Context: Enhancing the Mobile Experience

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2Context: Enhancing the Mobile Experience

Context: Enhancing the Mobile Experience@chaione

“Context aware technologies will make a $96 billion impact on annual consumer spending across the globe by 2015 according to Gartner.”

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Context: Enhancing the Mobile Experience@chaione

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“Context aware technologies will make a $96 billion impact on annual consumer spending across the globe by 2015 according to Gartner.”

What is context?• The set of circumstances or facts that surround a particular

event or situation

What is context?• The set of circumstances or facts that surround a particular

event or situation

• Devices can gather data, sense, and react to different environments

How can we benefit from analyzing user data?• Data collected by device’s sensors can be used to find behavior

patterns to set up automated tasks

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How can we benefit from analyzing user data?• Data collected by device’s sensors can be used to find behavior

patterns to set up automated tasks

• From lights to locks and even refrigerators, context aware apps allow

for smarter devices and homes

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How can we benefit from analyzing user data?• Data collected by device’s sensors can be used to find behavior

patterns to set up automated tasks

• From lights to locks and even refrigerators, context aware apps allow

for smarter devices and homes

• Context aware apps can make processes more efficient and workplaces safer

Context aware apps use data to give users:• Driving conditions

Context aware apps use data to give users:• Driving conditions

• Weather

Context aware apps use data to give users:• Driving conditions

• Weather

• Fastest route to a store

Context aware apps use data to give users:• Driving conditions

• Weather

• Fastest route to a store

• Exclusive deals

• Google

Enterprises Using Context

• Google

• Intel

Enterprises Using Context

• Google

• Intel

• IBM

Enterprises Using Context

• Google

• Intel

• IBM

• Perceptive Software

Enterprises Using Context

Fields of Use:Oil & Gas

Fields of Use:Healthcare

Fields of Use:Retail

Fields of Use:Warehouses

Fields of Use:Entertainment

Fields of Use:Advertising

Fields of Use:Automotive

“MarketsandMarkets reports that the Context Aware Computing Market should grow from $26.50 billion in 2013 to $119.50 billion in 2018.”

25@chaioneContext: Enhancing the Mobile Experience

“MarketsandMarkets reports that the Context Aware Computing Market should grow from $26.50 billion in 2013 to $119.50 billion in 2018.”

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26@chaioneContext: Enhancing the Mobile Experience

Current iBeacons • Estimote Beacons

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• Estimote Beacons

• Roximity

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Current iBeacons

• Estimote Beacons

• Roximity

• GeLo

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Current iBeacons

• Estimote Beacons

• Roximity

• GeLo

• Upnext Beacon

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Current iBeacons

• Estimote Beacons

• Roximity

• GeLo

• Upnext Beacon

• iProximity

!

Current iBeacons

• Estimote Beacons

• Roximity

• GeLo

• Upnext Beacon

• iProximity

• Rococo Software

Current iBeacons

Beacons would probably not be of much use without contextually aware platforms. ContextHub, Gimbal, and InstaSense are platforms that enable mobile applications to be context aware.

33@chaioneContext: Enhancing the Mobile Experience

ContextHub: Allows developers to easily create fully context aware applications

ContextHub: Enables developers to build contextual capabilities into mobile

applications using one line of code

ContextHub: Works with sensors, mobile devices, and the Internet of Things to

create unique and engaging experiences for users

ContextHub: Activates your phone’s sensors to track location, proximity, time,

motion, and orientation

ContextHub: Enhances the user experience using data collected

Learn more about context in our latest eBook, Context: Enhancing the Mobile Experience

Download Your Copy