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Case studies

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COMPANY Bloom & Wild

Delivering Optimal Experiences to Blossoming UsersBloom & Wild is an innovative mobile and online florist with

a fresh approach to flower delivery. With the knowledge

that users prefer to order flowers on the go, Bloom & Wild

has built industry-leading iOS and Android mobile apps that

enable customers to select and order carefully-designed,

curated flower gifts in well under a minute. Using Branch’s

Journeys, Bloom & Wild has converted organic and low-cost

mobile web traffic into highly-engaged native app users,

doubling the number of users completing first purchases in

the app almost immediately.

2xconversions

in-app

©2018 Branch Metrics, Inc. All rights reserved.

The Web-to-App Journey

The Solution

With device-native features such as Apple Pay, Bloom & Wild’s mobile apps simultaneously provide more seamless user experiences

and higher conversion rates than its mobile website. The challenge for the Bloom & Wild team was driving app adoption effectively.

The team was well aware of the cost associated with paid acquisition tactics, and decided to leverage their website traffic instead.

Data shows that once a given customer engages with the mobile app, he or she is more likely to continue to engage with the

brand, resulting in higher LTV. In other words, Bloom & Wild’s ideal customer acquisition strategy began with acquiring mobile web

users, and then converting them into app users through personalized flows. This ultimately enabled the Bloom & Wild team to

minimize user acquisition costs while providing seamless, optimized user experiences.

Bloom & Wild has been using the Branch mobile linking platform to deep link customers from various channels into apps ever since

they launched their mobile apps. Now, they’ve decided to take advantage of Branch’s Journeys web-to-app solution to convert mobile

web visitors to app users with higher engagement and LTV.

Bloom & Wild has leveraged a range of web-to-app capabilities from Branch’s Journeys in order to achieve their acquisition goals:

• Audience segmentation: Targeting only web visitors without the app installed, to avoid promoting the app to existing app users.

• A/B testing: Running as many as a dozen variations of banners simultaneously to test the effectiveness of different colors, calls to action, and placements, so the team can find the most effective combination of message and creative.

• Intuitive banner editing: Customizing the look and feel of each banner easily without developer involvement, using Branch’s WYSIWYG (What You See Is What You Get) Journeys editor.

© 2018 Branch Metrics, Inc. All rights reserved.

Journeys web-to-app smart banner

bloomandwild.com

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Branch’s robust mobile linking capabilities also enabled the Bloom & Wild team to pass coupon codes from the banner assets into

the app, giving a seamless web-to-app user experience the personalized touch that will keep new app users coming back.

The Results

Using Branch’s Journeys, Bloom & Wild has converted organic and low-cost mobile web traffic into highly-engaged native app users.

Following Bloom & Wild’s launch of Branch’s Journeys web-to-app banners, the number of Bloom & Wild users completing first

purchases in the app doubled almost immediately.

Branch’s Journeys has significantly increased our conversion rate by reducing steps in the purchase

process. This has significantly increased our overall LTV, as app users are worth more than web visitors.

We love working with the Branch team, and have integrated the technology into all our marketing

processes and platforms. It’s simple for our marketing team to use (without the need for assistance

from developers), the tech is reliable, and the customer support is excellent. Branch is an essential tool

for us, and is integrated into our entire marketing strategy.

Jim WarrenMarketing Director

Branch provides the leading mobile linking and attribution platforms with solutions that unify user experience and measurement across different devices, platforms, and channels. Branch powers deep links for over 6 billion monthly users across the globe, and is a trusted solution for over 30,000 apps — including Airbnb, HBO Now, Pinterest, Starbucks, Target, Tinder, Yelp, and many more — to grow and engage mobile audiences.

© 2018 Branch Metrics, Inc. All rights reserved.