Hellooo amazimg Promoters!

Good Afternoon!

Who am I?

Sotiris, 20 LCVP COMM

Building relationships with people leads to better long-term cooperation!

Dey Dos

A few things about me!

I’m totally random!! (please get used to it) I’m (almost) never stressed I’m generally very confident Sometimes I can be really stubborn Sometimes (or a lot of times) I might seem angry but do NOT get scared! I can’t hold a grudge! I love Marketing, Tennis, Technology, designing stuff I use more English words than Greek ones! xD Rumors (Other people) say: I have many ideas, I’m very creative, I’m sometimes rude

A few things about me!

07.03.2013

04-07.04.2013

21.10.2013

A few things about me!

16.11.2013

A few things about me!

08.03.2014

What about you?

What is a brand?

Brand is not simply a logo

Brand is not only a slogan or a vision

Brand is not only a product or a service

What is actually a brand?

A brand is the feeling that somebody associates

with a specific product, service or organization.

What’s the Coca Cola of cigarettes?

The Marlboro of vodka?

The Absolut of sport shoes?

The Nike of coffee shops?

The Starbucks of small city cars?

The Smart of beer?

The Heineken of computers?

The Apple of Youth Leadership Development?

The Brand Experience is a simple way to understand how our target audiences

experience AIESEC.

Youth Driven (energy, passion, emotion, leading, youth)

Impactful (a kind of experience our stakeholders have when they interact with AIESEC and the positive impact that it can have on them or the society)

Experience ( individual experience of our stakeholders, leadership opportunities, international exchange, global learning environment)

as a brand!

OGX GIP

Market research

66,20%

33,80%

Do you know AIESEC?

Yes

No

15,80%

71,20%

17,60% 20,70%

15% 16,20%

0,00%

10,00%

20,00%

30,00%

40,00%

50,00%

60,00%

70,00%

80,00%

For what do you know AIESEC about?

Our Why: Peace and Fulfillment of Humankind’s potential Bring change in Greece Our How: “We enable young people to develop themselves into the kind of Leaders that bring change.” Our What:

An experience that can jump start your career

A professional experience abroad

An experience that makes your CV awesome

An experience that develops your leadership characteristics

SHOW THEM THE

IMPACT

Communicating Global Talent

Materials Info Days/Hours Booth Classrooms Announcements Social media posts Events University services There’s room for more

Social Media Events University Services Strategically

Communicating Global Talent

Communicating Global Talent

Say your own story-experience through simple, understandable and

practical ways

is about people, and people have stories to share!

Remember…

People who are looking for a leadership experience!

People who like taking advantage of new opportunities!

People who want to learn how to work in

teams!

Do not try to show interesting or special

Listen to the other people

6+1 Steps of effective Promotion!

Listen Before you talk

What is the Perception about Global Talent? What about our competitors? What is the differentiator?

1

HAVE A GOAL

You need to know where you want to go! What are you trying to reach? That’s the only way to achieve it!

2

KNOW The Target

Who is our audience? Define personas Acquire the needs (Do I cover some needs?)

3

Define The CHANNELs

What is the most effective way to reach the people we want? Where can I find them?

4

“You need to fish where the fish are”

Keith Weed, CMO, Unilever

FIND The RIGHT MESSAGE

How are we going to attract the people we want? What is the most effective way to reach them?

5

Create ATTRACTIVE CONTENT

6

6 Keep It

Short Simple Sweet

Sexy Useful Relevant

6

6 It’s all about Relevance

60% of young graduates

are prepared to leave

Greece for a new job.

82% state that it is

important for them to find

a job that fits with their

academic studies

53% of them consider

internships as a highly effective

tool to get employed.

You can’t

jump anymore

Evaluate Everything

+1

Strategy without evaluation

is just a road to failure!

Do you know what this is?

Push past “good”. Good feels good. It’s cozy. But good doesn’t do anything interesting. Jaime Robinson, Executive Director, Pereira &

O’Dell

Traditional 3-step Mental Model of

Marketing

New Mental Model of Marketing

Push & Pull

Y o u

C A N become

In this team

Most Creative People

Absorb everything around you and live with your eyes wide open. Everything is relevant to you at one point. Justin Cooke, CEO, Innovate7

Pieces of advice! 1.

Be curious. And slightly paranoid! (What opportunity am I missing?) Rebecca Van Dyck, Head of Consumer

Marketing, Facebook

Pieces of advice! 2.

Challenge yourself out of your comfort zone! That’s where the magic happens!

Pieces of advice! 3.