

CREATE SHOWSTOPPERSCREATE SHOWSTOPPERSCoverage

CREATE SHOWSTOPPERSCREATE SHOWSTOPPERSCoverage

• What is a student’s favorite book?Fahrenheit 451?

CONSIDERCONSIDERCoverageALTERNATIVE COPY

CONSIDERCONSIDERCoverageALTERNATIVE COPY

PLAN COVERAGEPLAN COVERAGECoverageFOR PORTRAIT PAGES

Even the ads section should feel like part of the book. Incorporate relevant community stories into this section to round out your coverage.

ADVERTISINGADVERTISINGCoverage

ADVERTISINGADVERTISINGCoverage

ADVERTISINGADVERTISINGCoverage

DON’T STOPDON’T STOPCoverageADD CONTENT TO THE INDEX

DON’T STOPDON’T STOPCoverageADD CONTENT TO THE INDEX

INCORPORATE BAL4.TVINCORPORATE BAL4.TVCoverage

TRY SOMETHINGTRY SOMETHINGCoverageDIFFERENT

-With your group, discuss how you want to organize your 2015 book.

-What topics were over-covered in your 2013 edition? What was left out?

-What new topics do you need to add?

-Turn to Yearbook Playbook page five and begin pre-planning your ladder.

YOUR TURNYOUR TURNCoverage