Close Range

Marketing

Prepared By Manu Melwin Joy

Assistant ProfessorSCMS School of Technology and Management

Kerala, India.Phone – 9744551114

Mail – manu_melwinjoy@yahoo.com

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Close Range Marketing

• Close range marketing,

commonly referred to

as CRM, is a form of

proximity marketing.

Close Range Marketing

• Close Range Marketing is an

emerging technology that

allows businesses to both

promote goods and services

and involve their customers in

interacting with the business.

Close Range Marketing

• It commonly uses

bluetooth technology to

transfer content to cellular

devices or laptops within

the range of the

transmitter.

Close Range Marketing

• While Bluetooth is the most

common means of

transmitting, other signal

types such as Wifi and FM

are becoming more

common.

Close Range Marketing

• In order for close range

marketing to work effectively,

a person needs to have some

sort of application installed to

his mobile device that accepts

push notifications.

Close Range Marketing

• One example of CRM

use is the use of

coupons.

Close Range Marketing

• A user receives a coupon

notification from an

application that he previously

installed saying that there is a

store nearby that he can

make use of that coupon.