Conferencia marketing de las artes david brownlee

Post on 03-Jul-2015

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Transcript of Conferencia marketing de las artes david brownlee

Arts  Funding  or  Public  Funding?  

David  Brownlee  10  -­‐  10  -­‐  11  

Capacity  –  increasing  people’s  ability  to  understand  and  navigate  the  world  

Experience  –  providing  life,  providing  colour,  beauty,  enjoyment,  relaxaGon  and  a  source  of  solace  and  escape    

ApplicaGons  –  bringing  people  together,  creaGng  links  between  communiGes  &  encouraging  people  to  feel  a  sense  of  pride  &  belonging  in  their  local  area  

One  voice!  Both  Quality  AND  Accessibility  are  vitally  important  

Understand  the  evidence  &  make  sure  investment  

is  made  wisely  

Listen  to  your  audiences  and  engage  them  as  advocates    

Unite!  

Understand  and  use  strong  evidence  

Make  your  audience  your  advocates