Post on 23-Jan-2017
KGK GroupDigital Marketing Analysis
Comparative studyBetween July 2015 & October 2015
Duration: 4 monthsAnalytic tool : Alexa.com
Submitted by: Shashank Mishra
Ranking snapshot of July-2015(Alexa.com)
Ranking as on 10th Oct,2015
Global rank has improved from 1,049,096(Ten lac forty-nine thousand ninety-six) to nine lac seventy-five thousand forty-four.
Site has now also been ranked in India at 98, 017. We are receiving more than 85% traffic from India.
Analysis
Snapshot of July-2015 (Alexa.com)
Statistics as on 10th Oct,2015
Site has shown good progress in daily page views ,daily time on site , daily search visits.
Search visits have increased by 86%. This means PR activities & SEO are moving in the right
direction. This has been achieved by organic activities & without any
paid activities .As seen in the snapshot 22.2% traffic is coming now from
search engine, while earlier no metrics was registered for it. In the next stage ,we will be registering our presence on new
social platforms with targeted PR, and also discuss paid campaign for SEO like Pay-Per-Click (PPC).
Analysis
2nd position on first page of Google.in, for term diamond jewellery manufacturer
6th position on Google.in for term diamond jewellery design
1st position on the first page of Google.in for term wholesale diamond jewellery
4th position on the 1st page of Google.in for the term wholesale diamond earrings
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