Community Community Awareness PlanningAwareness Planning

Community Community Awareness PlanningAwareness Planning

Presented by Vicki YbanezRed Wind Consulting, Inc. www.red-wind.net

Assessing Your Assessing Your Program’s CapacityProgram’s Capacity

• Know the community

• Organizational goals

• Organizational approach

• Trainers / facilitators

• Cultural appropriate

• Logistical attentions

• Evaluation

Know the communityKnow the community

• To what extent is this an issue of concern in our community?

• Does our community realize there is a problem?

• How can we promote community discussion about this issue?

• What do we know about this locally?

Identifying your goalsIdentifying your goals

a. What outcome do you want your message/campaign to achieve?

b. Who are you trying to reach?

c. What is the form the message will be conveyed in--is it a community meeting, a gathering of elders, an advertisement, a Web site page, a brochure, a sign?

d. What do you want the person you are trying to reach to do differently after you educate them?

e. How will you measure success?

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Building your initial planBuilding your initial plan• Why do you need/want this

“message”? What do you want it to do?

• What is the form the message will be conveyed in--is it a community meeting, a gathering of elders, an advertisement, a Web site page, a brochure, a sign?

• Who are the people you want to reach for this message?

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The tone and The tone and message message to be conveyedto be conveyed• To build a strong message,

each action, each piece of material, etc. must conform to the overall message your organization/program projects

• It needs to convey a “tone” that is consistent with the voice or manner of all your communications

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MessageMessage

If you want your “target audience” to have just one thought after they see your material, what would that thought be?

The “30-second sound bite”

If you want your “target audience” to have just one thought after they see your material, what would that thought be?

The “30-second sound bite”

Red Wind Consulting, Inc.

Developing messages/materials Developing messages/materials that address safetythat address safety

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Safety in our Safety in our messagemessage

Safety in our Safety in our messagemessage

Seemingly benign statements can promote dangerous beliefs or actions

Seemingly benign statements can promote dangerous beliefs or actions

Red Wind Consulting, Inc.

Red Wind Consulting, Inc.

The strength The strength of our of our messagesmessages• Builds confidence

and credibility in the community

• Communicates our ability to respond

• Builds our identity

Creating effective Creating effective and persuasive and persuasive materialsmaterials

• You need to know the principles and goals that guide them

• Without them, your materials will have little or no direction

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Save the DateSave the DatePost Card Post Card MailerMailer

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Training Training AnnouncementAnnouncement

FlyerFlyer

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it is time to dance . . .it is time to dance . . .Public Awareness CampaignPublic Awareness Campaign

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Public Service AnnouncementsPublic Service Announcements

Victoria Ybanez

Phone (866) 599-9650 ext. 214Fax (866) 804-6305eMail ybanez@red-wind.net

www.red-wind.net