Content Marketing Strategies: How To Use Dynamic Content to Drive ROI

Post on 27-Aug-2014

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For more, visit: http://fdma.org Social Media - Creating Dynamic Content to Build Your Following and Add to Your Bottom Line - Tips, ideas and resources to create quality visual images, videos, blog posts, audio and what and how to share successfully to build your tribe presented by Christina Rowe and Heidi Richards Mooney In this session Christina and Heidi will show you: · How to improve your social media content marketing using the top tools readily available and at your disposal. · The top tips and resources to build your following on Facebook, Google+, LinkedIn and Twitter · The best sources for curating content, creating content and sharing the content · The most important content marketing strategies you need to know to attract and engage your target audience and build your tribe and your bottom line. About the presenters: About Heidi Richards Mooney - Founder and CEO of Women in Ecommerce, an Internet Marketer and Social Media Trainer, and Award-winning Author, Heidi works one-on-one with authors, inventors and small business owners to help them maximize their time on social media channels across the web. You can learn more about Heidi at www.RedheadMarketingInc.com About Christina Rowe - Author, Internet Marketing, Branding & PR Specialist, Christina shows business owners how to zoom in and target their desired cleints on social media and build profitable groups and connections that convert into new business and sales. You can learn more about Christina at www.StandOutOnTheWeb.com

Transcript of Content Marketing Strategies: How To Use Dynamic Content to Drive ROI

What is Dynamic Content?

“a web page with web content that varies

based on parameters provided by a user or a

computer program.”

CONTENT IS YOUR “WHEEL OF FORTUNE”

Other Types of ContentMEMES

GUIDES

BOOK REVIEWS

RANTS

EBOOKS

INTERVIEWS

PRODUCT REVIEWS

HOW-TO'S

LISTS

LINK PAGES

CASE STUDIES

RESEARCH

Create it or Curate it

Effective content is produced using a combination of original

content, including opinions, knowledge, news, controversy

and humor and OPS (other people's stuff)

Unless you know where to look!

<---

*

Results

--->

JUSTSOMETHING.CO

*

DON'T BE AFRAID TO CURATE!

Two of the most highly trafficked blogs on the web are BoingBoing.net and

BuzzFeed.com. These two sites are primarily made up of curated content. BoingBoing alone often outpaces sites like the NY Times

in traffic.

PODCASTS – The Morning Coach

PODCASTS – Download Audacity - FREE

For MAC: audacity.sourceforge.net

PODCASTS – Get a microphone

PODCASTS – Choose your topic

*Create your Outline*Title

*Script (bullet points)*Record

*Edit Your Material*Upload Podcast to Soundcloud,

Amazon s3 (free) OR*Libsyn ($5 a month)

PODCASTS – RECORD

PODCASTS – EDIT

PODCASTS – Submit to iTunes

www.apple.com/itunes/podcasts/specs.html

Submit to podomatic.com

PODCASTS

Promote Your Podcast

Via Social Media and More!

GUIDES & REPORTS

REPORTS

REPORTS

REPORTS

Make REPORT Covers

ALL-free-download.commyecovermaker.com

FiverrPhotoshop

REPORTS*1 to 20 pages*PDF Format

*Professionally Designed Cover*Helps People Solve a Problem

*Do it Yourself*Hire Ghostwriter to Create

*Lead Generation*Share on Social Media

SHARE ON SOCIAL MEDIA

PHOTO GALLERIES

VIDEOS - First there Was YouTube

Creating Short VIDEOS – Screen Capture

VIDEO Alternativesshowyou.com

GOANIMATE.COM

Upload your VIDEOS

VIDEO TIPS Equipment

LightingSound/images

Distractions (Background)Script

Length of VideoEditingHosting

Introduce Your Company - The Script

Introduce your companyExplain the Problem

Tell them how your products/ services will solve the problemUse Proof – Testimonials, etc.

Have a Clear Call to ActionKeep it Short

INFOGRAPHICS

People are Visual

90% of info transmitted to brain is visual

People are 3 X more likely to share

Search Engines Love Them!

Great way to demonstrate Expertise

*MEMESWhat is a meme?

Short for the Greek word “mimeme” meaning to imitate or mimic

somethingthat appeals to a large group of people,uses comedy people can

relate which makes it more likely to go viral

Greatest Memes – Facebook 168K+

*QUOTE YOURSELF

*QUOTE YOUR FRIENDS

Even MORE Types of Content

Press Releases

Articles

Software

Products

E-Courses

White papers

Surveys

Contests

Games

OTHER???

TWO GIFTS... With Business Card

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