Post on 07-Nov-2014
description
CONNECT NOWSocial media tools for relevant PR
What defines great PR?
Connections!
• Great PR…
• Links people
• Understands hyper-local coverage
• Invites opinion
• Seeks partners/collaborators
In contrast… poor PR
• Creates distance
• Ignores hyper-local
• Discourages opinion
• Resists collaboration
Social media helps you connect!
What is social media?
• Internet-based
• Shared-meaning
• Infinite
• Cheap
Build your toolbox
• Twitter.com
• Stumbleupon
• Digg
• Newsvine
• ConversantLife
• YouTube
• My Space
• Plurk
• Delicious
• Corporate Blogs
• 1-minute video
• Webinars
• MailChimp
• iStockPhotos
• Mobile campaigns
More…
• Veoh
• iTunes
• Tangle
• Skype
• Gabcast
• Topix
• Search engines
• Constant Contact
• Eons
• FriendFeed
Resources
My favorites
• Problogger
• Wired
• Skelliewag
• Buzzmachine
• Brandweek
• Mediabistro
• OJR
Some others…
• Onlinejournalismblog
• Readwriteweb
• Imediaconnection
• Mashable
• Intel3.0
Social media tools…
• Help you…
• Build distribution channels for free
• Deepen your skills
• Learn what people want
• Generate buzz
• Spread the brand
And…
• Generate ‘organic’ coverage
• Open the doors of a client’s company
• Avoid spin
Social media CRASHES barriers
It levels the playing field…
Think about it…
• Authors/publishers
• Political observers
• Citizen journalists
• Micro/macro coverage
• New histories
• Revised histories
• Collaboration
• Amateur photography
• Free training
• Greater access to information
• New field of competition
• Self-defining networks
And a product or idea wins on…
• Utility
• Perceived experience
• Generated passion
Great PR is real…
• Straightforward
• Accessible
• Observant
• Diligent
• Compassionate
• Consistent
• Communal
Marry Great PR with social media…
• To express values
• To encourage seamless innovation
• To interact with others
• To build credibility
• To build international ties
Great PR is more about connecting than just representing a client.
You are the interactive point between your client and a fickle
consumer, a judgmental audience, and a well-informed crowd.
Use your access wisely!
For more information about this presentation, please contact:
Daybreak Lit
jhowardellis@gmail.com
Credits
• Wikipedia.com