Transcript of Copyright © 2012 Texas Education Agency. All rights reserved. 1 CTE Teacher Workshop How Color...
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- Copyright 2012 Texas Education Agency. All rights reserved. 1
CTE Teacher Workshop How Color Affects Our Visual Reality
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- Copyright 2011 Texas Education Agency. All rights reserved.
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- Introductions Warm-up activity Objectives Color theory and
implications Break Discussion and application for the classroom
Copyright 2012 Texas Education Agency. All rights reserved.3
Overview
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- Remember to sign in Facilitator introduction Copyright 2012
Texas Education Agency. All rights reserved. 4 Introduction
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- Introduce yourself Give an example of a saying, idiom, or line
from poetry or literature that references a color. Copyright 2012
Texas Education Agency. All rights reserved. 5 Icebreaker: Idioms
and Sayings
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- Language is a major influence on color perception. Difference
between adults and infants Unlike infants, adults process color
with the brain region devoted to language. Implication Culture has
important influence on how we see color. Copyright 2012 Texas
Education Agency. All rights reserved. 6 Implications of Idioms and
Sayings
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- Gain awareness of color theories Discuss why the effects of
color are important to architecture, construction, and interior
design Share previous experiences in the classroom Develop an
action plan for the classroom Copyright 2012 Texas Education
Agency. All rights reserved.7 Objectives
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- A large number of variables and factors, such as hue,
saturation, light conditions, etc. are present. Differences among
individuals vary greatly. Age, gender, and culture affect reactions
to color. Culture acts as a lens through which people perceive
color. Context affects the psychological reaction to color.
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Challenges in Color Research
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- Architecture students reported positive attitudes toward color
research, especially studies of color perception and color
preferences. Students are aware of need for color theory in
professional practice, frustrated by lack of theory in coursework.
(Janssens, J., & Mikellides, 1998, p. 328). Copyright 2012
Texas Education Agency. All rights reserved. 9 Why Research is
Important
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- Cultural Physiological Psychological Copyright 2012 Texas
Education Agency. All rights reserved. 10 Influences on
Perception
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- Cultural Physiological Psychological Copyright 2012 Texas
Education Agency. All rights reserved. 11 Many variables in color
research. Influences on Perception
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- Benefits of color theory in the classroom: Develops critical
thinking skills Enhances understanding of complex concepts Helps
students understand the role of culture in design Copyright 2012
Texas Education Agency. All rights reserved. 12 Why Color Theory is
Important
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- Faber Birren (1900-1988) Wrote major 20 th century works on
color theory Collected important works on color systems Influenced
design significantly Collection at Yale Library
http://www.library.yale.edu/arts/specialcollections/fab
erbirren/index.htm Copyright 2012 Texas Education Agency. All
rights reserved. 13 Research and Writings: Foundational Works
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- Faber Birren Collection Searchable Database at Yale Library
Images.library.yale.edu/birren/database.html Copyright 2012 Texas
Education Agency. All rights reserved. 14 Research and
Writings
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reserved.15
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reserved.16
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Discussion Experiences from the Classroom
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- Influences that impact our perception of color include: Anatomy
Environmental Conditions Brain Processes Copyright 2012 Texas
Education Agency. All rights reserved. 18 Color and Physiology
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- The brain perceives the same color across different light
conditions, despite the effect of luminosity or shadow. This is
important when considering natural and artificial light in design.
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Constancy
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reserved.20
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Color Constancy
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- Positive Associations Preference for a color will be reinforced
via positive feedback to the extent that people ultimately like
something they bought, made, or chose because of its color (Palmer
and Schloss, 2010, p. 8881). Copyright 2012 Texas Education Agency.
All rights reserved.25 Color Psychology
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Example: Red
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- Physiological Effects Raises blood pressure Increases pulse
rate (Birren, 1950) Copyright 2012 Texas Education Agency. All
rights reserved. 27 Red
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- Psychological Effects Excitement Restlessness Nervous tension
Mental stimulation Overestimation in spatial judgment; can inflate
time, size, etc. (Birren, 1950) Copyright 2012 Texas Education
Agency. All rights reserved.28 Red
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- Therapeutic Uses Depression Creativity (Birren, 1950) Copyright
2012 Texas Education Agency. All rights reserved.29 Red
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- Cultural Associations (Western) Beauty Love Passion Danger
(Birren, 1950) Copyright 2012 Texas Education Agency. All rights
reserved.30 Red
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Red Birren (1950) stated that it is difficult to separate physical
and cultural reactions.
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Red Recent research confirms that, although color preference could
have an evolutionary component, the current study establishes that
there is currently no solid evidence that humans have evolved
different color preferences for [red in] hospitable or hostile
contexts (Franklin, Gibbons, Chittenden, Alvarez, & Taylor,
2012).
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Red Implication for design: Popular assumptions about reactions to
color may not be true across all cultures and age groups.
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Other Colors Implication for design: Popular assumptions about
reactions to color may not be true across all cultures and age
groups.
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Orange Orange provides a sense of warmth. People prefer tints.
Example: Peach (vs. bright, true orange) interiors Orange conveys
livability. Example: hospital rooms and restaurants (Birren,
1950)
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Orange Associations Safety and warning High visibility Orange cones
Hunters caps and vests Public workers safety vests (Birren,
1950)
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Yellow Physiological Effects Increases metabolism (Birren, 1950)
Captures visual attention Uses Visibility Curbs and steps Hazards
Safety jackets
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Blue Physiological Effects Opposite of red Lowers blood pressure
Lowers pulse rate Causes underestimation in spatial reasoning
Affects visiondifficult to focus eyes surrounded by blue (Birren,
1950)
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Blue Psychology of blue Depressing as an dominant interior color
(Birren, 1950) Reliable and calming Popular as a favorite color
Common in corporate logo design
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Green Physiological Effects Relaxing Calming Psychological Effects
Concentration Sedentary tasks (Birren, 1950) Associations
Livability; similar to peach (Birren, 1950)
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Black/Gray Strong, Contradictory Associations Fashion
Trendiness/Stylishness Cool Rebellion Evil Mourning
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White Highly Symbolic In the West Purity Cleanliness In the East
Mourning (as black is in Western cultures)
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Break Time BreakBreak
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- Think about color associations, reactions, and assumptions.
What are some reactions to the following architecture examples? Try
to separate reaction to the design from the color. Does it place
the building in a certain place and time? Does it convey
timelessness? Does it bring any memories, feelings, etc. to mind?
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Discussion: Color in Architecture
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- Latino Cultural Center (Dallas, TX) Ricardo Legorreta Copyright
2012 Texas Education Agency. All rights reserved.45 Attribution:
Architectsea http://upload.wikimedia.org/wikipedia/commons/thumb
/e/e2/Latino_Cultural_Center_Dallas_8.jpg/768px-
Latino_Cultural_Center_Dallas_8.jpg
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- San Antonio Public Library (San Antonio, TX) Ricardo Legorreta
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Attribution: Zereshk
http://en.wikipedia.org/wiki/File:SAPL1.jpg
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- Pershing Square Fountain (Los Angeles, CA) Ricardo Legorreta
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Attribution: Flaxter
http://en.wikipedia.org/wiki/File:Pershingsquar e.jpg
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House & Studio (Mexico City) Luis Barragn Attribution:
Susleriel http://upload.wikimedia.org/wiki
pedia/commons/4/41/Fuente_de _los_Amantes.JPG
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Attribution: Unlisted http://en.wikipedia.org/wiki/File
:Satelite_Towers_and_Anillo_P eriferico_BMAC.jpg Torres de Satlite
(Naucalpan, Mexico) Luis Barragn Mathias Goerit
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- Copyright 2012 Texas Education Agency. All rights reserved.50
Den Haag Stadhuis (The Hague, Netherlands) Richard Meier
Attribution: nl:Gebruiker:Ellywa
http://upload.wikimedia.org/wikipedia/common
s/2/2c/Den_Haag_stadhuis_april_2004.JPG
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Village of Oia (on the Greek Island of Santorini) Attribution: L.
Richard Martin, Jr. http://en.wikipedia.org/wiki/File:Village_
of_Oia_on_the_Greek_Island_of_Sant orini.jpg
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- Copyright 2012 Texas Education Agency. All rights reserved.52
Moscow State Historical Museum (Red Square, Moscow, Russia)
Attribution: Mark Burnet http://upload.wikimedia.org/wikipedia/com
mons/6/6b/Moscow_State_Historical_Mu seum_Red_Square.jpg
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- Copyright 2012 Texas Education Agency. All rights reserved.53
Old Red Courthouse (Dallas, TX) Attribution: Joe Mabel
http://upload.wikimedia.org/wikipe dia/commons/3/37/Dallas_-
_Old_Red_Museum_01.jpg
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- See Scenarios handout Copyright 2012 Texas Education Agency.
All rights reserved. 54 Scenarios
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- Share new ideas for the classroom Curricula Activities Working
with standards Copyright 2012 Texas Education Agency. All rights
reserved. 55 Discussion: Action Plan
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- Birren, F. (1950). Color psychology and color therapy. New
York: McGraw-Hill. Franklin, A., Gibbons, E., Chittenden, K.,
Alvarez, J., & Taylor, C. (2012). Infant color preference for
red is not selectively context specific. Emotion, 12(5), 1155-1160.
doi:10.1037/a0025333 Janssens, J., & Mikellides, B. (1998).
Color research in architectural education? A cross-cultural
explorative study. Color Research & Application, 23(5),
328-334. Palmer, S. E., & Schloss, K. B. (2010). An ecological
valence theory of human color preference. Proceedings of the
National Academy of Sciences, 107(19), 8877-8882.
doi:10.1073/pnas.0906172107 Copyright 2012 Texas Education Agency.
All rights reserved.56 References
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- (Optionalpersonalize for facilitator/organization) Copyright
2012 Texas Education Agency. All rights reserved. 57 Contact
Information
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- Questions and comments Evaluation forms Dismiss Copyright 2012
Texas Education Agency. All rights reserved. 58 Wrap-Up