Post on 13-Jan-2015
description
&Lee Hopkins & Allan Jenkins
Social Media
Coos Bay
4th June 2009
98%of what you think you know
about social media is
wrong
Question:
What’s the world’s favourite search engine?
Question:
What’s the second-favourite search engine?
Question:
Which site is the world’s largest video site?
Source data:
“YouTube leads video sites at nearly 144 million videos. Users upload over 65,000 videos per day”
“Facebook receives
some 415,000 260,000 video uploads per day”
2.0 It is...A blogGoogleYouTubeFacebook
3Ts + A
= Social Media Ethos
Truth
Trust
Transparency
Accountability
19%
30%
CaminitoAs far as our ROI on social media efforts, of
course it’s always hard to determine that. But,
what I do know is that since we turned our
focus to social media, attracting inbound links,
more internet marketing/less print advertising,
etc., we have seen an approximate 30
percent boost in sales (year to date) in a
time where a lot of restaurants are down 10-
20 percent. Not all of that can be attributed to
our online presence but I’m sure a good
portion of it can. The blog and social media
outposts help us reach and interact with our
community as well as show our expertise in
our space. I have done some research and
can’t find anyone in our area (or in general)
that’s doing what we’re doing as a restaurant.” Justin Levy
Martell Home Builders
http://www.themartellexperience.com/
Martell Home Builders
http://www.themartellexperience.com/
Cedar House Inn
http://www.georgiamountaininn.com/
Cedar House Inn
http://www.georgiamountaininn.com/
Cedar House Inn
http://www.georgiamountaininn.com/
Cedar House Inn
Cedar House Inn
web2.0
•Truth, Trust, Transparency & Accountability
3T&A communication universe:
•Consider a Facebook Page
•Add some valuable content
•Promote it!
Social media is how to
future-proof your
business
conclusions
98%of what you think you know
about social media is
wrong
84.7%of all statistics in presentations are
made up