Post on 22-Oct-2014
description
Collaboration and Enterprise 2.0:
work-meets-play or the future of business?
© AIIM 2010
Peggy Winton, Vice President,AIIM
Enterprise 2.0 word cloud
Courtesy of www.wordle.net
Who are we?
AIIM is the community focused on providing education, research, and best
practices to help organizations find, control, and optimize their information
for maximum value.
Statistics
Demographics
United States; 56%
Canada; 11%
UK and Ire-land; 13%
Other Europe; 13%
RoW; 9%
1-10 employees
11-100 employees
101-500 employees
501-1,000 employees
1,001-5,000 employees
over 5,000 employees
0% 5% 10% 15% 20% 25% 30% 35% 40%
Government & Public
Services – Local/State
Government & Public
Services – National
IT
Banking, Finance & InsuranceUtilities, Telecomms, Oil
& GasConsultant
Manufactur-ing, Engin-eering &
Construction
Education
Healthcare
Transport, Distribution,
Retail
Chemicals & Pharmaceut-
icals
Legal, Pro-fessional &
Charity Media, Pub-lishing, Web Other
18-30
31-45
Over 45
Are any of the following barred for access by your staff from their desks (during work hours)?
Are any of the following barred for access by your staff from their desks (during work hours)?
49% 47
%43%
47%
N=575, March 2010
The Seesaw
Collaborate &Innovate
Key Driver: better use of shared knowledge75%
The Seesaw
Control &Secure
Biggest Impediment: corporate culture40%
The Seesaw
Control &Secure
Collaborate &Innovate
Key Driver: better use of shared knowledge75%
Biggest Impediment: corporate culture40%
Twitter is an important rapid-feedback tool for business use, not a time-waster
27%
17%
7%
18-30
31-45
>45
N=573 “Agree” or “Strongly agree”
May 2009
Twitter is an important rapid-feedback tool for business use, not a time-waster
27%
17%
7%
18-30
31-45
>45
17%
18%
15%N=568 “Agree” or “Strongly agree”
March 2010
Twitter is an important rapid-feedback tool for business use, not a time-waster
18-30
31-45
>45
N=568 “Disagree” or “Strongly disagree”
March 2010
17%
18%
15%45%Think it is a time waster
N=568 “Agree” or “Strongly agree”
March 2010
Social networking will make a dramatic change to business life in the next few
years
40% 60% 80% 100% 120% 140% 160%
Series1 Strongly disagree Disagree Neither agree nor disagree Agree Strongly agree
How do you feel about the following statements?
N=568, March 2010
E2.0 Importance
58%Agree or strongly agree
It is easier to locate “knowledge” on the Web than it is to find it on our internal systems
I expect to use the same type of networking tools with my business colleagues as I do with my friends and family
Email will become less and less important for internal communication
Social networking only works if you expose personal details but I am prepared to take that risk
Series1 Strongly disagree Disagree Neither agree nor disagree Agree Strongly agree
How do you feel about the following statements?
N=568, March 2010
E2.0 Importance
60%Agree or strongly agree
47%disagree or strongly disagree
51%disagree or strongly disagree
54%disagree or strongly disagree
There is a strong risk of exposing company-confidential in-formation via social networking
Social networking can take up far more time than it is worth
With social networking there is a risk that personal life and work life become too mixed up
Staff are likely to waste time if they have access to Facebook and Twitter during working hours
0% 20%
40%
60%
80%
100%
120%
140%
160%
180%
Series1 Strongly disagree Disagree Neither agree nor disagree Agree
How do you feel about the following statements?
N=568, March 2010
E2.0 Importance
68%Agree or strongly agree
53%Agree or strongly agree
61%Agree or strongly agree
56%Agree or strongly agree
Your Business
Your Business
Your Staff
-Team sites, blogs, expertise finders, micro-blogs, wikis, collaboration tools
Your Staff
-Team sites, blogs, expertise finders, micro-blogs, wikis, collaboration tools
Your (existing) Customers
Your (existing) Customers
Your Suppliers
Your Suppliers
Your Partners
Your Partners
Your Website
Your Website
External Internal
Executives need to understand the
difference between playing around on
Facebook and building a true collaborative
infrastructure for their organization.
The Key to Implementation
For most executives, social media is scary.
Imperative
Significant
Average
Minimal
Not at all
0% 5% 10% 15% 20% 25% 30% 35%
External 2.0
Enterprise 2.0
In your view, how critical is Enterprise 2.0/external social media to your organization’s overall business goals and success?
Enterprise 2.0 (internal)
29% “Imperative” or
“Significant”
External 2.0 (social media)
21%
N=568, March 2010
E2.0 Importance
Which THREE of the following would you say are the key drivers for use of external social media in your organizational unit?
Marketing
Customer Feedback
Staff Research
N=568, March 2010
Drivers – external social media
As a marketing tool to publicize products, events, etc, (eg. through Twitter and Facebook)
Improved communications for customers to feed back to the business (eg, Forums)
As a knowledge resource for staff to research or seek answers (TripAdvisor/Facebook/LinkedIn/Twitter)
Opportunity for staff to participate in forums with solutions to FAQs, product features, etc.
Job recruitment/candidate research (eg, LinkedIn)
Source/research of individual contacts or unusual opportunities for sales team (eg, LinkedIn)
Listening in on social media for favorable/unfavorable comment (eg, Twitter storms)
Channel/partner/membership network communications (eg, private forums)
Profile generating tool for your key managers, authors and/or knowledge experts (eg. via Blogs)
None of these
0% 5% 10%15%20%25%30%35%40%45%
Page 22
Crowd sourcing
Which THREE of the following would you say are the key drivers for internal social media/collaboration/Enterprise 2.0 in your organizational unit?
Knowledge Sharing
Team Collaboration
Project Coordination
N=568, March 2010
Drivers – internal social media
Better use of shared knowledge
Increase collaboration within and between teams
Better project management and coordination
Better communication between management and staff
Brokering - bringing together people and expertise
Reduce travel and meetings costs
Self-service facilities for staff and new recruits
Better cohesion and social inclusion between staff
Better sharing of competitor updates, product problems, etc.
None of these
0% 10% 20% 30% 40% 50% 60%
Which THREE of these are the biggest impediments to wider implementation of Enterprise 2.0 in your organization?
Inhibitors
Lack of Understanding
Corporate Culture
Cost
10+ employees (656)
May2009
Lack of understanding
Corporate culture
Not a high enough priority
Cost
Lack of business case (ROI)
Potential security leaks
Staff unwillingness to participate
Potential legal issues
Concern over staff time-wasting
Technical complexity
Loss of control by management
Immaturity of technology
Customer/member/partner unwillingness to participate
How important is it in your organization to demonstrate an ROI for Enterprise 2.0 investments?
Justification
50% still looking for
hard RoI
10+ employees (656)
Always re-quired; 49%
Some need but not definit-
ive; 37%
Covered by innovation,
green or other initiatives; 6%
Seen as a cost of doing business; 7%
What is your organization's current approach to Enterprise 2.0?
Adoption
Its use is discouraged
No specific project but some rogue usage
Ad hoc usage in several areas or departments
Beginning to form a strategy for targeted usage
Partially implemented but not enterprise-wide
Actively used throughout
0% 5% 10% 15% 20% 25%
Restricted
Encouraged
10+ employees (656)May 2009
47%
Which group is the PRIMARY driver of Enterprise 2.0 in your organization?
Drivers – people
Driven from bottom up not
top down
Users
IT Managers
CIO/CTO
Senior/Executive Business Managers
Mid-Level Business Managers
CEO
0% 5% 10% 15% 20% 25% 30% 35%
10+ employees (656)
May 2009
In your organization, which departments are STRONG users of Enterprise 2.0 functionality?
Drivers - departments
The geeks are in the lead –
for now
IT
Marketing
Other operations
Training/membership/projects
Customer Support
Customer Communications
R&D
Sales
Human Resources
All departments
Admin
Finance
Legal
No one uses it
0% 10% 20% 30% 40% 50% 60% 70% 80%
10+ employees (656)
Collaboration
Collaboration ‘If you have an apple and I have an apple and we exchange these
apples then you and I will still each have one apple. But if you have an idea and I have an idea and we exchange these ideas, then each of us will have two ideas.’ — George Bernard Shaw
“If HP knew what HP knows, we would be
three times more profitable.”
-- Lew Platt, CEO HP, 1992 to 1999
Which THREE of the following document collaboration tools would you say are the most used by your team or within your business unit?
Collaboration
40% still using marked up
paper copies as “most used”
And most of us are still playing
email ping-pong
and struggling with Word!
10+ employees (656)
May 2009
Marked up paper copies
Emailed suggestions and changes
Annotated PDF files
Review and track-change functions in Word
Specialist document-sharing application
Ad hoc wiki sites
Document review workflows within DM or ECM system
Team sites within SharePoint
Team sites within other collaboration suites
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Which THREE of the following benefits would most likely justify a spend on collaboration tools within your organization?
Collaboration
Knowledge sharing
Efficiency
Timelines
Travel costs
10+ employees (656)
May 2009
Enhanced team-work and knowledge sharing
Reduced time and effort to find information and documents
Improved efficiency of document or proposal creation process
Faster project delivery
Reduced travel costs and time
Fewer mistakes due to wrong versions or incorrect transcription of changes
Better relationships with partners and customers
Reduced storage of email attachments
Support of Green initiatives
Better innovation
Fewer cycles on sign-offs
My organization is unlikely to spend anything on these tools.
0% 10% 20% 30% 40% 50% 60% 70%
We use SharePoint team sites
We use team sites in another ECM suite
We use a stand-alone/dedicated in-house platform for team sites
We use a hosted/SaaS external platform for team sites
We don’t use team sites
0% 10% 20% 30% 40% 50%
Which collaboration platform do you use MOST for team/project sites?
Collaboration platforms
42% use SharePoint team-sites
10+ employees (656)
May 2009
How will your spending on Enterprise 2.0 technologies in the next 12 months compare with the previous 12 months?
Spend
Spending up in all
areas
10+ employees (656)
May 2009
Dedicated document collaboration software
SharePoint Client Access Licences (CALs)
Collaboration modules in other ECM suite
Dedicated Enterprise 2.0 suite
SaaS access to web-hosted blog/wiki/forum platforms
Video production for the web
Consulting services around Enterprise 2.0
Training for Enterprise 2.0
0% 25% 50% 75% 100%
xxx Much less Less Same More
What is your organization's budget to access or implement Enterprise 2.0 functionality?
Spend
24% are spending
serious money on this stuff
10+ employees (656)
May 2009
$0
<$10k
$10-50k
$50-100k
$100-500k
$500k-1m
>$1m
0% 2% 4% 6% 8% 10% 12% 14%
Is E2.0 the future face of all Enterprise Applications?
Page 37
How important is it (or would it be) to you that your ECM suite offers a full range of Enterprise 2.0 capabilities?
ECM’s Role
40% consider it important that E2.0 is part of
their ECM suite
10+ employees (656)
May 2009
Not at all important6%
Not im-
portant9%
Useful44%
Important26%
Very import-
ant14%
Collaboration without governance is a recipe for
disaster.
Sign off for blogsand forums
20%
Sign-off for press releases & website80%
Governance – content types
How are the following content types managed and archived in your organization - % “Unmanaged”
Twitter and blog posts not
archived in 80+% of organizations
using them
– but neither are instant
messages!
- and emails 39% “unmanaged”
N=604 March 2010
Normalized for “Not Applicable”
Twitter posts
External blog posts
Instant messages
Internal blog posts
Telephone recordings
Audio recordings
Faxes
Video/CCTV recordings
Archived web pages
Photo images
Emails
Active web pages
Electronic documents
Scanned documents
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
“Is there a policy in your organization related to how employees interact with
external social networking tools?” 64% No
Does your organization have a specific policy or guidance on the USAGE and/or CONTENT of the following technologies?
Governance
70% have no policies on Web 2.0 or
Enterprise 2.0
Whereas 88% have AUP for
10+ employees (656)
May 2009
Slide presentations
Social Networks – access during work time
Instant messaging
Video
SNS/Text messaging
Blogs
Social Networks – personal
Discussion Forums
Wikis
Social Networks – business-oriented
Podcasts
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Which of the following best describes your organization’s policy regarding PUBLIC-FACING Blogs and Forums?
Governance - blogs
47% discourage staff from
public blogs
- although 13% have
official CEO or Marketing
blogs
10+ employees (656)
May 2009
We have no official blogs and we discourage all staff from using them for work-related matters
We have official blogs (eg, CEO, Marketing, Editorial) but we discourage others
We neither encourage nor discourage staff participation in external blogs
All staff are encouraged to have or contribute to blogs and forums
Contribution and participation in external blogs and forums is recognized in staff appraisals
0% 10% 20% 30% 40% 50%
Press releases
Public website
Internal website/Intranet
Company Wikipedia entry
Public-facing company blogs
Public-facing personal blogs
Public-facing company forums and discussion groups
Public forums and discussion groups
Staff-facing blogs
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Does your organization have sign-off procedures for CONTENT published in the following places?
Governance - approvals
Corporate image and
messaging may be at risk
10+ employees (656)
May 2009
?
Risk?
Page 47
About AIIM
We are the community that provides education, research, and best practices to help organizations find, control, and optimize their information.
www.aiim.org.ukClassroom, in-house and online. 1, 2 & 4-day courses
AIIM State of ECM Industry 2009
Download the reports free from: www.aiim.org/research
Doug Miles
Director Market Intelligence, AIIM
doug.miles@aiim.org.uk
Blog: ECM by numbers (Typepad)
Peggy Winton
VP, AIIM
pwinton@aiim.org