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Corporate Video

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1. What are the critical features of corporate videos?

Visual orientationAsynchronous communication (often

large time lag)Spatially distributedInput medium = Video Output medium = TV monitorSo What? Meeting employee comm.

needs?

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2. History

Training Tapes (Quicken Video)

Information Updates(Appleton Papers)

Infomercials (Persuasive Tools)

Quarterly Reviews

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3. Preparation

In House Department Content focus Production Quality Poor

Out Sourced Story Telling, “Hard Copy” Focus Production Quality High

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4. Delivery Systems

MeetingsEmployee LoungeHall MonitorsLibrary Checkout

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5. Forces Shaping Content

A. “Players”ManagementEmployeesFamily“Outsiders”Editorial Board

B. ConsequencesCapitulationTrivializationCollaboration

Mgt.Mgt. EmployeesEmployees

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6. Comparative Effects

Micro Level Amount of physical energy

required Confidentiality Complexity Capacity Time/Space constraint Amount of NVC Visual Emphasis Feedback Potential Scanability Timeliness

Macro Level Task comm. (easy) Task comm. (complex) Social Communication Persuasion/Negotiation Information Sharing Consensus building Crisis management

Maintenance Comm.

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7. Impacts on Organizations

Corporate Context of Interpretation

“Indoctrination”Image over

substanceOrganizational

culture

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8. Social Implications

Common Reference PointMeets Recognition NeedsHas Potential to Involve FamilyExposes Culture to Wider Audience

(What is it really like to work there?)

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9. Ethical Implications

Involve the Family in Decision-Making

Increases Social Responsibility of Organizations

Overly emphasizes the positive False Sense of Security Complacency