COLLABORATINGIN A SOCIAL ERA

Oscar Berg

IntraTeam Event Copenhagen 2016

Let’s

1964: Arthur C Clarke

”The transistor and the communication satellite

will make possible a world where we will be in

instant contact with each other, wherever we will

be.”

1990: Steve Jobs

”An electronic organization…is the only type of organization that can begin to keep pace

with the changing business conditions”

2016

Welcome to the social era!

The power (of communication)

is shifting from companies

to customers

Houston, we havea problem…

Corporation Inc

Market B

Market AProduct marketing

The industrial corporationperceived the world like this

…and now it has to adaptto a new and different reality

Corporation Inc

Service

Service

Service

Service

Service

CustomerExperience

Expectations Capabilities

Companies can’t keep pace with the customers

#1 They’re working like it’s 1995

#2 They’re designed like it’s 1950

Tried to collaborate

#3 They’re managing like it’s 1930

What managementfocuses on

What knowledgeworkers value

What to do?

Close to the customers

Strong networks

and community

Dare to try new things

High level of engagement

Photo credit: Bethany Legg

But most importantly, people collaborate spontaneously!

Big companies must become more like startups

High visibility

Team

collaborationLow visibility

The Collaboration Pyramid

Social collaboration

Builds trust to makecollaboration happen

spontaneously

The Collaboration Pyramid

Communities

Social network

Rich profiles

Micro-sharing

Feeds Discovery

The Collaboration Pyramid

ConversationTransparency

Openness Recognition

Participation

The 5 Principles of Collaborative Communication

ConversationTransparency

Openness Recognition

Participation

If ideas aren’t shared openly,

how will they be discovered?

The 5 Principles of Collaborative Communication

ConversationTransparency

Openness Recognition

Participation

If people aren’t recognized for their contributions, why

continue contributing?

If ideas aren’t shared openly,

how will they be discovered?

The 5 Principles of Collaborative Communication

PraisingSharing

Linking

Commenting

Tagging

Following

Authoring

Recommending

Connecting Joining

ConversationTransparency

Openness Recognition

Participation

The 5 Principles of Collaborative Communication

Platforms, API:s and Services

SocialPlatform

Services

Rich profiles

Micro-sharing

Socialnetwork

Commu-nities

Sharing

Feeds Discovery

Linking

Tagging

Following

Connecting

Joining Commenting

Authoring

Recommending

Praising

The digital workplace must be social

ChatWeb

meeting

Co-autori

ng

People search Blog

Discuss

Review

SocialPlatform

Services

technology

The technology is just an enabler.

You must want to use it - in the right way

Be open by default

Work out loud

Be generous with positivefeedback

Start with yourself.Change how you communicate.

Lead the change!

Thank you!@oscarberg

www.oscarberg.net

Photo credits

Markus Spiskehttps://unsplash.com/markusspiske

Sebastian Mullerhttps://unsplash.com/sebastianmuller

Tracy Thomashttps://unsplash.com/stanmeg

Jason Howie