Is your “Find a Doctor” everything it can be?

Ranked #1 in most pediatric specialties in

Illinois

Voted one of the best places to work

FIND A DOCTOR

Research

Usability studies & interviews Performance analysis

First impressions

…are everything

Simple works

(But it’s hard to do)

Forms

Can’t select more than

one

Can’t select more than

one

Locations are confusing

Locations are confusing

Too many fieldsToo many fields

CrampedCramped

Rarely usedRarely used

Small typeSmall type

Too many choices

Alphabet soupA B C D E F G H I J K L MN O P Q R S T U V W X Z

Looks good, but not very satisfying

Too many steps

Task: Find an allergy doctor close to me

Step 1Search by name or specialty?

Can’t search by location

Step 2Alphabet soup

A B C D E F G H I J K L MN O P Q R S T U V W X Z

Step 3 Find specialtyAbdominal Aortic AneurysmAbdominal Aortic Aneurysm

SurgeryAbdominal ImagingAbdominal Organ Transplant,

PediatricAbdominal Organ

TransplantationAbdominal Plastic SurgeryAbdominoplasty/Tummy TuckAbnormal Pap SmearsAchalasiaAcid RefluxAcneAcne ScarringAcoustic NeuromasAcupunctureAcute Pain ManagementAddiction PsychiatryAddictive DisordersAdenoidsAdolescent DermatologyAdolescent GynecologyAdolescent MedicineAdolescent PsychiatryAdolescent PsychologyAdolescent PsychotherapyAdrenal and Pituitary DiseaseAdrenal DisordersAdrenal Laparoscopic SurgeryAdult ADHDAdult Allergy and ImmunologyAdult Cardiac SurgeryAdult CardiologyAdult Congenital Heart DiseaseAdult Medicine

Adult OrthodonticsAdult PsychotherapyAdult PsyhchiatryAdult TraumaAdvanced Sleep Phase

SyndromeAesthetic Plastic SurgeryAffective DisordersAge SpotsAIDSAIDS/HIV Psychological

CounselingAirway DisorderAlcoholismAllergic Contact DermatitisAllergic RhinitisAllergiesAllergy and Asthma

managementAllergy and ImmunologyAllergy ImmunotherapyAllergy TestingAlternative MedicineAlzheimer's DiseaseAmbulatory AnesthesiaAmenorrheaAmniocentesisAmputation RehabilitationAmputationsAmyotrophic Lateral SclerosisAnal CancerAnal FissuresAnal IncontinenceAnaplastic AstrocytomaAnatomic PathologyAnatomic-Clinical Pathology

AndrologyAnemia (Iron Deficiency)Anesthesia - OrthoAnesthesia - RegionalAnesthesia, LaparoscopicAnesthesiologyAneurysm Aortic SurgeryAneurysm Endovascular SurgeryAneurysm RepairAneurysm Repair, AorticAneurysm SurgeryAneurysmsAnginaAngina PectorisAngioedemaAngioplastyAnkle DisordersAnkle InjuriesAnorectal Physiology/TestingAnorectal ProblemsAnterior Segment SurgeryAntibiotic TestingAnxiety DisordersAortic AneurysmAortic Arch SurgeryAortic DiseaseAortic DissectionAortic SurgeryAortic Valve SurgeryAortic/Mitral SurgeryAplastic AnemiaAppendectomyArnold Chiari Malformation

ArrhythmiaArrhythmia SurgeryArterial BlockageArterial InsufficiencyArterial ReconstructionArterial RevascularizationArterial StentsArterial/Aortic Aneurysm

SurgeryArteriovenous Malformation

(AVM)ArthrectomyArthritic Hand ReconstructionArthritisArthritis-RheumatoidArthroscopic SurgeryArthroscopyArthroscopy-KneeArtificial DiscArtificial InseminationAsperger's SyndromeAssisted ReproductionAssisted Reproductive

TechniquesAsthmaAsthma and Allergic DisordersAstrocytomaAtaxiaAtopic DermatitisAtrial FibrillationAttention Deficit Disorders

(ADD)Attention Deficit Hyperactivity

Disorder (ADHD)Autism

Step 4 Know the differenceAbdominal Aortic AneurysmAbdominal Aortic Aneurysm

SurgeryAbdominal ImagingAbdominal Organ Transplant,

PediatricAbdominal Organ

TransplantationAbdominal Plastic SurgeryAbdominoplasty/Tummy TuckAbnormal Pap SmearsAchalasiaAcid RefluxAcneAcne ScarringAcoustic NeuromasAcupunctureAcute Pain ManagementAddiction PsychiatryAddictive DisordersAdenoidsAdolescent DermatologyAdolescent GynecologyAdolescent MedicineAdolescent PsychiatryAdolescent PsychologyAdolescent PsychotherapyAdrenal and Pituitary DiseaseAdrenal DisordersAdrenal Laparoscopic SurgeryAdult ADHDAdult Allergy and ImmunologyAdult Cardiac SurgeryAdult CardiologyAdult Congenital Heart DiseaseAdult Medicine

Adult OrthodonticsAdult PsychotherapyAdult PsyhchiatryAdult TraumaAdvanced Sleep Phase

SyndromeAesthetic Plastic SurgeryAffective DisordersAge SpotsAIDSAIDS/HIV Psychological

CounselingAirway DisorderAlcoholismAllergic Contact DermatitisAllergic RhinitisAllergiesAllergy and Asthma

managementAllergy and ImmunologyAllergy ImmunotherapyAllergy TestingAlternative MedicineAlzheimer's DiseaseAmbulatory AnesthesiaAmenorrheaAmniocentesisAmputation RehabilitationAmputationsAmyotrophic Lateral SclerosisAnal CancerAnal FissuresAnal IncontinenceAnaplastic AstrocytomaAnatomic PathologyAnatomic-Clinical Pathology

AndrologyAnemia (Iron Deficiency)Anesthesia - OrthoAnesthesia - RegionalAnesthesia, LaparoscopicAnesthesiologyAneurysm Aortic SurgeryAneurysm Endovascular SurgeryAneurysm RepairAneurysm Repair, AorticAneurysm SurgeryAneurysmsAnginaAngina PectorisAngioedemaAngioplastyAnkle DisordersAnkle InjuriesAnorectal Physiology/TestingAnorectal ProblemsAnterior Segment SurgeryAntibiotic TestingAnxiety DisordersAortic AneurysmAortic Arch SurgeryAortic DiseaseAortic DissectionAortic SurgeryAortic Valve SurgeryAortic/Mitral SurgeryAplastic AnemiaAppendectomyArnold Chiari Malformation

ArrhythmiaArrhythmia SurgeryArterial BlockageArterial InsufficiencyArterial ReconstructionArterial RevascularizationArterial StentsArterial/Aortic Aneurysm

SurgeryArteriovenous Malformation

(AVM)ArthrectomyArthritic Hand ReconstructionArthritisArthritis-RheumatoidArthroscopic SurgeryArthroscopyArthroscopy-KneeArtificial DiscArtificial InseminationAsperger's SyndromeAssisted ReproductionAssisted Reproductive

TechniquesAsthmaAsthma and Allergic DisordersAstrocytomaAtaxiaAtopic DermatitisAtrial FibrillationAttention Deficit Disorders

(ADD)Attention Deficit Hyperactivity

Disorder (ADHD)Autism

Step 5Click Search

Keyboard didn’t work

Results

Too hard to readToo hard to read

Too much to read

“How far do I need to drive?”“Are they friendly?”

“What are their specialties?”

Bio

“It’s nice you can see a picture…”

“It’s nice you can see a picture…”

Too hard to readToo hard to read

RESEARCHFour years of search logs + usability tests = very useful data

Snapshot of top searches

94%Searched for last names as a keyword

(Lots of misspellings too)

98%Searched for a name, specialty, or location

Parents thought all fieldswere required

More fields = more requirements

REDESIGNHow we fixed it

Fewer fieldsFewer fields

Humanized language

Humanized language

Advanced searchAdvanced search

FeedbackFeedback

Smart search: based on the

position of the term in the last

name, first name, specialty, etc.

Smart search: based on the

position of the term in the last

name, first name, specialty, etc.

Direct links to profileDirect links to profile

Keyboard-friendlyKeyboard-friendly

Doctor countDoctor count

PhotosPhotos MapsMaps

Sorting optionsSorting options

Location markersLocation markersHighlighted termsHighlighted terms

FeedbackFeedback

PhotoPhoto

MapMap

Location markersLocation markers

Specialties with

definitions

Specialties with

definitions

Print & email friendly

Print & email friendly

THE NUMBERS

46%Used suggestions

(Misspellings virtually eliminated)

44%Skipped straight to doctor’s bio

(2,700+)

In the end…

Huge improvementGreat learning experience

There’s always room for improvement

Tina TsinonisTTsinonis@childrensmemorial.org

www.ChildrensMemorial.org

Nick Rougeuxnickr@webitects.comwww.webitects.com

Thanks!