NEXTPHASE

CONSUMER BRANDING AND MARKETING

NextPhase bakes up a wholesome rebranding for Canada Bread's Venice Bakeryresulting in positive feedback from the trade and consumers

NextPhase helps launch new par-baked product line for Canada Bread’s Venice Bakery –substantially increasing sales in its the fresh-baked category

NextPhase rebrands and positions Icuiti as the leader in the video eyewear marketplace inNorth America and internationally – increasing sales by 50% and website traffic by 400%

NextPhase brands Tangerine – a new financial engineering company that combinesinnovative structures and strategies to create a new RRSP product

NextPhase Revitalizes Rogers Group Financial Brand

NextPhase brands Sterling Systems to create thirst for the WaterCard and successfully launches product at first trade show

NextPhase pours its branding expertise into positioning a new winery in the Okanagan,helping it win a Platinum Award at the Okanagan Wine Festival

NextPhase creates GardenWorks – a new brand that helps a chain of garden centres grow from four to nine locations

NextPhase helps build annual sales from $200,000 to $43 million for top joystick maker, Advanced Gravis

NextPhase puts vitality into the relaunch of PharmaSave’s ‘Naturals’ brand of vitamins,increasing sales and making it easier for pharmacists to stock product

NextPhase produces colorful promotions that increase trial and penetration of specificCanada Bread products

NextPhase launches an exclusive luxury yachting brand for ResortShips andgenerates awareness with investors and the timeshare marketplace

NextPhase Revitalizes Rogers Group Financial Brand

Arcor enjoyed sweet success when NextPhase launched Whisper chocolates intoWestern Canada with 65,000 samplings and a target market awareness of 25%

Through brand revitalization, NextPhase opens a new sales vista for EuroLine Windows during tough economic times

Olivieri FoodsRebranding of pasta and sauce packaging. New in-store POS and consumer advertising.

Natural SelectionsAd campaign and packaging for Canbra Food’s new

Natural Selections product line.

FOOD PRODUCTS

Fletcher’s Fine FoodsCreated a new snack pack design for Munch Kit and a complete advertising

campaign targeted to both the trade and consumers.

FreybeRebranding of the company and products with a new identity,

packaging, POS, brochures and displays.

DELI PRODUCTS

Purdy’s ChocolatesSeasonal and product campaigns that included

in-store packaging, POS and advertising.

Rocky Mountain ChocolatesCreated seasonal advertising campaigns, in-store promotional

POS and customer loyalty marketing program.

CONFECTIONARY PRODUCTS

Sumac Ridge Estate Winery New corporate identity and labels for Sumac Ridge’s fine wines.

Pure Canada WaterDesigned a new identity and packaging, and launched Pure Canada,

a new bottled water.

BEVERAGE PRODUCTS

Olafson’sProduct launch including packaging and trade brochures for

new breakfast pita product line.

BEVERAGE & BAKERY PRODUCTS

Labatt Brewing CompanyA summer promotion for Labatt’s 24 cans mixed pack, including

trade brochures and in-store POS.

Original CakerieNew corporate ID, signage, corporate and product brochures, advertising, direct marketing campaigns and in-restaurant POS.

Sepp’s Gourmet FoodsComplete product marketing package to assist in marketing their product line to food distributors and the grocery trade.

The project also included product packaging.

BAKERY PRODUCTS

Scott Paper’s Purex Jumbo RollsThe launch of the new 50% more sheets Purex rolls for Scott used

consumer FSIs, trade brochures, in-store POS and packaging redesign.

Scott PaperProduct launch for Purex “Soft Tones” coloured bathroom tissue.

Included packaging and POS.

HOUSEHOLD PRODUCTS

Redavid Hair Care ProductsLaunch of natural hair care products included new

packaging design and in-store POS.

LifeScanProduct launch for the PenLet Plus, a painless blood sampler,

included an advertising campaign, in-store POS and trade brochures.

CONSUMER PRODUCTS

PhotoChannel NetworksAn advertising campaign targeted at consumers to raise awareness

of PhotoChannel’s online photo-finishing services.

EWRX Internet SystemsProduced a dynamic display, including interactive computer touch screens,

as part of a complete branding program for EWRX.

ONLINE PRODUCTS

McGavin’s Bakery (now Canada Bread)New package design for the Sandwich variety of breads as well

as other lines of baked goods.

FOOD PRODUCTS

For further information, please contact:

Ullrich Schade

President & Creative Director

uschade@nextphasestrategy.com

T 604-669-1180 x 301

NextPhase Strategy Marketing Inc.

Suite 400 – 1445 West Georgia Street

Vancouver BC Canada V6G 2T3

www.nextphasestrategy.com