The Coca Cola Company

IntroductionMore than 500 nonalcoholic beverage brands:

• waters• enhanced waters• juices and juice drinks• ready-to-drink teas and coffees• energy and sports drinks

HistoryOriginally established as the J. S. Pemberton Medicine Company

(co-partnership between Dr. John Stith Pemberton and Ed Holland)

Three main products:• Pemberton’s French Wine Cola• Pemberton’s Indian Queen Hair Dye• Pemberton’s Globe Flower Cough Syrup

John Stith Pemberton

Company Names 1884 – Pemberton Chemical Company

(D. D. Doe – president Ed Holland – Vice president

Pemberton - superintended)

1887 – Pemberton Medicine Company

(co-partnership between Pemberton, A. O. Murphy, E. H. Bloodworth and J. C. Mayfield)

Products & RevenueProduces more than 3300 beveragesMost known brands that the “Coca-Cola” Company produces are:

• Coca-Cola• BonAqua• Fanta• Sprite• Burn• Schweppes

• Coca-Cola light• Buzz• Coca-Cola zero• diet Coke• diet Fanta• Nestea

Fanta’s origins – Max Keith

For year 2009, Coca-Cola had gallon sales

distributes as follows:

• 37% - United States

• 43% - Mexico, Brazil, Japan & China

• 20% - spread throughout the rest of the

world

Competitors• Pepsi – primary competitor• Nestlé• Dr Pepper Snapple Group• Groupe Danone• Kraft Foods• Unilever

KO – Coca ColaDPS – Dr Pepper Snapple GroupNSRGY – NestlePEP – Pepsi

Mihaela Jovanovska

ID: 116907