Communication Skills

By

Arvind chittewale

The Learning Circle

Nashik INDIA

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Communication

how to talk so people can listen

how to listen so people can talk

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Communication Planning

what is the objective of the

communication?

Who are the target audience?

What is the message?

How will it reach them?

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Communication:A simple looking complex process

Said is

Sustained

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Communication: stages

easier said than done!

Said is not Heard

Heard is not Understood

Understood is not Accepted

Accepted is not Implemented (done)

Implemented is not Maintained

Maintained is not Sustained

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Seek to understand before you seek to be understood

Communication is not just

what you say but how you say it

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Listening to people will help us to

communicate

Said will be Heard

Heard will be Understood

Understood will be Accepted

Accepted will be Implemented (done)

Implemented will be Maintained

Maintained will be Sustained

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Messages

Sender Receiver

reach SENSES

gain ATTENTION

message UNDERSTOOD

acceptance CHANGE

create enabling environment for CHANGE in BEHAIOUR

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3 Stages of understanding

• Magical Understanding

• Naive understanding

• Critical understanding

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Communication: Common pitfalls

• Preaching the converted.

• Untimely dissemination

• Abstract messages

• Visual literacy

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Visual literacy

• A picture is worth hundred words!

Not always

• Visuals are universally understood ?

Check it up?

People learn to read pictures as they learn to read words

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What do you see

• Atleast 8 Indian national leaders in the tree !

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Targeting 3 important things

Identify

• positive practices

and use them to initiate dialogue

• neutral practices

and learn to ignore them

• harmful practices

and target them

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Some skills

Positive practices

• catch them doing something right

Neutral practices

• learn intelligent ignorance

Harmful practices

• confront it - target it - attack!! !

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Adults learn more when

• the message contents are relevant to them

• they understand and comprehend the message

• the messages are presented in a functional way

Hearing - Seeing - Doing

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Key principles of Paulo Friere

1 No developmental education is neutral

~ Our thrust is on maintaining existing

system or

~ On liberating people

help them to become critical, free, active and responsible members of society

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Key principles Friere

2 Issues of Importance

~ People act on issues on which they have strong feelings

~ Close link between

Emotion & Motivation

identify issues on which people speak with excitement,hope, fear and anger

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Key principles Friere

3 Problem Posing Approach

opposite to Banking Approach

~ Identify problems and find root causes

~ Provides Frame work for thinking

Raises questions - why? How?..

Participants are active - describing, analyzing, suggesting, deciding and planning

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Questions for ourselves

• Do we trust the capability of people?

• Aren't we educated in the dominant class?

• Are we working for the poor or with the poor?

• Are we drawing out from their strengths?

• Are we listening to what is said and what is

not said?• How well do we know the people?

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Media Classification

MEDIA TRADITIONAL MODERN

Audio Songs, story, poetry audio cassettes, radio

A - V Theater, puppetry,

dance, drama

TV, cinema, slide –

shows,

Visual Crafts, masks, mime

Paintings,

Pictures, leaflets

flannel, new papers,

slides

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Mass Media

• Can be used to entertain, educate, and even manipulate

• Can increase awareness,information,motivation

• Can influence attitude

• Can increase the demand for services but…..

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But Mass media

• Can not bring about a change in behaviour easily unless there is a change in system and programme

• Can not be equally effective in all matters

• Can not stimulate the audience to really think and get organized( for good cause)

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Group Media

• low cost

• adaptable

• can address a specific group/ specific need

• use local language

• provide space for discussion and dialogue

• horizontal communication

• immediate feed back

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Some Tips for Effective Communication

• As far as possible give concrete messages.

• From what is known to unknown

• From what is good to what can be improved

• One message at a time ( single message strategy)

• small sentences

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Some more tips

• Use conversational language

• Watch your words

( vocabulary of illiterates/neo literate people is less)

• Technical words (jargons) - explain

• Remember Visuals are not universally understood

• Field test media material

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Media is the starting point:Facilitation is a must

1 What did you see? …… ( awareness)

2 Why did it happen?……. ( analysis )

3 Does it happen in our village?..( awareness)

4 What do you think are the root causes? (analysis)

5 What can we do about it? ( action)

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To Conclude• Reach them- Research viewing& reading

habits ( observe and listen)

• Attract them- Make it interesting/

attractive/ novel ( stand out)

• Ensure understanding- K.I.S.S.

• Increase Acceptability- Use credible sources

• Support behaviour change - Enabling envt.( influential people/feedback/services)

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Arvind chittewale

The Learning Circle

27 Bhavanjali Nagar

Gangapur Road

NASHIK-13 INDIA

M 0982307556

T 0253 234129

E : arvindlearningcircle@gmail.com

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