Post on 27-Jun-2015
description
+Content-Driven
Marketing Strategy
For Business and Entertainment
Wendy Brache wendy@brache.us 720.468.3998
+Businesses who want to thrive must:
Truly understand their customers.
Stop “marketing” to them.
Build entertaining and compelling content that reaches the right person at the right
time in the right way…and inspire them to take action!
Wendy Brache wendy@brache.us 720.468.3998
+Content Driven Marketing Strategy:
Four Phases
Understand
Build
Deliver
Converse
Wendy Brache wendy@brache.us 720.468.3998
+Understand Your Customers
Who is your ideal prospect?
What do they care about?
Have you defined your segments?
Wendy Brache wendy@brache.us 720.468.3998
+
What differentiates you from your competition
What you do differently than the competition
What your customers care about
Understand Your Business
Wendy Brache wendy@brache.us 720.468.3998
+Build Your Story
Your core story is made up of powerful, simple, value-based
messaging that answers the question, ”why should I buy from you
over anyone else?”
Wendy Brache wendy@brache.us 720.468.3998
+Build Your Collateral
Build the materials that will help tell your story.
Incorporate your core value messaging into all your content.
Create unique value stories that speak to your customer business objectives and pain points.
Wendy Brache wendy@brache.us 720.468.3998
+Build Your Foundation
Enable sales and other customer-facing employees with strong
messaging that breaks down barriers, starts real conversations and gets
face-to-face appointments and additional referrals.
Wendy Brache wendy@brache.us 720.468.3998
+Deliver
Connect with qualified prospects.
Launch an integrated marketing campaign to ensure your story is told
to the right person, at the right time, in the right way.
Wendy Brache wendy@brache.us 720.468.3998
+Deliver
Some elements of an integrated marketing campaign include:
Digital Media Social Media
Video Websites/Micro-Sites
Email Campaigns Landing Pages Success Stories
Whitepapers Buyers’ Guides
Video Pamphlets Direct Mail
…and much, much more
Wendy Brache wendy@brache.us 720.468.3998
+Converse
Start an ongoing conversation with your customers and prospects.
Nurture those who aren’t ready to buy today, but may be ready within the
next 3-12 months.
Wendy Brache wendy@brache.us 720.468.3998
+Results
* Ideal prospects defined * Core value-based messaging * Proven integrated campaigns
launched * Pipeline filled with qualified leads
* Introductions made * Face-to-face meetings held
* Deals closed * Increased customer base
* Memorable brand
Wendy Brache wendy@brache.us 720.468.3998
+
Works with entertainment companies and B2B corporations to increase customer base, close deals and make your brand
memorable.
Website: www.WendyBrache.com
Recommendations and Testimonials: http://www.linkedin.com/in/wendybrache
About Wendy
Wendy Brache wendy@brache.us 720.468.3998
+Work & Writing Samples:
Content Consultant for Corporate Visions: www.CorporateVisions.com; High-end messaging/value proposition work for global corporations.
Content Consultant for Bang Zoom! Entertainment http://www.bangzoomentertainment.com
Writer for KSS Productions http://www.kssproductions.com
Sunday columnist for award-winning marketing website, Dan Schawbel’s Personal Branding Blog: http://www.personalbrandingblog.com/author/wendy-brache/
Series writer for Maria Shriver’s Women’s Conference: http://www.womensconference.org/how-to-make-linkedin/,
http://www.womensconference.org/30-days-to-a-killer-online-presence/, http://www.womensconference.org/5-steps/
Author: “Sales Force Branding: How to Differentiate Yourself from the Competition” http://salesforcebranding.com/get-ebook/
Wendy Brache wendy@brache.us 720.468.3998
+
KSS Productions
Wendy Brache wendy@brache.us 720.468.3998