Associate Professor, JournalismBelmont University

www.themultimediamaven.com

How Do You Give?

•Seven Ways to Choose

Maslow’s Hierarchy of Needs

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Know Your Social Audience

•Millenials

Impact of Social Media

•Did You Know?

Keys to Online Fundraising

•Mobile

•Mobile Apps

•Gaming

•ENGAGEMENT!

Mobile by 2015

•Morgan Stanley’s analysts believe that, based on the current rate of change and adoption, the mobile web will be bigger than desktop Internet use by 2015.

Source: Mashable

Mobile TrendsSource: Mashable

• * 48% of all Internet users come from just five countries (Brazil, Russia, China, India and the U.S.).

• * Video accounts for 69% of mobile data traffic.

• * Facebook is the single largest repository for user-generated content such as pics, videos, links and comments.

• * Games are bigger than any other app category — both for the social web and for mobile devices.

Mobile Trends

• * Real-time technology and location-based services are expected to drive mobile retail.

• * Online ad sales are growing, but virtual goods, premium content and other models are big business, especially for the mobile web.

• * The average iPhone user only spends 45% of his on-device time making voice calls.?

• Source: Mashable

Mobile AppsFrom: ReadWriteWeb.com

• * A report from Gartner in January 2010 said that mobile apps will generate $7 billion in 2010, and will grow to $29.5 billion by 2013.

• * A report commissioned by mobile application store GetJar in March 2010 said that the mobile app market will reach $17.5 billion by 2012, having grown to 50 billion downloads from just 7 billion in 2009.

• * A report from Research2Guidance in March 2010, said that the mobile app market would reach $15.65 billion by 2013.

• * In December 2010, IDC said that the mobile application market would see 10.9 billion downloads in 2010, and 76.9 billion by 2014. By 2014, the market is expected to generate $35 billion in revenue worldwide, it said.

Developing Apps

•FundraisingIP

•Mock App

•Step-by-Step Guide to Developing Apps

Engagement By DesignGaming

•Seth Priebatsch @ TED

Urban Ministries of Durham

•SPENT

QR Codes

•Create a Code

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Poll Everywhere

•Literacy in the 21st Century

Crowdsourcing

•Sparked, Formerly The Extraordinaires

•Starting a Movement

Social Fundraising

•SocialBrite.org

•Causes

•Facebook

Twitter

•Fundraising on Twitter by Mashable

•Community

•Connection

•Clarity

•Communicate

•Contact

Other Resources

•Google EVERYTHING

•You Tube EVERYTHING

•Slideshare.net EXTRA

•Prezi EXTRA

Thank You!!

•Thank you for taking the time to play with me. This is my passion and I truly enjoy every multimedia minute.

•drsyb7@gmail.com

•www.twitter.com/drsyb

•www.facebook.com/drsyb

•www.themultimediamaven.com