Сталі змінив поведінці, бізнесі та соціальній взаємодії

GREENCUBATOR!WEARE

platform for

We focus on energy innovations that are good for environment and good for society

Listed among the TOP10 social initiatives-2013 by «Ukrainska Pravda» and «The Insider»

connecting energy talents promoting sustainable innovations

Start-ups Community

Media

EnergyCamps

Education

Our recent event

Bridging global and Ukrainian green communitiesWe are connecting Ukrainian green community with global cleantech leaders and arranged visits of:

Participate in our events or join Greencubator volunteers community! Find greencubator at major social networks and subscribe to our e-mail list to stay in touch!

We are open to cooperation with incubators and accelerators, businesses and startups, educational institutions and nonprofits. Join Greencubator in our efforts to ignite energy talents and promote sustainable innovations!

Spread the word! Enjoying the information - share it with friends!If you know cool energy innovators - connect us with them!

Save the trees and skip printing this booklet! It’s digitally beautiful!

info@greencubator.info www.greencubator.info+380 44 3741717+380 67 4492876

Blake BurrisCleanweb

Urs RiggenbachSolarFire

Zachary ShahanCleanTechnica

Upcoming

Partner

expertisefunds resources & equipment technologies

Contribute to green tech creativity with: Support

Connect

Greencubator TeslaCamp- open-air off-grip solar-powered energy innovations festival and

hackathon

Smart Energy Hackathon - hacking for smarter cities and energy

innovations

network of over 3 000 renewable energy and sustainability pro's and enthusiasts

Advising leading business media on green economy and producing 6 “Green Issues” of InvestGazeta, Delo, Delovaya Stolitsa

developing academic energy-culture and community of green-minded educators7 Energy Efficient Universities Conferences

innovative format of open-air, off-grid, renewables-powered energy forums

developing green entrepreneurship eco-system through networking, hackathons and mentoring

Greencubator TeslaCamp - open-air off-grip solar-poweredenergy innovations festival and hackathon

Sustainable Media School - for journalists and bloggers. Educating media about sustainable energy choices and economic models

Green University Conference - international conference aiming to inspire, motivate and empower green campus movement in Ukraine

Energy Innovations Roadshow - Kyiv-Kharkiv-Dnipropetrovsk-Donetsk-Odessa-Lviv-Ivano-Frankivsk

August 29-31, 2014 September October November

What we do?2 Ukrainian green startups presented themselves at CeBIT as a result of Greencubator - CODE_n cooperation

Media coverage

Impact: energy innovators! TeslaCamp invites you to join energy innovations fun

3 TeslaCamp 3 teams become finalists of RockStart Accelerator Smart Energy program (out of 120 contestants)

œš‘“›⁸best energy startup’”⁹ at IBM Mentors Kay, winner at hack4good

now resident in RockStart Accelerator

Focus areas

social innovations entrepreneurship education media

Behavioral changes for energy efficiency and waste minimization

Sustainable Media School for journalists and bloggers

Local economies development

Energy Efficient Universities

Incubators development

Lectures of leaders in green entrepreneurship

Communities empowerment

Energyinnovations hackathon Curricula

development

International cooperation

Joint media projects

Green content: video and text

for syndication by Ukrainian media

«Спалювати нафту - все одно що палити

асигнації»

Дмитро Менделеєв

Енергія

Транспорт

Вода

Будівлі

Їжа

This is how our building look in thermal cameras

Extraction Generation Distribution Consumption

Aren’t you forgetting something?

Агітплакати

An average energy efficiency promo for consumers

Why nobody gives a damn?

Aliens, predators, oligarchs?Who’s guilty?

Geometry vs. physics!

No financial returns!

People hate saving energy but they love saving money

They are actually saving … brain energy

Have you ever tried quitting smoking?

Brain

is the center of energy efficiency ecosystem

Energy Policy 2.0• Consumer-driven

• Consumer-driving

• Consumer-engaging

• Interactive

People can be a powerful change agent

Hippies as drivers of energy revolution

They revolted against huge utilities

Advertising is not enough

Behavioral design rules!

If you are not shaping the behavior…

you are not shaping the market*! (actually, you are missing it)

* If you got this presentation through Facebook, Mark Zuckerberg did a nice job shaping your behavior :)

Energy Policy 2.0

People are

WatchdogsAdvocates Investors

Investors? What investors?

Our people are poor, lazy and apathetic!*

*a major stereotype

An average car20 years passed

An average heating control20 years passed

Yes, it’s fortochka, baby!

There are some advantagesof ancient technologies

But some things have to gogo away, go south, live in our memories

People love being cool even more than saving money!

Add feedback loopfinancial! People love saving money!

Build smart networksI even dare to say «Smart Grid»

«This Internet thingy is highly insecure and

easily hackable»

Smart ads! This works!

Yes, energy is warfare too

Financial toolsMoney fuel the change

Consumprion-based invoicing

Credits & interest rates coverage

Funding energy-audits and renovation

Things to stopWorst enemies are well-knows

Punishing energy-efficiency

Sticking to inefficiencies

Feeding monopolies

Behavioral toolsthere are things to stop and things to launch

Key tools

Peer pressureGamification Engagement

People powerEnabling collaboration and upstream generation

Empowering communities

Enabling small-scale generation

Grid access to new players

Energy innovationsWorst enemies are well-knows

Energy apps

Consumer networks IT for energy

Energy sector capitalizationMarket cap of sector is better then losses of NaftoGaz

New business

ideas

Capitalization growth for energy sector

Investments attraction

Тенденції споживання

• Un-owning

• dematerialization

• collaborative consumption

• peer-to-peer economy

Перфоратор і дірка

Zilok

AirBnB

ZaipCar

CarZapp

Herz

4-13 авто мінус з доріг

Міські інновації

Carpooling

City bike

Philips

Кава - Шіітаке

Cradle 2 Cradle

Unconsumption

Patagonia

Converting peer pressure into savings

Recyble Bank

Monetizing sustainable behavior

Mosaic: Crowd-investing solar energy

Roman Zinchenko +380 67 4492876 roman@greencubator.info

find greencubator at

We are open for cooperation!