Convenience Store Marketing and Advertising Examples

By, Stacey Inglis

NACS Tradeshow Booth

NACS Best New Latin Product Award 2004

TIO PEPE’S Horchata Congelada – Frozen Novelty

Convenience Industry News Ad

Best New Latin Product 2004

TIO PEPE’S Horchata Congelada

Frozen Novelty

• 500+ c-stores• Announce New Products• Email blast consistent with c-store website • Make JJSF Top-of-Mind for Snacks, Novelty, Retail & Foodservice Items

Monthly Email Blasts to NACS Membership

• Displayed on both daily news and food service websites • Featured new Minute Maid® items on splash page. • Live links to c-store page on foodservice website• Sponsored March, August, & October ’06

JJSF Hosts CSP’s Daily Newsletter & Website

Web Banner

Splash Page

Convenience Store Petroleum Ad

Best New Product Finalist 2006

Minute Maid Soft Frozen Limeade Cherry

Convenience Store Petroleum Ad

CINNABON CinnaPretzel

Convenience Store Petroleum Ad

CINNABON CinnaPretzel

Post NACS Show postcard mailing to Brokers and Distributors. Free product sample offer.

CinnaBon CinnaPretzel Best New Product Winner 2005.

NACS Pre-Show Mailers

JJSF PostcardSent to 30,000

Convenience storecontacts

Value Added Postcard from

Convenience Store Petroleum

sent to Pre-registered buyers

NACS Pre-Show

Mailers

C-Store Email Blast Promoting Retail Grocery Products

Best New Product Award2006

Pretzel FillersConvenience Store News

Advertising Excellence AwardAugust 2006

CSP Magazine

Advertising Excellence AwardDecember 2006CSP Magazine