Post on 07-Jul-2015
description
Prepared for: Scott Macklin, Communication Leadership/MCDM
Kerry Schimmelbusch and Edward Chang
COM 597 Mobile Media Development and Integration
May 16, 2013
Agenda
• • Mobile Strategy Recommendations
• User Stories • Current/Prospective Students • Wireframe Design
User Stories
•
• Current Students: John is a 37 year old digital marketing professional for Starbucks and at this point in his career is investing time into receiving his master’s degree through the MCDM program.
• Prospective Students: Mary is a full time marketing professional but is thinking about ways to advance her skill set in her career.
Content
• About the MCDM program
• Admission requirements – how to apply and key deadlines/Contact info
• Class Schedule/link to faculty bios
• Grades linked to UW system
• Links to Flip the Media and Four Peaks content
• Mapping feature geared for lost students/prospective students. Show students or prospective students on campus how to get around campus.
• Flip the media posting feature so people can post short stories from their mobile device.
Function
• Responsive website, simple menu tab, quick links on a drop down list and voice input on the search text box.
• Reorganizing content
• Swiping left/right
• MyUW and Canvas require a registration feature to link to the UW systems.
• Allow direct textual input and send on Contact Us and Flip the Media page.
Integration
• • Social media share icons and email icon
connect to appropriate web page. • Microphone icon: voice input • Telephone numbers to call directly, or press the
Skype icon to active Skype’s native app.
Integration
• Direction and Classroom information would link to UW Map webpage or active native mapping app (Google Map, Apple Map, etc.). These maps would access your geolocation.
• Submit post on Flip the Media could access the geolocation, camera, and native photo library feature.
• Links to outside of MCDM website: MyUW, Canvas, and UW Online
Responsive Design
Menu Tab Drop List
Reorganize Content
Seamless Reading
Mobile Submission
Integration Point – Outsourcing
Activate mobile native apps
Integration Point – Outsourcing
Links to other resources
Integration Point – Insourcing
Provide by mobile native features