Consumer behavior is a study of how individuals make decisions to spend their available resources(Time, Money and Effort)

Consumer Buying behavior Include

1.Cultural Factor

1.Socail Factor

2.Personal Factor

3.Psychological Factor

Problem Recognition Information Search Evaluation of Alternatives Purchase Decision Consumption Postpurchase behaviour

Product Choice Brand Choice Dealer Choice Purchase Timing Purchase Amount

1. Culture

2. Sub - culture

3. Social Class

1. Reference Groups

2. Family

3. Roles and Status

1. Family Life Cycle

2. Occupation and Economic circumstances

3. Lifestyle

4. Personality and self - concept

1. Motivation

2. Perception

3. Learning

4. Beliefs and Attitudes

1. Problem Recognition

2. Information Search

3. Evaluation Alternatives

4. Purchase Decision

1. Satisfaction

2. Action

3. Use and Disposal