Connecting your Parks and Rec.

Community with the Right Marketing

Channels

Duncan M. Stokes, BA, CIM

Duncan has over 12 years managerial experience, having served as the Executive Director of Snoman Inc., Director of Communications with the MS Society of Canada, MB Division and more recently as the Development & Communications Associate with Winnipeg Harvest. Duncan has valuable understanding and insight on managing a non-profit, provincial association as well as sound background in recreation and sport. He also has extensive education and experience in communications, marketing, project and event management.

Who are the customers?

Age group

Household Income

Gender

Location

Options to consider for marketingNewspapers Radio TV

And the one everyone most organizations are embracing at some level…

Social Media

Electronic

Social Media

Print

How to Choose?

Demographics

Age group

Household Income

Gender

Location

What do we say?What we message is defined by who we are talking to…

How we message is defined by who we’re talking to…

Consistent messaging

A portal for information

REMEMBER

In conclusion 1. Determine your audience

2. Pick your tool(s)

3. Execute, evaluate, revise and repeat

Questions

Duncan M. Stokes, BA, CIMExecutive DirectorRecreation Connections Manitoba103 -145 Pacific AvenueWinnipeg, MB R3B 2Z6(204) 925-5748recconnections.ed@sportmanitoba.ca