Post on 14-Apr-2018
7/27/2019 Comm Audit Template
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Purpose
Circulation/reach/
distribution Target a udience
Staff
responsible
Initially
launched
Update
Frequency
Method of
distribution
annual
budget
Communicati
on Channel
Program
Description
Indicated
Ex
p
p
Tools Why does the
tool exist?
How many are printed,
distributed?
Who are you trying to
reach? There may be
numerous audiences -
they can be prioritized
based on notes below.
Who is the staff
person
responsible for
the tool? What is
the approvalprocess?
When did
city first
launch the
tool?
How often is the
tool
used/updated?
Is the tool
mailed, emailed,
given out at
events, etc?
How much does
this tool cost
annually?
Remember to
include hardand soft costs
whenever
possible.
"Anong
student
number
mo?" film
To promote
the programs
in the College
Video shown during
Gawad Plaridel and
online copy in
youtube.com
UP and non-UP students College of Mass
Communication
administration
staff
2012 No updates Online and
during Gawad
Plaridel
- Internet,
DVD/Video/Film
No program
description,
only included
prominent
personalities in
the College
along with their
degree program
and current
O
au
pa
of
th
th
pr
AcademicClinic
Website
Article
To givedescription on
the programs
tutees may be
interested in
taking up in
college
One article High school studentsreviewing for college
entrance exams
Tutorial center'sadministration
staff
No specifieddate
No updates Online - Internet A descriptionbased on the
knowledge of
the writer
about the
course
A pr
ar
by
st
in
po
st
UP
College of
Mass
Communication
Website
To provide
information
for future and
current
students; To
provide easier
access to the
College's
admission and
One website; one
Facebook page
Future and current
students; Research and
other potential students
who surf through the
Internet to look for
potential degree
programs
College of Mass
Communication
administration
staff
Website
launch not
specified
Website updated
when there are
events/activities/
projects initiated
by the College
Through the
College's
Facebook page;
College's efforts
to promote the
website (link of
site in posters,
advertisements,
memos)
- Internet Includes a brief
description of
the program, a
link to the
academic
requirements,
and contact
information of
the department
O
pr
of
Co
Re
pr
Te
in
Communications Audit Template
7/27/2019 Comm Audit Template
http://slidepdf.com/reader/full/comm-audit-template 2/37
Purpose
Circulation/reach/
distribution Target a udience
Staff
responsible
Initially
launched
Update
Frequency
Method of
distribution
annual
budget
Communicati
on Channel
Program
Description
Indicated
Ex
p
p
Freshbook
information
for future and
current Number not specified
Freshmen, shiftees,
transferees
UP CMC Student
Council Not specified No updates Print and online Unknown Pamphlet Includes a brief d
St
Ch
7/27/2019 Comm Audit Template
http://slidepdf.com/reader/full/comm-audit-template 3/37
Purpose
Circulation/reach/
distribution Target a udience
Staff
responsible
Initially
launched
Update
Frequency
Method of
distribution
annual
budget
Communicati
on Channel
Program
Description
Indicated
Ex
p
p
7/27/2019 Comm Audit Template
http://slidepdf.com/reader/full/comm-audit-template 4/37
Purpose
Circulation/reach/
distribution Target a udience
Staff
responsible
Initially
launched
Update
Frequency
Method of
distribution
annual
budget
Communicati
on Channel
Program
Description
Indicated
Ex
p
p
7/27/2019 Comm Audit Template
http://slidepdf.com/reader/full/comm-audit-template 5/37
Purpose
Circulation/reach/
distribution Target a udience
Staff
responsible
Initially
launched
Update
Frequency
Method of
distribution
annual
budget
Communicati
on Channel
Program
Description
Indicated
Ex
p
p
7/27/2019 Comm Audit Template
http://slidepdf.com/reader/full/comm-audit-template 6/37
Purpose
Circulation/reach/
distribution Target a udience
Staff
responsible
Initially
launched
Update
Frequency
Method of
distribution
annual
budget
Communicati
on Channel
Program
Description
Indicated
Ex
p
p
7/27/2019 Comm Audit Template
http://slidepdf.com/reader/full/comm-audit-template 7/37
Purpose
Circulation/reach/
distribution Target a udience
Staff
responsible
Initially
launched
Update
Frequency
Method of
distribution
annual
budget
Communicati
on Channel
Program
Description
Indicated
Ex
p
p
7/27/2019 Comm Audit Template
http://slidepdf.com/reader/full/comm-audit-template 8/37
Purpose
Circulation/reach/
distribution Target a udience
Staff
responsible
Initially
launched
Update
Frequency
Method of
distribution
annual
budget
Communicati
on Channel
Program
Description
Indicated
Ex
p
p
7/27/2019 Comm Audit Template
http://slidepdf.com/reader/full/comm-audit-template 9/37
Purpose
Circulation/reach/
distribution Target a udience
Staff
responsible
Initially
launched
Update
Frequency
Method of
distribution
annual
budget
Communicati
on Channel
Program
Description
Indicated
Ex
p
p
7/27/2019 Comm Audit Template
http://slidepdf.com/reader/full/comm-audit-template 10/37
Purpose
Circulation/reach/
distribution Target a udience
Staff
responsible
Initially
launched
Update
Frequency
Method of
distribution
annual
budget
Communicati
on Channel
Program
Description
Indicated
Ex
p
p
7/27/2019 Comm Audit Template
http://slidepdf.com/reader/full/comm-audit-template 11/37
Purpose
Circulation/reach/
distribution Target a udience
Staff
responsible
Initially
launched
Update
Frequency
Method of
distribution
annual
budget
Communicati
on Channel
Program
Description
Indicated
Ex
p
p
7/27/2019 Comm Audit Template
http://slidepdf.com/reader/full/comm-audit-template 12/37
Purpose
Circulation/reach/
distribution Target a udience
Staff
responsible
Initially
launched
Update
Frequency
Method of
distribution
annual
budget
Communicati
on Channel
Program
Description
Indicated
Ex
p
p
7/27/2019 Comm Audit Template
http://slidepdf.com/reader/full/comm-audit-template 13/37
Purpose
Circulation/reach/
distribution Target a udience
Staff
responsible
Initially
launched
Update
Frequency
Method of
distribution
annual
budget
Communicati
on Channel
Program
Description
Indicated
Ex
p
p
7/27/2019 Comm Audit Template
http://slidepdf.com/reader/full/comm-audit-template 14/37
Purpose
Circulation/reach/
distribution Target a udience
Staff
responsible
Initially
launched
Update
Frequency
Method of
distribution
annual
budget
Communicati
on Channel
Program
Description
Indicated
Ex
p
p
7/27/2019 Comm Audit Template
http://slidepdf.com/reader/full/comm-audit-template 15/37
Purpose
Circulation/reach/
distribution Target a udience
Staff
responsible
Initially
launched
Update
Frequency
Method of
distribution
annual
budget
Communicati
on Channel
Program
Description
Indicated
Ex
p
p
P E
7/27/2019 Comm Audit Template
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Purpose
Circulation/reach/
distribution Target a udience
Staff
responsible
Initially
launched
Update
Frequency
Method of
distribution
annual
budget
Communicati
on Channel
Program
Description
Indicated
Ex
p
p
Pro ram E
7/27/2019 Comm Audit Template
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Purpose
Circulation/reach/
distribution Target a udience
Staff
responsible
Initially
launched
Update
Frequency
Method of
distribution
annual
budget
Communicati
on Channel
Program
Description
Indicated
Ex
p
p
Program Ex
7/27/2019 Comm Audit Template
http://slidepdf.com/reader/full/comm-audit-template 18/37
Purpose
Circulation/reach/
distribution Target a udience
Staff
responsible
Initially
launched
Update
Frequency
Method of
distribution
annual
budget
Communicati
on Channel
Program
Description
Indicated
Ex
p
p
Program Ex
7/27/2019 Comm Audit Template
http://slidepdf.com/reader/full/comm-audit-template 19/37
Purpose
Circulation/reach/
distribution Target a udience
Staff
responsible
Initially
launched
Update
Frequency
Method of
distribution
annual
budget
Communicati
on Channel
Program
Description
Indicated
Ex
p
p
Program Ex
7/27/2019 Comm Audit Template
http://slidepdf.com/reader/full/comm-audit-template 20/37
Purpose
Circulation/reach/
distribution Target a udience
Staff
responsible
Initially
launched
Update
Frequency
Method of
distribution
annual
budget
Communicati
on Channel
Program
Description
Indicated
Ex
p
p
Program Ex
7/27/2019 Comm Audit Template
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Purpose
Circulation/reach/
distribution Target a udience
Staff
responsible
Initially
launched
Update
Frequency
Method of
distribution
annual
budget
Communicati
on Channel
g
Description
Indicated
p
p
Program Ex
7/27/2019 Comm Audit Template
http://slidepdf.com/reader/full/comm-audit-template 22/37
Purpose
Circulation/reach/
distribution Target a udience
Staff
responsible
Initially
launched
Update
Frequency
Method of
distribution
annual
budget
Communicati
on Channel
g
Description
Indicated
p
p
Program Ex
7/27/2019 Comm Audit Template
http://slidepdf.com/reader/full/comm-audit-template 23/37
Purpose
Circulation/reach/
distribution Target a udience
Staff
responsible
Initially
launched
Update
Frequency
Method of
distribution
annual
budget
Communicati
on Channel
Description
Indicated
p
p
Program Ex
7/27/2019 Comm Audit Template
http://slidepdf.com/reader/full/comm-audit-template 24/37
Purpose
Circulation/reach/
distribution Target a udience
Staff
responsible
Initially
launched
Update
Frequency
Method of
distribution
annual
budget
Communicati
on Channel
Description
Indicated
p
p
Program Ex
7/27/2019 Comm Audit Template
http://slidepdf.com/reader/full/comm-audit-template 25/37
Purpose
Circulation/reach/
distribution Target a udience
Staff
responsible
Initially
launched
Update
Frequency
Method of
distribution
annual
budget
Communicati
on Channel
Description
Indicated
p
p
Ci l i / h/ S ff I i i ll U d M h d f l C i i
Program
D i i
Ex
7/27/2019 Comm Audit Template
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Purpose
Circulation/reach/
distribution Target a udience
Staff
responsible
Initially
launched
Update
Frequency
Method of
distribution
annual
budget
Communicati
on Channel
Description
Indicated
p
p
Circ lation/reach/ Staff Initiall Update Method of ann al Comm nicati
Program
Description
Ex
p
7/27/2019 Comm Audit Template
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Purpose
Circulation/reach/
distribution Target a udience
Staff
responsible
Initially
launched
Update
Frequency
Method of
distribution
annual
budget
Communicati
on Channel
Description
Indicated
p
p
Circulation/reach/ Staff Initially Update Method of annual Communicati
Program
Description
Ex
p
7/27/2019 Comm Audit Template
http://slidepdf.com/reader/full/comm-audit-template 28/37
Purpose
Circulation/reach/
distribution Target a udience
Staff
responsible
Initially
launched
Update
Frequency
Method of
distribution
annual
budget
Communicati
on Channel
Description
Indicated
p
p
Circulation/reach/ Staff Initially Update Method of annual Communicati
Program
Description
Ex
p
7/27/2019 Comm Audit Template
http://slidepdf.com/reader/full/comm-audit-template 29/37
Purpose
Circulation/reach/
distribution Target a udience
Staff
responsible
Initially
launched
Update
Frequency
Method of
distribution
annual
budget
Communicati
on Channel
Description
Indicated
p
p
Circulation/reach/ Staff Initially Update Method of annual Communicati
Program
Description
Ex
p
7/27/2019 Comm Audit Template
http://slidepdf.com/reader/full/comm-audit-template 30/37
Purpose
Circulation/reach/
distribution Target a udience
Staff
responsible
Initially
launched
Update
Frequency
Method of
distribution
annual
budget
Communicati
on Channel
Description
Indicated
p
p
Circulation/reach/ Staff Initially Update Method of annual Communicati
Program
Description
Ex
p
7/27/2019 Comm Audit Template
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Purpose
/ /
distribution Target a udience responsible
y
launched
p
Frequency distribution budget on Channel
p
Indicated
p
p
Circulation/reach/ Staff Initially Update Method of annual Communicati
Program
Description
Ex
p
7/27/2019 Comm Audit Template
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Purpose distribution Target a udience responsible
y
launched
p
Frequency distribution budget on Channel
p
Indicated
p
p
Circulation/reach/ Staff Initially Update Method of annual Communicati
Program
Description
Ex
p
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Purpose distribution Target a udience responsible launched Frequency distribution budget on Channel Indicated p
Circulation/reach/ Staff Initially Update Method of annual Communicati
Program
Description
Ex
p
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Purpose distribution Target a udience responsible launched Frequency distribution budget on Channel Indicated p
Circulation/reach/ Staff Initially Update Method of annual Communicati
Program
Description
Ex
p
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Purpose distribution Target a udience responsible launched Frequency distribution budget on Channel Indicated p
P
Circulation/reach/
di ib i T di
Staff
ibl
Initially
l h d
Update
F
Method of
di ib i
annual
b d
Communicati
Ch l
Program
Description
I di d
Ex
p
7/27/2019 Comm Audit Template
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Purpose distribution Target a udience responsible launched Frequency distribution budget on Channel Indicated p
P
Circulation/reach/
di t ib ti T t di
Staff
ibl
Initially
l h d
Update
F
Method of
di t ib ti
annual
b d t
Communicati
Ch l
Program
Description
I di t d
Ex
p
7/27/2019 Comm Audit Template
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Purpose distribution Target a udience responsible launched Frequency distribution budget on Channel Indicated p