Communications Funding and Partnership

Opportunities for QSSBs in USB’s FY13

August 28, 2012

Communications & The New USB Structure

Communications Committee goes away– Unallocated and unspent funds back to the board– Feb. 2011, Committee discusses large carryover,

makes decision to solicit ideas and invest

Communications now a USB target area– Spread throughout Action Teams– QSSB communications partnerships still vital

USB Communications Budget, 2008-2013Total Budget & QSSB Support Budget

Tactics Not Funded

QSSB First Purchaser Partnership

Clean Cities Biodiesel/Bioheat Communications Reimbursement

Program

QSSB Beyond the Bean Inserts

QSSB Communications Evaluation Support

Interactive Tradeshow Games

• Commodity Prices Mobile Marketing • CommonGround Video Production

• QSSB Office Visits

• USB Sponsorship of ASA’s REAP Tour

Tactics Funded at a Reduced Level

• Beyond the Bean • Beyond the Bean Special Issue

Tradeshow Premiums, Literature & Booth

Promotional Materials & Collateral

QSSB Newsletter Creation and Distribution

Media Co-op

Reimbursement Program

CommonGround State Support

QSSB Land Grant University Technology and Information

Transfer

QSSB Tradeshow Partnership

Partnership Programs

• Media Co-op• Reimbursement Program• CommonGround State Support• Land Grant University Technology and

Information Transfer• Tradeshow Partnership Program

Funding Options

1. $12,000 to $13,000 per program- Based on current # of participants- What happens if more QSSBs apply?

2. About $25,000 each for two programs only- Encouraged to apply for all, and prioritize

3. Complete competitive process

Timeline

Application Process

• Get started now!• Application tips

Next Steps

• Send survey monkey link• State Weekly Email calendar updated with

application dates

Funded Tactics

OEM and Soy Biodiesel Partnerships

Beyond the Elevator Campaign

• Funded– Print– Radio– Web – TV (national)

• Did not Get funded– Advertorials in QSSB Publications– Direct Mail– Out of Home– TV (local)

• USB Database Management System

• USB Co-Sponsorship of Soy Stats

• CommonGround Publicity and Media/Influencer Relations

• Freedom to Operate Farmer & Influencer Education

High Oleic Awareness Campaign

• Sustainability Issues Management

• Transportation Infrastructure Issues Management

QSSB Communications Support and Requests

QSSB Web and Social Media Support

QSSB Support Materials

• Influencer Tradeshows

• USB Info Bureau

State Weekly Email

• QSSB Roundtables and Resources

• Checkoff Communicators Forum

• USB Reports and Board Meeting Wrap-Ups

USB Directory

• Director and Staff Training Opportunities

• Quarterly Director and State Mailings

Thank you for your partnership!

Karen Pfautsch pfautschk@osborn-barr.comLisa Scramlin scramlinl@osborn-barr.com

Join the September 6 Webinar:USB’s New Digital Strategy: How QSSBs can fit in